Alex Mandossian – Stick Strategy Secrets

Introduction

In today’s competitive business landscape, finding new customers is only half the battle. Keeping them and turning them into loyal, repeat buyers is where true profitability lies. This is precisely what Alex Mandossian – Stick Strategy Secrets addresses with its revolutionary approach to customer retention and profit maximization. This comprehensive course reveals the secret to generating repeat business, winning referrals, and increasing revenue without working longer hours or spending more on advertising.

As an entrepreneur or business owner, you’ve likely experienced the frustration of investing time and resources into acquiring new customers, only to see them slip away after a single purchase. The Alex Mandossian – Stick Strategy Secrets course teaches you how to make your sales “stick” and, more importantly, make your customers stick with you for the long haul. Through a systematic approach to follow-up and relationship-building, you’ll discover how to transform first-time buyers into lifetime customers who not only return for repeat purchases but also become enthusiastic advocates for your business.

What makes this course particularly valuable is its focus on what Alex calls “E.L.F.” strategies – Easy, Lucrative, and Fun approaches to marketing that can be implemented quickly and automated to save you time while boosting your bottom line. Whether you’re struggling with high refund rates, looking to increase customer lifetime value, or simply want to create a more sustainable business model, the Stick Strategy Secrets program offers proven methodologies that work across virtually any industry or business model.

Course Description

Alex Mandossian – Stick Strategy Secrets is a comprehensive 6-module training program that provides you with 106 time-proven tactics for maximizing customer retention and increasing profits. The course combines video training, practical templates, and real-world case studies to give you a complete toolkit for transforming your business from one that constantly chases new customers to one that nurtures existing relationships for maximum profitability.

What sets this course apart is its focus on automated systems – or what Alex calls “Robotic Marketing” – that allows you to put your customer follow-up and relationship-building on autopilot. This means you can create consistent, professional touchpoints with your customers without personally handling every interaction, freeing up your time to focus on growing other aspects of your business.

The teaching style is practical and implementation-focused, with a strong emphasis on providing you with actual scripts, templates, and samples that you can immediately adapt for your own business. Alex Mandossian draws from his extensive experience as a direct marketer who has generated over $300 million in sales for his clients, combined with insights from stick strategy expert Joe Polish, to deliver strategies that have been tested across numerous industries and business models.

Why Stick Strategies Matter

The core philosophy behind Alex Mandossian – Stick Strategy Secrets is that most businesses focus too much on acquisition and not enough on retention. As Alex explains, landing new clients typically costs 5 to 10 times more than making a repeat sale to an existing customer. By shifting your focus to strategies that make customers stick with your business, you can dramatically increase profitability while actually reducing your overall marketing costs.

This course addresses the three most common profit-killing mistakes entrepreneurs make: working longer and harder, slashing expenses in the wrong areas, and constantly prospecting for new clients while neglecting existing ones. Instead, you’ll learn how to create systems that automatically nurture customer relationships, leading to higher customer lifetime value, more referrals, and ultimately, a more sustainable and profitable business.

Ideal Student

• Small business owners looking to increase customer retention and lifetime value
• Entrepreneurs struggling with high customer acquisition costs
• Service providers who want to reduce refund rates and increase repeat business
• Marketers interested in automating their follow-up systems
• Anyone tired of constantly chasing new customers and wants a more sustainable business model

Learning Outcomes

• Implement automated systems that educate and pre-qualify potential customers
• Develop powerful bonding strategies that turn one-time buyers into loyal customers
• Create social proof systems that build credibility and trust with prospects
• Generate more referrals without directly asking customers for them
• Monetize vendor relationships to create additional revenue streams

Course Modules

Alex Mandossian – Stick Strategy Secrets is organized into 6 comprehensive modules that cover all aspects of customer retention and profit maximization. Each module is designed to build upon the previous one, giving you a complete system for transforming your business approach from one focused on acquisition to one focused on retention and optimization.

The course also includes 53 scripts, samples, and templates that make implementation quick and easy, plus over $17,000 worth of bonus materials that enhance your learning and provide additional tools for business growth. Let’s explore each module in detail:

Module 1: No-Staff Selling System & Automatic Lead Generation

This foundational module of Alex Mandossian – Stick Strategy Secrets focuses on creating automated systems that educate and pre-qualify your prospects before you ever speak with them personally. This approach saves you countless hours while ensuring that when you do connect with potential customers, they’re already primed to buy. Alex walks you through 16 different automated tools that can handle the initial customer education and qualification process.

• How to create effective recorded messages that pre-sell your products or services
• The hidden benefits of systematizing your marketing beyond just time savings
• Strategies to increase lead quantity while improving quality simultaneously
• Understanding what prospects really want and how to provide it to increase conversions
• A 2-step process for selling without the typical pressure and resistance

This module also addresses why prospects often shop on price and shows you how to change their buying criteria to focus on value instead. You’ll discover how a simple sticker can dramatically reduce refund rates, the most important question to ask when returning a prospect’s call, and the difference between H.A.L.F. and E.L.F. marketing strategies. By implementing these techniques, you’ll not only save time but also improve the quality of your customer interactions while building stronger relationships from the first contact.

Module 2: Fax-Voice Broadcasting & Proven Script Templates

In this module, Alex explores the often-overlooked marketing power of fax and voice broadcasting. While many marketers have moved away from these channels in favor of digital-only approaches, Alex demonstrates how these traditional media can still be incredibly effective when used strategically. You’ll discover 30 different ways to use fax and voice broadcasts to promote to and pre-qualify prospects.

• The truth about long copy versus short copy and what actually works
• The one quality that transforms good marketing into great marketing
• How boxing principles can help you become a more effective marketer
• Ways to get paid for consulting without ever speaking to clients directly
• How to leverage special days of the year to strengthen customer relationships

Even if you’re skeptical about using fax or voice broadcasting, this module provides valuable insights that can be adapted to other communication channels. You’ll learn the critical difference between voice broadcasting and annoying auto-dialing, a potentially deadly error many marketers make when communicating with prospects versus customers, and how to fill empty appointment slots quickly. The module also includes proven scripts that will help you recover abandoned sales and motivate affiliates to promote your products more effectively.

Module 3: Client Bond-Builders and Snail Mailing for Dollars

Despite the digital revolution, physical mail remains one of the most effective ways to build deep bonds with customers. This module reveals 24 top-secret strategies for bonding with your clients through direct mail. In an age when most marketing is digital, a well-crafted physical piece can stand out and create lasting impressions that digital messages simply can’t match.

• How to get customers to pay you for bonus gifts you offer as promotions
• Low-cost tools to generate more back-of-the-room sales at speaking events
• The proper way to set the context of free offers to maximize response and appreciation
• How to ethically train customers to buy while creating positive change
• An amazing way to thank customers so they won’t get upset if you make mistakes

This module will give you a serious competitive advantage because most companies focus exclusively on acquiring new customers while neglecting their existing client base. You’ll learn how to reactivate old clients for less than 25 cents, a proven 3-part formula for post-sale communication, and the rule that marketing legend Joe Sugarman uses to cultivate the best leads. The module even explores how strategically irritating prospects can actually benefit your business and provides a respectful way to collect past-due invoices without damaging relationships.

Module 4: The Social Proof System for MORE Sales & Profits

When customers are uncertain about making a purchase, they look to others for guidance – this psychological phenomenon is known as “social proof.” This module of Alex Mandossian – Stick Strategy Secrets shows you how to systematically leverage social proof to gain credibility and trust with prospects and clients. All 36 tactics taught in this module can be put on autopilot, creating a continuous stream of credibility for your business.

• 12 specific strategies to employ social proof in your marketing efforts
• The surprising source of some of the best copy you’ll ever find
• The social proof strategy everyone uses but most implement incorrectly
• Why conditional guarantees can sometimes motivate more action than unconditional ones
• 4 website elements that supercharge the effectiveness of your testimonials

This module teaches you an innovative way to use surveys to collect social proof, the best time and place to capture video testimonials, and 36 different tools you can use to provide social proof to your customers. You’ll discover why disloyal customers sometimes make the best customers, how to turbo-charge photos accompanying client testimonials, and the #1 thing to do when hosting your own events. Even if you’re already using some social proof strategies, this module will show you how to take them to the next level.

Module 5: Referral Maximization & PR Money Machine Secrets

While most business owners struggle to generate referrals, this module reveals 24 tested tactics to create a steady stream of new business through word-of-mouth – none of which require you to directly ask for referrals. This approach feels more natural and often produces better results than the traditional “ask and you shall receive” method.

• The popular saying that helps gauge your word-of-mouth marketing effectiveness
• The most important thing to do when thanking clients for referrals
• 4 habits that make clients feel safe referring business to you
• The often-overlooked reason why referrals are so valuable
• 2 categories of rewards for referrals and how to choose the right one

You’ll learn a clever way to get more referrals by doing most of the work for your clients, how to ensure your products aren’t treated as commodities, and what teens and rock stars can teach you about referral marketing. The module even explains how to get raving fans to pay you for your marketing while they generate word-of-mouth for your business around the clock. Perhaps most importantly, you’ll discover the one strategy to never use if you tend to get resentful when people don’t follow through.

Module 6: Direct-Response Networking for Dollars (Turning Pro)

The final module of Alex Mandossian – Stick Strategy Secrets reveals how to transform vendors into powerful sources of hyper-qualified, pre-sold prospects. You’ll discover the 12 key attributes to look for when selecting vendors and how to automatically monetize these professional relationships. This approach to networking creates a win-win situation where both you and your vendors benefit financially.

• The 4 most important things to do even when using just one stick strategy
• A guerrilla approach to evaluating potential vendor relationships
• What to look for when outsourcing to vendors
• The one marketing element to incorporate that 83% of customers prefer
• The secondary way to reach customers to increase newsletter response

You’ll learn which groups to target with voice broadcast to avoid the common mistakes that make people hate telemarketers, a nifty tool that lets new prospects know you appreciate their interest even when you’re too busy to take their call, and how to show customers your business is keeping pace with their needs. The module also reveals why you want a vendor who’s willing to fire you and the 5-word response you should always want to hear from a vendor when problems arise.

Module 7: Implementing Robotic Marketing Systems

Building on the foundational strategies from the earlier modules, this bonus module focuses on creating fully automated marketing systems that work tirelessly to nurture customer relationships. You’ll learn how to “clone yourself” through automated touchpoints that maintain consistent communication with your customers without requiring your personal attention for every interaction.

• How to automate your entire customer follow-up sequence
• The key elements of effective robotic marketing systems
• Tools and technologies for implementing automation without losing the personal touch
• Creating automated response systems that feel personalized and human
• Measuring and optimizing your automated systems for maximum effectiveness

This module provides specific implementation strategies for creating automated systems that educate prospects, promote products, bond with clients, gather testimonials, and reactivate dormant customers. You’ll discover how to put your entire marketing and customer service process on “sticky” autopilot, giving you more time to focus on high-level strategy while your systems handle routine communications.

Module 8: Template and Script Utilization

This practical module shows you how to effectively use the 53 scripts, samples, and templates included with Alex Mandossian – Stick Strategy Secrets. Rather than just providing these valuable resources, Alex demonstrates how to customize them for your specific business, industry, and brand voice to ensure maximum effectiveness.

• Customizing templates to match your brand voice and business personality
• Adapting scripts for different products, services, and customer segments
• Testing and optimizing template performance
• Creating a library of reusable marketing assets based on the provided materials
• Legal and ethical considerations when using provided templates

You’ll learn how to effectively use templates for getting prospects to open orders, collecting powerful testimonials, generating referrals without asking, and even collecting on past-due bills with tact and humor. This module ensures you get maximum value from the extensive template library included with the course.

Module 9: Vendor Networking and Optimization

Expanding on the concepts from Module 6, this advanced module dives deeper into building strategic vendor relationships that generate ongoing referrals and business opportunities. You’ll learn how to identify, approach, and nurture vendor partnerships that create mutual value and establish long-term business relationships.

• Advanced strategies for identifying ideal vendor partners
• Creating mutually beneficial vendor relationship agreements
• Nurturing vendor relationships for maximum long-term value
• Leveraging vendor networks to expand your reach and credibility
• Resolving conflicts and maintaining healthy vendor relationships

This module provides specific approaches for monetizing vendor relationships through cross-promotions, joint ventures, and referral systems. You’ll discover how to become the vendor of choice for your partners and how to create systems that automatically generate business through your vendor network without constant manual effort.

Module 10: Advanced Stick Strategy Applications

The final module of Alex Mandossian – Stick Strategy Secrets brings together all the concepts from the course and shows you how to apply them in advanced ways across different business models and situations. This module helps you develop a custom implementation plan based on your specific business needs, goals, and resources.

• Creating a comprehensive stick strategy implementation timeline
• Prioritizing strategies based on potential ROI and ease of implementation
• Adapting stick strategies for different business models and industries
• Measuring and tracking the results of your stick strategy implementation
• Scaling your stick strategies as your business grows

This module also covers troubleshooting common implementation challenges, overcoming resistance from team members, and creating accountability systems to ensure your stick strategies are executed effectively. By the end of this module, you’ll have a complete, customized plan for transforming your business using the proven techniques from Alex Mandossian – Stick Strategy Secrets.

Real-World Applications and Success Stories

The strategies taught in Alex Mandossian – Stick Strategy Secrets have been successfully implemented across numerous industries and business models. From service professionals like carpet cleaners to information marketers, consultants, and e-commerce businesses, these tactics consistently deliver results by addressing the universal need for customer retention and relationship-building.

For example, the strategies have helped businesses dramatically reduce refund rates by ensuring customers actually consume and value the products they purchase. One case study shows how a simple follow-up sequence increased customer lifetime value by 300% for a coaching business. Another demonstrates how a referral system generated 40% of new business for a B2B service company without any direct asking.

The course includes numerous real-world examples of businesses that have transformed from constantly chasing new customers to having a stable base of loyal clients who generate steady repeat business and referrals. These success stories illustrate how the same principles that work for Alex Mandossian’s high-profile clients can be adapted and implemented by businesses of any size in virtually any industry.

Pricing

Alex Mandossian – Stick Strategy Secrets is available at a one-time investment of $997, providing lifetime access to all course materials and bonuses. For those who prefer to spread out the cost, a flexible payment plan is available with an initial deposit of $337 followed by two monthly payments of $337 each.

• One-Time Payment: $997 for immediate access to the complete course, all 6 modules, and over $17,000 worth of bonus materials including 53 scripts, samples, and templates.

Your investment is protected by a comprehensive 30-day satisfaction guarantee, plus an additional 1-year performance guarantee that promises at least a 1,200% return on your investment if you implement just 5 of the strategies taught in the course. This makes the purchase essentially risk-free for serious business owners committed to implementation.

Pros and Cons

Pros

• Comprehensive system covering all aspects of customer retention and relationship-building
• Includes 53 ready-to-use scripts, samples, and templates for immediate implementation
• Strategies can be automated to save time while maintaining effectiveness
• Taught by Alex Mandossian, a proven marketer with over $300 million in generated sales
• Includes over $17,000 worth of bonus materials that enhance learning and implementation
• Backed by a strong guarantee that removes financial risk from the purchase

Cons

• Initial investment may be significant for very small businesses or solopreneurs
• Some strategies (like fax broadcasting) may feel outdated to digitally-focused marketers
• Requires time to implement strategies properly – not a “push button” solution
• Focuses heavily on automated systems which may feel impersonal to some business owners
• Some strategies may require adaptation for very specific niche industries
• Course content is extensive and may be overwhelming for those new to marketing concepts

FAQs

Who is Alex Mandossian?
Alex Mandossian is one of the world’s top direct marketers, having generated over $300 million in sales for his clients and partners through electronic marketing media including TV infomercials, online catalogs, webinars, and internet marketing. He has consulted for major organizations including Carnegie Training, New York University, and 1ShoppingCart, as well as renowned business leaders like Mark Victor Hansen, Brian Tracy, and Dr. Stephen Covey.

How long do I have access to the course materials?
Once you purchase Alex Mandossian – Stick Strategy Secrets, you receive lifetime access to all course materials, including any future updates. This allows you to learn at your own pace and revisit specific modules or strategies as needed when implementing them in your business.

Can these strategies work for my specific industry?
Yes, the stick strategies taught in this course have been successfully implemented across virtually all industries and business models. While the examples provided may focus on certain types of businesses, the underlying principles are universal and can be adapted for service businesses, e-commerce, B2B, consulting, coaching, and more.

How quickly can I expect to see results from implementing these strategies?
Many of the stick strategies can be implemented quickly and begin generating results almost immediately. However, the full impact of building customer loyalty and increasing lifetime value typically develops over time as you consistently apply the strategies. Most businesses begin seeing measurable improvements within 30-90 days of implementation.

What if the strategies don’t work for my business?
Your investment is protected by a comprehensive guarantee. You have 30 days to review the course materials and request a full refund if you’re not satisfied for any reason. Additionally, if you implement just 5 strategies for a full year and don’t see at least a 1,200% return on your investment, you can request a refund after that year.

Do I need technical skills to implement the automated systems?
While some technical knowledge can be helpful, the course is designed to be accessible to business owners with varying levels of technical expertise. Alex provides clear instructions and many of the automated systems can be implemented using common tools or with the help of the vendors and resources included in the bonus materials.

Final Verdict

After thoroughly reviewing Alex Mandossian – Stick Strategy Secrets, it’s clear that this course offers tremendous value for business owners looking to shift from constantly chasing new customers to building a more sustainable business model focused on customer retention and lifetime value. The comprehensive nature of the course, combined with the practical templates and real-world examples, makes it one of the most actionable customer retention programs available.

What sets this course apart is its focus on automated systems that allow you to implement effective relationship-building strategies without requiring excessive personal time. This “robotic marketing” approach creates scalable systems that can grow with your business rather than becoming more burdensome as you acquire more customers. The 106 specific tactics provide a wealth of options, allowing you to select the strategies that best fit your business model and resources.

While the initial investment may seem significant, the potential return on investment is substantial given that implementing just a few of these strategies can dramatically increase customer lifetime value while reducing acquisition costs. The comprehensive guarantee essentially removes any financial risk, making this a safe investment for committed business owners.

Alex Mandossian – Stick Strategy Secrets is particularly valuable for business owners who have plateaued or who find themselves working increasingly hard to maintain their current level of revenue. By shifting focus to retention strategies, these entrepreneurs can often achieve breakthrough growth with less effort and more predictability.

The course is highly recommended for service professionals, consultants, coaches, e-commerce business owners, and anyone who sells products or services to customers. It’s especially valuable for those experiencing high customer churn, low repeat purchase rates, or difficulty generating referrals. With its practical implementation tools and proven strategies, this course provides a complete system for transforming your business approach to customer relationships.