Introduction
In an era dominated by video content, the dream of hosting your own show is more accessible than ever before. Yet, for many aspiring creators, the path from idea to a successful, profitable WebTV show or video podcast seems shrouded in technical complexity and marketing mystery. Where do you start? What equipment do you need? How do you get viewers and, crucially, how do you make money from it? These are the questions that stop most people before they even press record. This is precisely the void that the Andrew Lock, Chris Farrell – WebTV Wealth course is designed to fill. Created by two seasoned internet marketers, this program promises to be the ultimate roadmap for anyone looking to build and monetize their own online show, regardless of their technical background or on-camera experience. This comprehensive review will delve deep into the course, exploring its core P5 system, breaking down its modules, and assessing its real-world value to help you decide if it’s the key to unlocking your own video content empire. The Andrew Lock, Chris Farrell – WebTV Wealth system aims to demystify the entire process.
Course Description
The Andrew Lock, Chris Farrell – WebTV Wealth course is a comprehensive, step-by-step training program delivered primarily through online video. The core philosophy of the course is built around a proprietary, easy-to-follow framework called the P5 System: PLAN, PRODUCE, PUBLISH, PROMOTE, and PROFIT. This system acts as the backbone of the entire curriculum, guiding students through every single stage of creating and running a successful WebTV show. The teaching style is pragmatic and action-oriented, designed for individuals who want to get results without getting bogged down in unnecessary technical jargon. Each module is structured to build upon the last, ensuring a smooth learning curve from conceptualizing your show to seeing your first revenue come in.
One of the standout features of this course is its flexibility in learning formats. Recognizing that people learn differently, the creators have provided each lesson in three distinct formats: high-definition video for those who want to see the process in action, audio-only versions for students who prefer to learn on the go (like during a commute or workout), and downloadable, searchable transcripts for those who want to quickly reference specific information. This multi-format approach ensures that the material is accessible to everyone. The course is not just about the technical ‘how-to’; it’s equally focused on the strategic ‘why-to’. It covers everything from niche selection and content planning to the psychology of on-camera presentation and the nuances of securing sponsorships, making it a holistic business-building program rather than just a simple video production tutorial.
Ideal Student
- Aspiring Entrepreneurs and Solopreneurs: Individuals looking to build a personal brand, establish authority in their niche, and attract a loyal audience that can be converted into customers for their products or services.
- Hobbyists with a Passion: Anyone who has a deep interest or hobby—be it cooking, gaming, crafting, or fitness—and wants to share their passion with the world, build a community, and potentially earn an income from what they love.
- Marketers and Content Creators: Existing marketing professionals, bloggers, or podcasters who want to add a powerful visual component to their content strategy. The course provides the skills to leverage the growing dominance of video to increase engagement and reach.
- Small Business Owners: Owners of local or online businesses who want to use a WebTV show as a unique marketing tool to connect with customers, showcase their expertise, and differentiate themselves from competitors.
- Complete Beginners with No Experience: The course is explicitly designed for individuals who feel intimidated by technology, have never been on camera, and have no prior experience with video production or online marketing. The P5 system is built to take anyone from zero to a fully functional show.
Learning Outcomes
- Strategically Plan a Show from Scratch: Students will learn how to identify a profitable niche, validate their show idea, choose a compelling format and name, and create a structured content plan that ensures long-term success.
- Master Basic Video Production: Gain the confidence and skills to set up a simple yet effective filming environment, operate a camera and microphone, and record professional-looking and sounding video episodes without a Hollywood budget.
- Present with Confidence on Camera: Overcome stage fright and learn the techniques for speaking naturally and engagingly to a lens, whether using a full script, bullet points, or a teleprompter.
- Edit and Publish Professional Episodes: Learn the basics of video editing to create polished final products. Students will also master how to publish their episodes to their own website and major distribution platforms like iTunes, YouTube, and Roku.
- Implement Effective Promotion Strategies: Develop a multi-channel promotion plan to drive viewership, leveraging social media, email marketing, press releases, and strategic collaborations to grow a dedicated audience.
- Monetize a Show in Multiple Ways: Understand and implement over a dozen proven monetization strategies, from securing direct sponsorships and affiliate marketing to creating and selling their own products or services to their show’s audience.
Course Modules
The Andrew Lock, Chris Farrell – WebTV Wealth course is structured around the innovative P5 system. Each module corresponds to a critical phase in the lifecycle of a WebTV show, ensuring a logical progression from idea to income. Below, we break down each module in detail, exploring the key lessons and actionable insights you’ll gain.
Module 1: PLAN – The Foundation of Your Show
This initial module is arguably the most critical, as a solid plan is the bedrock of any successful venture. Here, you’ll move from a vague idea to a concrete, actionable plan for your WebTV show. The instructors guide you through the process of brainstorming and researching potential topics, emphasizing the importance of choosing a niche that you are passionate about and that has a viable audience. You’ll learn how to validate your ideas to ensure there’s an interest before you invest significant time and resources. This module dives deep into the strategic decisions that will shape your show.
- Frequency and Format: You’ll explore the five different frequency options for your show (e.g., daily, weekly, bi-weekly) and understand the pros and cons of each, helping you choose a schedule that is both sustainable for you and expected by your audience. You’ll also decide on the best format, such as interviews, tutorials, or panel discussions.
- Presenting Dynamics: A key decision is whether to present alone or with a co-host. This module provides a clear framework for making this choice, outlining the benefits of solo authority versus the dynamic energy of co-presenting.
- Production Environment: The course helps you decide between filming indoors with a controlled set or outdoors for a more dynamic feel. It covers the logistical and technical considerations for both, helping you make an informed choice that fits your content and style.
- Branding Your Show: You’ll learn the psychology behind great names and how to brainstorm an irresistible, memorable, and available name for your show that captures its essence and appeals to your target audience.
Module 2: PRODUCE – Creating Your Content
With a solid plan in place, Module 2 takes you into the exciting world of content production. This module demystifies the entire creation process by breaking it down into five manageable steps: Research, Write, Present, Film, and Edit. The focus here is on efficiency and professionalism, teaching you how to create high-quality content without the overwhelm. You’ll learn that you don’t need a film crew or a studio to produce a great show; you just need the right system and a few key skills. This is where you’ll gain the practical, hands-on abilities to bring your show’s concept to life.
- Scripting vs. Outlining: Discover the pros and cons of using a word-for-word script versus a more flexible bullet-point outline. The course reveals the secrets to using each method effectively to sound natural and engaging, avoiding the common pitfall of sounding robotic or rambling.
- Overcoming Camera Nerves: For many, being on camera is the biggest hurdle. This section provides practical, actionable techniques to overcome anxiety, build confidence, and present like a seasoned pro, even if it’s your first time.
- Teleprompter Techniques: If you choose to use a teleprompter, this module teaches you how to do it properly. You’ll learn how to maintain eye contact, speak at a natural pace, and use the technology as a tool rather than a crutch.
- Set Design and Filming: Learn four insider tricks for creating a professional-looking set on a budget. This includes tips on lighting, background selection, soundproofing, and camera angles that can dramatically improve the perceived quality of your show.
Module 3: PUBLISH – Launching Your Show to the World
Once your episode is produced, the next step is to get it in front of an audience. Module 3 is all about the publishing process—the technical yet crucial phase of launching your show on the world. This module provides a clear, systemized blueprint for uploading and distributing your content across multiple platforms. The thrill of seeing your view count start to tick up is made possible by the foundational knowledge in this section. You’ll learn how to make your show accessible to the widest possible audience with minimal technical hassle.
- Creating Your Show’s Home: Learn how to set up a simple, clean, and effective website or blog to host your show. This module steers you away from complex, expensive solutions and focuses on what’s essential: a central hub for your content and audience.
- iTunes and Podcast Directories: Getting listed in iTunes (and other major podcast directories) is a massive step for discoverability. You’ll get a step-by-step guide to preparing your RSS feed and submitting your show correctly and efficiently to get approved fast.
- Expanding to Roku and YouTube: This module reveals the secrets of distributing your show beyond traditional podcasting. You’ll learn the process for creating your own Roku channel and optimizing your videos for YouTube’s powerful search and discovery engine.
- The Systemized Publishing Blueprint: To ensure consistency, the course provides a repeatable, easy-to-follow checklist for publishing every single episode. This system removes the guesswork and saves you countless hours down the line.
Module 4: PROMOTE – Getting Eyeballs on Your Content
Creating a great show is only half the battle; the other half is letting people know it exists. Module 4 is dedicated to the art and science of promotion. In a crowded digital landscape, you can’t afford to simply “publish and pray.” This module equips you with a toolkit of powerful promotional strategies, many of which are low-cost or free. You’ll learn how to avoid the common and costly mistakes that new show creators make and instead build a sustainable engine for audience growth.
- Strategic Social Media Marketing: Not all social media platforms are created equal for video promotion. This module teaches you which channels to embrace (e.g., Instagram Reels, Facebook Groups, LinkedIn for B2B) and which ones to ignore, saving you time and focusing your efforts where they’ll have the most impact.
- The Power of Press Releases: Learn the hidden magic of using online press releases to announce your show’s launch or major milestones. The course explains how to craft a release that gets picked up, providing valuable backlinks and exposure.
- Leveraging Industry Peers: Collaboration is a powerful growth hack. You’ll discover how to effectively leverage industry peers for free promotion through methods like guest appearances, interview swaps, and cross-promotion.
- Micro-Promotion Tactics: Sometimes the smallest things have the biggest impact. This section covers how to harness the simple, often-overlooked power of a professional email signature to turn every email you send into a subtle promotion for your show.
Module 5: PROFIT – Turning Your Show into a Business
The ultimate goal for many creators is to generate an income from their efforts. Module 5 is where the Andrew Lock, Chris Farrell – WebTV Wealth course truly delivers on its name. This module dives deep into the various ways you can monetize your show, moving beyond the outdated models of traditional advertising. Chris Farrell and Andrew Lock outline 13 proven methods for generating revenue, providing detailed explanations of each. This is not just theory; it’s a practical guide to building a real business around your content.
- Templates and Forms: To make implementation as easy as possible, you’ll get access to download the exact forms and templates that the instructors use in their own successful shows. This includes media kits, sponsorship proposals, and more.
- Securing Sponsorships: Approaching potential sponsors can be intimidating. The course provides a pre-done, ready-to-use script and a step-by-step guide on how to identify, contact, and negotiate with sponsors, even when your show is new.
- Integrating Affiliate Marketing: Learn how to find the best affiliate offers that are a perfect fit for your audience and how to integrate them authentically into your content without sounding like a salesperson.
- Working with Advertisers: Since traditional pre-roll ads don’t work well for niche shows, this module teaches a modern approach. You’ll learn how to work directly with advertisers to give them the value and results they want through custom integrations and sponsorships, creating a win-win scenario.
Real-World Applications and Success Stories
The principles taught in the Andrew Lock, Chris Farrell – WebTV Wealth course are not just theoretical; they have broad application across countless industries and niches. Consider a personal finance advisor who starts a weekly show answering viewer questions about budgeting and investing. By applying the P5 system, they can plan a content calendar, produce high-quality videos from their home office, publish them on YouTube and their blog, and promote them through financial forums and social media. The profit comes from offering one-on-one coaching sessions to their engaged audience or promoting financial tools as an affiliate. The course provides the exact blueprint to transform expertise into a scalable media asset.
Another application is for an artisan, like a potter or a woodworker. They could use the course to launch a show documenting their creative process, sharing tips and techniques, and telling the story behind each piece. This builds a powerful connection with an audience that appreciates craftsmanship. Promotion through visual platforms like Instagram and Pinterest would be a natural fit. The profit could be direct, by selling their creations to a loyal fanbase, or indirect, by hosting paid online workshops. These examples illustrate that the WebTV Wealth system is a versatile framework for building a community and a business around virtually any passion or expertise. The course’s success stories are filled with such individuals who went from obscurity to becoming recognized authorities in their field, all by consistently applying the P5 system to create valuable video content.
Pricing
Investing in your education is a critical step toward achieving your goals, and the creators of WebTV Wealth have structured the pricing to be a one-time investment in your future. This grants you lifetime access to all course materials, including any future updates, allowing you to learn at your own pace and revisit the content whenever you need a refresher.
- One-Time Payment: A single payment provides full, lifetime access to the entire Andrew Lock, Chris Farrell – WebTV Wealth course, including all video modules, audio files, transcripts, and downloadable templates. This model eliminates the need for recurring subscription fees and represents a complete, all-in-one solution.
When considering the value, the course is positioned as a comprehensive business-in-a-box. The sales page highlights a value of $990, reflecting the depth and breadth of the training provided. For a single fee, you receive a complete roadmap that could potentially save you thousands of dollars in trial-and-error mistakes and hundreds of hours of frustrating research, accelerating your journey to creating a profitable online show.
Pros and Cons
Pros
- Comprehensive P5 System: The course’s greatest strength is its all-encompassing, step-by-step P5 framework that covers everything from initial idea to monetization, leaving no stone unturned.
- Beginner-Friendly Approach: The content is specifically designed for individuals with no prior experience in video production, on-camera presenting, or online marketing, making it highly accessible.
- Strong Focus on Monetization: Unlike many courses that stop at teaching technical skills, WebTV Wealth dedicates an entire module to profit strategies, providing actionable methods to turn a show into a revenue stream.
- Multiple Learning Formats: Offering video, audio, and transcript versions of every lesson caters to different learning styles and allows for flexible, on-the-go learning.
- Taught by Experienced Marketers: The course is led by Andrew Lock and Chris Farrell, who have extensive real-world experience in internet marketing and building successful online businesses, lending credibility to their teachings.
- Includes Practical Tools: The provision of downloadable templates and scripts, such as for sponsor outreach, provides immense practical value and helps students overcome common hurdles.
Cons
- May Be Too Basic for Advanced Users: Individuals who already have experience with video production and running a YouTube channel might find some of the technical content to be rudimentary.
- Requires Self-Discipline: As with any online course, success is not guaranteed. Students must be self-motivated to consume the material and, more importantly, to take consistent action on what they learn.
- Equipment Costs Are Separate: While the course teaches you how to set up a cost-effective studio, you will still need to budget for basic equipment like a camera, microphone, and lighting, which are not included in the course price.
- Potentially Outdated Platform-Specific Advice: The digital landscape changes rapidly. While the core principles of the P5 system are evergreen, some specific advice related to social media algorithms or platform interfaces could become dated over time.
- Focus on Niche Shows: The course is heavily geared towards building a show in a specific niche. Those looking to create a broad entertainment or news-style show might find the niche-selection focus less applicable.
- No Direct Coaching or Feedback: The course is a pre-recorded program. There is no mention of direct access to the instructors for personalized feedback on your show ideas or episodes, which some students might prefer.
FAQs
Do I need expensive, professional equipment to start?
No, one of the core principles of the course is that you can start with a simple, budget-friendly setup. The instructors guide you on the essential equipment to buy and how to get professional-looking results without breaking the bank.
I’m very shy and nervous about being on camera. Is this course for me?
Absolutely. Module 2 is dedicated specifically to the production phase and includes a detailed section on overcoming camera nerves. You’ll learn practical techniques to build confidence and present naturally.
How long do I get access to the course materials?
The course is typically offered with a one-time payment for lifetime access. This means you can go through the material at your own pace and revisit it anytime in the future.
Will this work for a B2B (business-to-business) niche, or is it just for B2C (business-to-consumer)?
The P5 system and the strategies taught in the Andrew Lock, Chris Farrell – WebTV Wealth course are universal. They apply equally well to B2B niches, such as creating a show for other marketers, as they do to B2C niches like cooking or fitness.
What if my chosen niche is already crowded with other shows?
The course addresses this directly in the ‘PLAN’ module. You’ll learn how to research your competition and find a unique angle or sub-niche that allows you to stand out and attract a dedicated audience, even in a crowded market.
Is there a money-back guarantee if I’m not satisfied?
The official website for the course will have the most up-to-date information on their refund or money-back guarantee policy. It’s always recommended to review the terms of purchase before enrolling.
Final Verdict
The Andrew Lock, Chris Farrell – WebTV Wealth course is an exceptionally well-structured and comprehensive program for anyone serious about creating a successful online video show or podcast. Its greatest asset is the P5 system, which provides a clear, logical, and actionable roadmap that demystifies the entire process from idea to income. For beginners who feel overwhelmed by the prospect of starting a show, this course is an invaluable resource that breaks down every step into manageable chunks. The dual focus on both production skills and, crucially, monetization strategies, sets it apart from many other courses that only teach the technical aspects. The inclusion of practical tools like templates and scripts adds significant real-world value, helping students to implement what they learn immediately.
While advanced video producers might find some sections basic, the course is not aimed at them. It is meticulously designed for the aspiring creator, the entrepreneur, the hobbyist, and the marketer who needs a proven system to follow. The requirement for self-discipline and the separate cost of equipment are considerations, but they are standard for any online course of this nature. Ultimately, if you have a passion you want to share or a business you want to grow through video, and you’re looking for a complete, A-to-Z guide that holds your hand through planning, producing, publishing, promoting, and profiting, then the Andrew Lock, Chris Farrell – WebTV Wealth course represents a powerful and potentially transformative investment. It provides not just the ‘how-to’ but the strategic ‘why-to,’ empowering you to build a sustainable media asset and a thriving business around your content.
