Introduction
In the ever-shifting landscape of online marketing, it’s rare to find a strategy that feels less like a fleeting tactic and more like a fundamental truth. For years, I’ve seen countless gurus push the latest loophole or “hack,” promising overnight riches. That’s why when I encountered the work of Andre Chaperon, and specifically his Andre Chaperon – Sphere of Influence 2018 course, it felt like a breath of fresh air. This isn’t just another course; it’s an education in building a real, resilient, and deeply respected online business. Sphere of Influence moves beyond the noisy world of quick wins and dives into the core of what makes customers stick around for the long haul: genuine, preeminent value. If you’re tired of playing the marketing game and are ready to build a lasting asset, this is the framework you’ve been searching for. In this review, I’ll pull back the curtain on one of the most respected marketing courses in the industry, exploring its principles, its structure, and whether it truly lives up to the monumental hype. We’ll dissect how the Andre Chaperon – Sphere of Influence 2018 methodology can fundamentally change your approach to customer acquisition and retention.
Course Description
At its heart, the Andre Chaperon – Sphere of Influence 2018 course is a comprehensive system for building a customer-centric, long-term growth engine for your business. It’s not a collection of random tactics but a deeply strategic philosophy that teaches you how to attract, nurture, and convert the right kind of customers by leading with value first. The course is structured around the concept of creating a “sphere of influence”—a dedicated community of followers who trust you implicitly because you’ve consistently demonstrated your expertise and generosity. Andre’s teaching style is methodical and insightful, combining high-level strategic thinking with granular, actionable steps. The primary focus is on using paid traffic, specifically from Google and Facebook, not as a blunt instrument, but as a precision tool to introduce your value-driven narrative to a receptive audience. This is the new reality of doing business online, and Sphere of Influence is your definitive guide.
What sets this course apart is its emphasis on storytelling and narrative. Andre Chaperon is a master weaver of stories, and he teaches you how to craft compelling “mini-stories” that engage your audience on an emotional level, building rapport long before you ever ask for a sale. This approach transforms the typical transactional marketing funnel into a relational journey. You’ll learn how to create an ecosystem where your paid ads, your content, and your email marketing all work in harmony to guide prospects through a carefully orchestrated experience. The Andre Chaperon – Sphere of Influence 2018 framework is designed for business owners who are ready to stop chasing and start attracting, building a brand that stands the test of time and algorithm changes. It’s an investment in a sustainable business model, not a temporary traffic spike.
Ideal Student
- Established Digital Product Creators: If you sell courses, memberships, or software and want to build a predictable stream of high-quality customers who are a perfect fit for your offerings, this system provides the blueprint for sustainable growth.
- Ambitious Affiliate Marketers: For affiliates tired of relying on SEO loopholes or fleeting trends, Sphere of Influence teaches you how to build a genuine audience and recommend products from a place of authentic trust, leading to higher conversions and long-term commissions.
- Coaches and Consultants: Whether you’re a business coach, life coach, or B2B consultant, this course shows you how to fill your client roster with ideal customers by demonstrating your value upfront and positioning yourself as a preeminent authority in your niche.
- E-commerce Store Owners: If you’re looking to increase customer lifetime value (LTV) and build a brand with a loyal following, rather than just competing on price, the customer-centric principles of this course are a game-changer for building an email list that actually buys.
- Marketers Seeking a Strategic Edge: If you’re a marketing professional or agency owner who wants to move beyond basic campaign management and offer your clients true, strategic growth systems, the Andre Chaperon – Sphere of Influence 2018 methodology will elevate your entire practice.
Learning Outcomes
- Master the Customer-Centric Mindset: You will internalize the philosophy of leading with value first, fundamentally shifting how you view marketing and customer relationships for long-term business health.
- Build a Predictable Paid Traffic Engine: Gain the skills to create, test, optimize, and scale profitable advertising campaigns on Google and Facebook that consistently attract your ideal audience.
- Craft Compelling Marketing Narratives: Learn Andre’s signature storytelling techniques, including the art of the “mini-story,” to captivate your audience, build deep rapport, and make your brand unforgettable.
- Develop a High-Conversion Email Nurturing System: Design automated email sequences that build trust and authority over time, priming your subscribers to buy without feeling pressured or sold to.
- Create a Cohesive Marketing Ecosystem: Understand how to seamlessly integrate your paid ads, content, and email marketing into a single, powerful “Sphere of Influence” that grows your business on autopilot.
Course Modules
The Andre Chaperon – Sphere of Influence 2018 course is meticulously structured to take you from foundational principles to advanced implementation. Each module builds upon the last, ensuring you have a rock-solid understanding of the “why” before you dive into the “how.” This journey transforms your entire approach to online marketing. Below, I’ll break down each module to give you a clear picture of the transformative education that awaits.
Module 1: The Big Picture
This foundational module sets the stage for everything you’ll learn. It provides the crucial 30,000-foot view of the Sphere of Influence methodology. You’ll understand why the old ways of marketing are failing and why a customer-centric, value-first approach is the only sustainable path forward. Andre lays out the core philosophy, explaining the concept of a “long-term growth engine” versus short-term traffic hacks. This module is designed to shift your mindset and align your thinking with the strategic principles that underpin the entire system. It’s less about specific tactics and more about establishing a new mental model for how to build a business online. By the end, you’ll have a clear roadmap of where you’re headed and why every component of the SOI framework is essential for building a resilient and profitable business. Key takeaways include:
- Understanding the fundamental shift from transactional to relational marketing.
- The core components of a long-term growth engine.
- Why preeminence and value are your greatest assets.
Module 2: Fish Where the Fish Are (Google and Facebook)
With the strategic foundation in place, this module dives into the “where.” Andre makes a compelling case for focusing your paid traffic efforts on the two giants: Google and Facebook. Using Willie Sutton’s famous logic (“because that’s where the money is”), you’ll learn why these platforms offer the greatest opportunity for reaching virtually any target audience. This isn’t just a surface-level overview; you’ll gain a deep understanding of the psychology of users on each platform and how to approach them differently. The module demystifies the complex ad ecosystems of both Google and Facebook, preparing you for the practical work of building campaigns. The key lesson here is that mastering these two platforms provides a versatile skillset that can be adapted to any other ad network you might explore in the future. It’s about building a core competency that will serve your business for years to come. Key takeaways include:
- Identifying the ideal customer avatars on Google and Facebook.
- Understanding the intent-based marketing of Google vs. the interest-based marketing of Facebook.
- How to leverage the unique strengths of each platform for maximum impact.
Module 3: The “Cinderella’s Shoe” Principle
This module introduces one of the most powerful concepts in the entire course: the “Cinderella’s Shoe.” This is Andre’s metaphor for finding the perfect fit between your offer and your audience. It’s the art of qualifying your leads so effectively that you only spend your energy and resources on those who are genuinely a good match for what you’re selling. This principle is the antidote to chasing low-quality leads and dealing with difficult customers. You’ll learn how to structure your marketing and messaging to act as a filter, naturally attracting your ideal customers and gently repelling those who aren’t. This leads to higher conversion rates, better customer satisfaction, and a more enjoyable business to run. It’s about working smarter, not harder, by ensuring your marketing message is a perfect fit for the people you want to serve most. Key takeaways include:
- Crafting messaging that speaks directly to your ideal customer’s pain points and desires.
- Implementing subtle qualification filters in your ad copy and landing pages.
- The psychology of self-selection and how to make it work in your favor.
Module 4: Crafting Your Core Narrative
Storytelling is the lifeblood of the Sphere of Influence system, and this module is where you learn to become a master storyteller for your brand. You’ll discover how to move beyond feature lists and benefits and instead craft a compelling narrative that your audience can connect with on an emotional level. Andre teaches you how to structure your brand’s story, identify the key characters (you, your customer, the villain/problem), and create a story arc that guides your prospect toward a transformation. This is the difference between being just another vendor and becoming a trusted guide. The lessons in this module will inform everything you write, from your ad copy to your email sequences, making your marketing infinitely more persuasive and memorable. Key takeaways include:
- The essential elements of a powerful marketing story.
- How to position your customer as the hero and your business as the guide.
- Techniques for weaving your narrative into every piece of content you create.
Module 5: The Sphere of Influence Ecosystem
In this module, you’ll learn how all the moving parts of your marketing work together to create a self-perpetuating ecosystem. This is the “how it all connects” module. You’ll map out the customer journey from the very first time they see your ad to the moment they become a raving fan. Andre breaks down how your paid traffic, lead magnets, email sequences, and content all feed into one another, creating a powerful flywheel effect. Understanding this ecosystem is key to creating a system that runs smoothly and grows over time without requiring you to constantly micromanage every single interaction. You’ll learn to see your marketing not as a series of isolated campaigns but as a single, interconnected organism. Key takeaways include:
- Mapping out your complete customer value journey.
- Understanding the role of each component (ads, email, content) within the ecosystem.
- How to create a seamless experience for your audience across all touchpoints.
Module 6: Building the Traffic Engine
Now we get into the nitty-gritty of building your paid traffic campaigns. This module is a practical, step-by-step guide to setting up your ads on both Google and Facebook. You’ll learn Andre’s specific methods for campaign structure, audience targeting, ad copywriting, and creative development. This isn’t a generic “how to use the ad platform” tutorial; it’s a strategic guide to building campaigns that are aligned with the Sphere of Influence philosophy. You’ll learn how to write ad copy that hooks attention and leads people into your narrative, not just screams for a click. The focus is on building campaigns that are profitable from the start and can be scaled effectively over time. This is where your strategic knowledge starts to translate into tangible results. Key takeaways include:
- Step-by-step campaign setup for both Google and Facebook ads.
- Andre’s proven ad copy formulas for generating high-quality clicks.
- Advanced targeting strategies to reach your “Cinderella’s Shoe” audience.
Module 7: The Art of the Mini-Story
This is where you learn one of Andre Chaperon’s signature techniques. The “mini-story” is a short, episodic narrative delivered via email that keeps your audience engaged and eagerly awaiting your next message. In this module, you’ll master the art of crafting these compelling, bite-sized stories. You’ll learn how to structure them, how to weave in lessons and value, and how to use them to build an unbreakable bond with your subscribers. This is the engine of your email nurturing system, transforming your list from a passive audience into an active community. The mini-story technique is what makes the Sphere of Influence system so unique and effective, allowing you to deliver immense value in an entertaining and non-salesy way. Key takeaways include:
- The specific structure of an effective mini-story.
- How to create episodic content that builds anticipation.
- Balancing storytelling with direct value and strategic calls-to-action.
Module 8: Nurturing Your Audience to Preeminence
Once you have leads coming in, what’s next? This module is all about the critical nurturing phase. You’ll learn how to design automated email sequences that systematically build trust, authority, and rapport. The goal here isn’t just to sell, but to elevate your status to that of a preeminent authority in your niche—the go-to person your audience turns to for advice. Andre shares his strategies for email sequencing, pacing, and segmentation to ensure your messages are always relevant and welcome. You’ll learn how to use your mini-stories and other value-driven content to warm up your audience, making the eventual transition to a sale feel natural and inevitable. This module is the key to turning cold leads into hot prospects who are ready to buy. Key takeaways include:
- Designing multi-day automated email nurturing sequences.
- Using segmentation to deliver hyper-relevant content to different subscriber groups.
- Measuring engagement and optimizing your emails for maximum impact.
Module 9: Scaling and Optimization
With a working system in place, this module teaches you how to scale your results and optimize for profitability. You’ll learn the key metrics to track in your business and how to interpret them to make smarter decisions. Andre guides you through the process of scaling your ad campaigns, testing new variables, and optimizing your funnels for higher conversion rates. This is about taking a successful system and making it even more effective and efficient. You’ll move from simply “running ads” to managing a sophisticated marketing operation. The lessons in this module will help you grow your revenue without proportionally growing your workload, allowing you to build a truly scalable business. Key takeaways include:
- Understanding the key performance indicators (KPIs) for your SOI system.
- A/B testing methodologies for your ads, landing pages, and emails.
- Strategies for scaling your ad spend safely and profitably.
Module 10: The Long Game: Sustainability and Legacy
The final module brings everything full circle, focusing on the long-term vision for your business. This is about cementing your brand’s legacy and ensuring your Sphere of Influence continues to grow and thrive for years to come. Andre discusses the importance of maintaining your customer-centric focus, adapting to market changes, and continuing to deliver preeminent value. This module reinforces the core philosophy of the course and prepares you for the ongoing journey of being a business leader. It’s a powerful conclusion that reminds you that you’re not just building a money-making machine; you’re building a meaningful enterprise that serves your audience and makes a real impact. The Andre Chaperon – Sphere of Influence 2018 course ends not with a final destination, but with a compass for your continued journey. Key takeaways include:
- Strategies for long-term brand building and customer retention.
- How to stay ahead of the curve in a constantly evolving digital landscape.
- The mindset of a true market leader and how to cultivate it.
Real-World Applications and Success Stories
The principles taught in the Andre Chaperon – Sphere of Influence 2018 course are not theoretical; they are battle-tested in a wide array of niches. The beauty of this system is its versatility. Consider a B2B consultant selling high-ticket services. Instead of running generic LinkedIn ads, they use the SOI framework to run targeted Facebook ads to a “mini-story” email sequence that demonstrates their expertise over several weeks. By the time they offer a discovery call, the prospect already sees them as a trusted authority, dramatically increasing the call-to-client conversion rate. This is the power of leading with value and building a relationship before ever asking for the sale.
Then there’s the story of an e-commerce store owner in a competitive market like home goods. Instead of competing on price with Google Shopping ads, they use the SOI method to run Facebook ads promoting a free guide on “Creating a Cozy Home.” This leads people into a Sphere of Influence filled with valuable content, styling tips, and personal stories. The audience grows to trust the owner’s taste and recommendations. When they launch a new product, their email list buys it out in record time, not because it was the cheapest, but because they were part of a community led by a trusted brand. These are the kinds of transformations the course facilitates—moving from a transactional business to a beloved brand. The success stories from students in niches as diverse as basketball training, plant foraging, and financial advice all share a common thread: they built a loyal audience by giving generously first.
Pricing
Investing in your education is one of the most critical decisions you can make for your business. The Andre Chaperon – Sphere of Influence 2018 course is positioned as a premium, high-value investment, reflecting the depth and transformative power of the material within. It’s not a cheap, superficial course; it’s a comprehensive business education designed to provide a return on investment many times over.
- One-Time Payment: The course is typically offered for a one-time payment, which grants you lifetime access to all training materials, including all modules, video lessons, and any future updates. This model ensures you can learn at your own pace and revisit the content as needed as you implement the strategies in your business.
While the price point may be higher than typical marketing courses, it’s important to view it as an investment in a foundational business asset, not an expense. The Andre Chaperon – Sphere of Influence 2018 system is designed to build a long-term, predictable growth engine, and the value of creating that for your business far outweighs the initial cost.
Pros and Cons
Pros
- Deeply Strategic and Timeless: The course teaches core principles of human psychology and relationship-building that are immune to algorithm changes, making the knowledge evergreen.
- Focuses on Long-Term Value: It shifts your focus from short-term gains to building a sustainable, asset-based business with a loyal customer base.
- Author’s Immense Credibility: Andre Chaperon is a revered figure in the industry who has successfully implemented these strategies for years, adding immense weight to the teachings.
- Versatile Across Niches: The framework is not industry-specific and can be adapted to virtually any business model that serves human customers online.
- Masterclass in Storytelling: You will learn world-class storytelling and copywriting skills that will elevate all of your marketing efforts.
- Builds a Real Business Asset: You’re not just learning to run ads; you’re building a self-perpetuating marketing ecosystem that grows in value over time.
Cons
- Not a “Get Rich Quick” Scheme: This system requires patience, implementation, and a genuine desire to serve your audience. Results are not overnight.
- Heavy on Theory Initially: The course starts with a strong focus on mindset and strategy, which might feel slow for those who just want to jump into the ad tactics.
- Requires an Ad Budget: The core of the system relies on paid traffic, so you need a budget to test and implement the strategies effectively.
- May Be Overwhelming for Beginners: Absolute newbies to online marketing might find the depth and breadth of the material challenging without some foundational knowledge.
- Premium Price Point: The investment is significant, which may be a barrier for some entrepreneurs just starting out.
- Limited Platform Focus: While the principles are universal, the tactical training is heavily focused on Google and Facebook ads.
FAQs
Is the Andre Chaperon – Sphere of Influence 2018 course suitable for beginners?
While a complete beginner could take the course, it’s best suited for those with some foundational knowledge of online marketing. The concepts are deep, and having some context will help you absorb the material more effectively.
Does this system work for B2B businesses, or is it just for B2C?
It works exceptionally well for B2B. The principles of building trust, demonstrating value, and nurturing relationships are universal. The course teaches you how to adapt the storytelling and narrative to a professional audience.
How much of an ad budget do I need to get started?
Andre advises starting with a small, manageable budget that you’re comfortable testing with. The course teaches you how to optimize for profitability from the beginning, so you can start small and scale as you see positive results.
What makes this different from other Facebook ads or Google ads courses?
Most courses teach you the mechanics of the platforms. Sphere of Influence teaches you a strategic philosophy for how to use those platforms effectively. It’s less about button-pushing and more about the customer psychology and narrative that makes the ads work in the first place.
Will I get access to Andre Chaperon for questions?
While the course is a self-study program, it’s designed to be incredibly comprehensive. The original offering included community components, but the core value lies in the detailed training materials that guide you step-by-step.
Is there a money-back guarantee?
The guarantee policy would depend on the specific terms at the time of purchase from the official website. It’s always best to review the sales page for the most current policy.
Final Verdict
After a deep dive into every facet of this training, my verdict is clear: the Andre Chaperon – Sphere of Influence 2018 course is a masterpiece of strategic marketing education. It is, without a doubt, one of the most impactful and transformative courses available for anyone serious about building a legitimate, long-term online business. This is not for the lazy or those looking for a magic bullet. It’s for the dedicated entrepreneur, the savvy marketer, and the visionary business owner who understands that real success is built on a foundation of trust and value. The course’s genius lies in its ability to shift your entire perspective, turning marketing from a chore into a craft. You will walk away not just with a set of tactics, but with a profound understanding of how to connect with human beings in a digital world. The investment is significant, but the return—in the form of a resilient, profitable, and respected business—is potentially limitless. If you are ready to stop chasing shortcuts and start building a legacy, the Andre Chaperon – Sphere of Influence 2018 course is not just a worthwhile investment; it’s an essential one.
