Frank Kern – Survey Siphon

Introduction

In the crowded digital marketplace, the single biggest challenge for entrepreneurs, coaches, and consultants isn’t creating a great product or service—it’s knowing precisely what your audience is desperate to buy before you invest a single dollar or a single hour into its creation. Guessing leads to wasted effort, failed launches, and crippling self-doubt. What if you could eliminate the guesswork entirely? What if you could get your ideal customers to tell you exactly what they want, how they want it, and how much they’re willing to pay for it? This is the core promise of the Frank Kern – Survey Siphon course. This isn’t just another market research program; it’s a strategic framework for turning the act of discovery into a profitable enterprise itself. Frank Kern, a legendary figure in the world of direct response marketing, has distilled decades of experience into a system that allows you to ‘siphon’ invaluable intelligence directly from the minds of your prospects. This course will teach you how to leverage simple surveys to not only uncover hidden market desires but also to pre-sell your high-ticket offers, build unshakeable authority, and fund your product development with customer cash. You’ll learn the psychological triggers that compel people to share their deepest needs and how to position yourself as the only logical solution, effectively turning your market research into a high-converting sales funnel.

Course Description

The Frank Kern – Survey Siphon is a comprehensive, step-by-step training program designed to transform how you approach product creation, marketing, and sales. The course is built around the central philosophy that the most effective marketing is a conversation, not a monologue. Instead of shouting your message into the void and hoping someone listens, Kern teaches you how to ask the right questions to a hyper-targeted audience and listen intently to their answers. The teaching style is characteristically Kern: direct, no-fluff, and intensely practical. You won’t find vague theories here; you’ll get actionable templates, word-for-word scripts, and real-world examples that you can deploy in your business immediately. The course is structured to take you from foundational mindset shifts to the advanced mechanics of survey deployment and data analysis, ensuring you have a complete toolkit to implement the Survey Siphon method from start to finish.

What sets this course apart is its focus on the pre-selling aspect. The ultimate goal isn’t just to collect data; it’s to generate revenue while you do it. Kern reveals his proprietary methods for engaging with survey respondents in a way that naturally leads them to want to do business with you, often before any formal product even exists. You’ll discover how to structure your interactions to build trust and desire, effectively creating a waiting list of eager buyers. This approach dramatically reduces the risk of launching a new offer and ensures that when you do bring a product or service to market, it’s guaranteed to be a smash hit because it was built directly from your customers’ blueprints. The Frank Kern – Survey Siphon is more than a course; it’s a business model for sustainable, low-risk, high-profit growth.

Ideal Student

• Consultants and Coaches: Professionals who sell high-ticket services and need a better way to qualify leads, understand client pain points, and position themselves as premium experts to justify their fees.
• Course Creators and Info-Marketers: Individuals looking to create their next digital product without the risk of it flopping. This system ensures your course is built around what people are actively asking to learn.
• SaaS and Software Founders: Entrepreneurs in the tech space who need to validate product ideas, prioritize feature development, and understand the core problems their software should solve for their target market.
• E-commerce Store Owners: Brands that want to discover new product opportunities, optimize their offerings, and craft marketing messages that resonate deeply with their ideal customer demographics.
• Marketing Agency Owners: Agencies seeking a powerful, value-added service to offer their clients, helping them achieve better results through deep customer research and strategic positioning, which in turn makes the agency’s work more effective and retainable.

Learning Outcomes

• Master the art and science of crafting high-response surveys that your audience is excited to complete, yielding deep, actionable insights.
• Develop a hyper-detailed customer avatar based on real data, not assumptions, allowing for laser-focused marketing and product development.
• Implement advanced positioning strategies to establish yourself as the preeminent authority in your niche, making competition irrelevant.
• Learn the ‘pre-selling’ formula to generate revenue and secure paying clients before a product or service is fully built, eliminating financial risk.
• Apply the psychological principles of influence and persuasion ethically to guide prospects toward a buying decision in a way that feels helpful and consultative.

Course Modules

p>The Frank Kern – Survey Siphon course is meticulously structured into ten core modules. Each module builds upon the last, creating a complete and powerful system you can implement in your business. You’ll start with the foundational mindset and progress through the technical steps of survey creation, distribution, analysis, and finally, the monetization of the entire process. Below is a detailed breakdown of what you’ll discover in each module.

Module 1: The Persuasion Mindset Foundation

This foundational module is where the magic begins. Frank Kern dives into the psychological underpinnings of the Frank Kern – Survey Siphon method. You’ll explore the bizarre method that cult leaders use to control their followers’ minds, not for manipulation, but to understand the deep-seated human needs for belonging, certainty, and significance. By understanding these powerful drivers, you can learn to use them as a force for good in your marketing, creating a loyal following that sees you as their trusted guide. This module is about shifting your perspective from “seller” to “leader” and understanding that effective marketing is about creating a movement, not just making a transaction. You’ll learn how to project confidence and authority from day one, even if you’re just starting out.

• The psychology of influence and why people choose to follow.
• Adopting the ‘cult leader’ mindset for ethical market leadership.
• Positioning yourself as the trusted advisor in your niche.
• The core beliefs that separate high-earners from struggling marketers.

Module 2: Crafting the Perfect Siphon – Survey Creation

In this module, you get the nuts and bolts of building the survey itself. This isn’t about creating long, boring questionnaires. Frank reveals his exact templates for creating short, engaging surveys that people are compelled to answer. You’ll learn the precise sequence of questions to ask, from broad ice-breakers to deeply personal pain-point inquiries. The goal is to create a conversational flow that makes your prospect feel heard and understood, while simultaneously extracting the exact information you need to build your offer. You’ll discover how to word questions to avoid bias and get brutally honest feedback, and how to embed subtle psychological triggers that increase completion rates. This module provides fill-in-the-blank templates that make the process incredibly simple.

• Frank’s ‘go-to’ survey templates for any niche.
• The art of asking questions that reveal hidden desires.
• How to structure your survey for maximum completion and honesty.
• Word-for-word scripts for open-ended questions that yield gold.

Module 3: The Million-Dollar Outreach – Getting Responses

A great survey is useless if no one sees it. This module is dedicated to the science and art of getting your survey in front of the right eyeballs. Frank details multiple strategies for driving high-quality traffic to your survey, whether you have a tiny list or no list at all. You’ll learn how to leverage social media, partnerships, and low-cost ads to find your ideal respondents. The core of this module is about learning how to frame the survey invitation as an incredible opportunity for the prospect, making them feel special for being chosen to participate. This is where you begin to see the simple steps one New York man used to get paid over $1,500,000.00 PER HOUR by understanding the immense value of this initial consultation phase, which your survey emulates at scale.

• Strategies for survey distribution with and without an email list.
• Crafting the ultimate invitation to your survey.
• Using low-cost ads to target perfect customer avatars.
• How to turn the survey process into a lead-generating machine.

Module 4: Data Mining for Gold – Analyzing Responses

Once the responses start pouring in, this module teaches you how to find the gold hidden within the data. Frank shows you exactly what to look for, from recurring keywords and phrases in open-ended answers to specific patterns in multiple-choice questions. You’ll learn how to separate signal from noise and identify the most pressing problems your market is desperate to solve. This analysis is the critical bridge between raw data and a profitable business idea. You’ll discover how to spot the “tipping point” language that indicates a prospect is ready to buy and how to quantify the size and urgency of the market need you’ve uncovered. This module turns you into a market intelligence expert.

• Frank’s system for quickly sorting and categorizing survey data.
• Identifying the ‘big idea’ that will form the basis of your offer.
• How to spot the exact language your customers use to describe their pain.
• Quantifying demand to ensure your idea is worth pursuing.

Module 5: Building Your Customer Avatar

With your analyzed data in hand, Module 5 guides you through the process of creating a hyper-realistic customer avatar. This isn’t a generic profile; it’s a living, breathing representation of your ideal customer, built entirely from their own words. You’ll learn how to synthesize their goals, fears, challenges, and desires into a single document that will become the North Star for all your marketing and product creation. Frank shows you how to use this avatar to write copy that connects on a deep emotional level and to design products that feel like a custom-made solution. By the end of this module, you will know your customer better than they know themselves.

• The Frank Kern Customer Avatar template.
• How to use survey data to flesh out every detail of your avatar.
• Using your avatar to guide all future business decisions.
• The ’emotional trigger words’ you’ll pull directly from your research.

Module 6: The Five Steps to Ultimate Market Positioning

This is a cornerstone module where you learn the five steps to positioning yourself as more popular, more valuable, worth more money, and quite simply, BETTER than anyone else in your marketplace. Frank breaks down his proven strategy for carving out a unique and dominant position in your niche. This isn’t about bragging; it’s about a strategic framework that makes you the only logical choice for your ideal customer. You’ll learn how to define your unique mechanism, craft your origin story, and articulate your promise in a way that instantly elevates you above the competition. This module is the key to justifying premium prices and attracting high-quality clients who are ready to invest.

• The 5-step positioning formula in detail.
• How to create a ‘Unique Mechanism’ for your business.
• Crafting a powerful origin story that builds trust and rapport.
• Communicating your value so price becomes a non-issue.

Module 7: The Pre-Selling Blueprint – No Sales Letters Required

Here, Frank reveals his most counter-intuitive yet powerful strategy. You’ll get LIVE EXAMPLES of exactly how he pre-sells his products and services, at a premium price no less… to people who have never heard of him before – without using “sales letters”, “videos”, “webinars” or any “sales” materials at all. This module is a game-changer. You’ll learn how to follow up with survey respondents in a way that naturally transitions into a sales conversation. Frank provides the exact email scripts and messaging frameworks to build immense value and desire, leading to a sale that feels like the prospect’s idea. You have his full permission to copy these tactics, which can be used to sell consulting, courses, or any high-ticket offer.

• The ‘no-sell’ follow-up sequence for post-survey engagement.
• Word-for-word email templates that convert.
• How to structure a high-ticket offer over email.
• Transitioning from data collector to trusted advisor.

Module 8: Crafting Your Irresistible High-Ticket Offer

Armed with deep customer insight and a powerful positioning, Module 8 teaches you how to structure an offer that your avatar simply cannot refuse. This goes beyond just pricing; it’s about value stacking, risk reversal, and outcome framing. Frank shows you how to package your solution—whether it’s coaching, a service, or a digital product—in a way that maximizes its perceived value. You’ll learn the key components of a high-ticket offer, including the core promise, the premium price, the unique guarantees, and the value-adds that make it a no-brainer. This module ensures that what you’re selling is perfectly aligned with what your market has told you they want to buy.

• The anatomy of a high-ticket offer.
• How to price your offer based on value, not hours.
• Crafting guarantees that eliminate customer fear.
• Premium ‘stacking’ techniques to justify your price point.

Module 9: Scaling and Automating Your Siphon

Once you have a working system, the next step is to scale it. This module is all about turning your manual Survey Siphon process into an automated, repeatable engine for growth and profit. Frank delves into the tools and technologies you can use to automate survey distribution, data collection, and even the initial follow-up sequences. You’ll learn how to build a system that runs in the background, continuously feeding you market intelligence and warm leads while you focus on delivering value to your new clients. This module is about creating true leverage in your business, allowing you to generate high-ticket opportunities without being chained to your desk.

• Tool recommendations for automating each step of the process.
• Building a evergreen survey and follow-up funnel.
• How to scale your ad spend for continuous lead flow.
• Creating a business that works for you, 24/7.

Module 10: Advanced Tactics and Case Studies

In the final module, Frank ties everything together with advanced strategies and real-world case studies. You’ll see the Frank Kern – Survey Siphon method applied across various industries—from coaching and consulting to SaaS and e-commerce. These case studies provide a deeper understanding of the nuances and show you how to adapt the core principles to your specific business model. Frank also covers advanced tactics, such as using surveys for market segmentation, joint venture partnerships, and content creation. This module solidifies your learning and gives you the confidence to deploy the system at the highest level, ensuring you can extract maximum value from your market for years to come.

• In-depth case studies from multiple niches.
• Advanced applications of the survey data.
• Using Survey Siphon for content marketing and product development.
• Final Q&A and troubleshooting for common challenges.

Real-World Applications and Success Stories

The principles taught in the Frank Kern – Survey Siphon course are not just theoretical; they have profound, practical applications across a wide spectrum of business models. A business coach, for example, can use the survey method to identify the single biggest obstacle preventing their target clients from achieving their goals. They can then create a high-ticket group coaching program specifically designed to overcome that obstacle, having already pre-sold it to the very people who identified the problem. An e-commerce brand selling fitness equipment could survey its audience to discover that while they want dumbbells, their real desire is for guided, at-home workout routines. This insight could lead to the creation of a lucrative digital fitness app or a series of workout DVDs, a completely new revenue stream born directly from customer feedback.

The success stories that emerge from this methodology are centered on risk reversal and market certainty. Imagine a software startup that, instead of spending six months and six figures building an app nobody wants, first runs a Survey Siphon campaign. They discover their target market’s primary frustration and pre-sell a year’s subscription to a solution that doesn’t exist yet, funding the entire development process. A marketing consultant could use the survey to diagnose a potential client’s marketing weaknesses before ever proposing a solution, making their sales pitch a simple recap of what the client already told them they needed. This transforms the sales dynamic from persuasive to consultative, dramatically increasing close rates. The ultimate success story is the business owner who stops guessing and starts listening, building a company that is a direct reflection of its customers’ deepest needs, resulting in explosive growth, unwavering customer loyalty, and a market position that is virtually unassailable.

Pricing

Access to the Frank Kern – Survey Siphon course is typically offered through a straightforward pricing model designed to provide lifetime value. This ensures you can revisit the material as your business grows and implements these advanced strategies.

• One-Time Payment: This option provides lifetime access to all course modules, templates, scripts, and any future updates made to the training. It’s a single investment in a skill set that can generate returns for the lifetime of your business.

Your one-time investment grants you unlimited access to the entire Frank Kern – Survey Siphon system. This includes all video training, downloadable resources, and the community of fellow marketers, ensuring you have everything you need to succeed.

Pros and Cons

Pros

• Risk Elimination: The core method of pre-selling based on survey data dramatically reduces the financial risk of launching new products or services.
• High ROI Potential: The strategies are designed to generate high-ticket sales, meaning the return on a single implementation can far outweigh the cost of the course.
• Expert Instruction: Learning directly from Frank Kern, a legendary marketer with a proven track record, provides insights you won’t find elsewhere.
• Actionable and Practical: The course provides fill-in-the-blank templates, scripts, and step-by-step processes that are easy to implement immediately.
• Deep Psychological Insights: Goes beyond surface-level tactics to teach the fundamental psychology of persuasion and market positioning.
• Creates a Sustainable System: Teaches you how to build an automated engine for continuous market research and lead generation.

Cons

• Potential High Cost: As a premium course from a top-tier marketer, the investment may be significant for those just starting out.
• Requires Implementation: The course provides the map, but you still have to do the work of creating surveys, reaching out, and analyzing data. It’s not a ‘push-button’ solution.
• May Be Advanced for Beginners: Those with zero marketing experience might find the concepts of positioning and high-ticket sales challenging without some foundational knowledge.
• ‘Cult Leader’ Framing: While used for educational purposes, the ‘cult leader’ analogy might be off-putting or misunderstood by some individuals.
• Focus on High-Ticket: The methods are primarily geared towards selling higher-priced items, and may require adaptation for low-ticket, high-volume e-commerce models.
• Not a List-Building Course: While it touches on getting responses, its primary focus is not on building a massive email list from scratch.

FAQs

Is the Frank Kern – Survey Siphon course suitable for absolute beginners with no marketing experience?
While the course is detailed and step-by-step, absolute beginners might find the concepts of high-ticket positioning and persuasion advanced. However, motivated beginners can absolutely succeed by following the templates closely and being prepared to learn.

What makes this course different from other market research or survey courses?
The key difference is its focus on monetization and pre-selling. Other courses teach you how to collect data, while the Frank Kern – Survey Siphon teaches you how to use that data to generate revenue and build authority before your product is even built.

Do I need a large email list or a big following to make this work?
No. Frank specifically covers strategies for getting your survey in front of the right people even if you have a small list or no list at all, using methods like targeted ads and strategic partnerships.

How quickly can I expect to see results from implementing the Survey Siphon method?
Results can vary, but because the method is designed to generate leads and pre-sales quickly, some students see initial interest and revenue within a few weeks of launching their survey campaign. Full business transformation will take longer.

What if I’m in a niche that isn’t about coaching or consulting? Will this still work?
Yes, the principles are universal. Whether you’re in e-commerce, SaaS, local services, or info-products, understanding your customer’s deepest desires through surveys is a massive competitive advantage. The application just changes slightly based on your business model.

What format is the course content delivered in?
The course is primarily delivered through high-definition video training modules. These are often supplemented with downloadable PDFs, worksheets, templates, and word-for-word scripts to make implementation as easy as possible.

Final Verdict

The Frank Kern – Survey Siphon course is a masterclass in market intelligence and ethical persuasion. It’s not for those looking for a magic bullet or a get-rich-quick scheme. It’s for serious entrepreneurs, consultants, and marketers who are tired of guessing and are ready to build their business on a foundation of certainty and direct customer feedback. The true power of this course lies in its ability to flip the script on traditional product development. Instead of building something and then trying to find buyers, you find the buyers first, let them tell you what to build, and get them to pay for it upfront. This single shift in thinking is worth the price of admission alone and can safeguard your business from the costly failures that plague so many. While the investment may be considerable and the concepts advanced for some, the potential return is monumental. Frank Kern delivers on his promise with a practical, no-fluff system that, if implemented, can fundamentally change how you operate your business for the better. If you’re ready to stop competing on price and start building a brand that commands a premium, this course is an essential investment. It’s a definitive guide to becoming the most trusted and valuable player in your space.

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