Introduction
In the sprawling, often confusing world of online business and marketing, finding a single, reliable source of actionable advice can feel like searching for a needle in a digital haystack. Entrepreneurs, copywriters, and marketers are bombarded with fleeting trends and complex theories, leaving them yearning for something tangible, something that just works. What if you could access a consolidated library of proven, battle-tested strategies that have generated millions in revenue? This is the promise of the Ben Settle – Big Book of Business. This isn’t just another book; it’s a comprehensive compendium, a treasure trove of Ben Settle’s most potent business and marketing wisdom, all compiled into a single, powerful volume. For the first time, you get an all-access pass to the mind of one of the most direct and effective marketers in the game. This in-depth review will dissect the contents, explore the ideal reader, and determine if this massive collection is the key to unlocking your business’s true potential. We will delve into the core modules, from email marketing mastery to the art of persuasion, to see if the Ben Settle – Big Book of Business lives up to its monumental promise.
Course Description
The Ben Settle – Big Book of Business is not a traditional course with video modules and quizzes. Instead, it’s a meticulously curated anthology that brings together all of Ben Settle’s business books available on Amazon as of early 2017. This format provides an unparalleled depth and breadth of knowledge, covering nearly every facet of running a successful business. The teaching style is quintessentially Ben Settle: direct, no-fluff, and unapologetically focused on results. He cuts through the noise and delivers hard-won insights “from the trenches,” making complex concepts accessible and immediately applicable. This book is designed for those who prefer to learn by absorbing proven principles and real-world examples rather than following a rigid, step-by-step curriculum.
The sheer value proposition lies in its consolidation. Instead of purchasing a dozen separate books on topics ranging from email marketing to negotiation, you get them all in one resource. This creates a definitive reference guide that you can return to again and again as your business evolves. Whether you’re a solopreneur just starting out or a seasoned marketer looking for an edge, the Ben Settle – Big Book of Business serves as both a foundational education and an advanced masterclass. It’s a manual for building a resilient, profitable business using strategies that are designed to withstand economic shifts and market changes, making it an evergreen resource in any entrepreneur’s library.
Ideal Student
- The Solopreneur or Freelancer: Individuals wearing all the hats in their business will find this book invaluable. It provides a complete roadmap for client acquisition, marketing, sales, and negotiation, effectively acting as a business-in-a-box for those who need to be a jack-of-all-trades.
- Aspiring and Established Copywriters: Anyone looking to sharpen their copywriting skills will find a masterclass within these pages. The sections on “Crypto Copywriting Secrets” and building a swipe file are pure gold for writers who want to create more persuasive and profitable sales copy.
- Email Marketers and Digital Business Owners: If your business relies on email lists, the “Blue Chip Email Secrets” module alone is worth the investment. This book is perfect for those who want to move beyond basic autoresponders and create email campaigns that generate sales on demand.
- Small Business Owners and Local Marketers: The strategies for becoming a “Local Celebrity” and attracting clients in any economy are perfectly tailored for brick-and-mortar or service-based businesses looking to dominate their local market and build a loyal customer base.
- Marketers Seeking a Competitive Edge: Professionals who understand the importance of direct response marketing and psychological persuasion will find advanced tactics and unconventional ideas here that they won’t find in mainstream marketing textbooks, giving them a distinct advantage in their field.
Learning Outcomes
- Craft High-Converting Email Campaigns: Learn the psychological triggers and structural formulas behind writing emails that get opened, read, and consistently generate sales, turning your list into a reliable income stream.
- Master the Art of Persuasive Copywriting: Develop the ability to write compelling sales letters, advertisements, and web copy that captivates readers and drives them to take action, even if you have no prior writing experience.
- Implement Low-Cost Traffic Generation Strategies: Discover nine accessible methods for driving targeted traffic to your website without breaking the bank, ensuring you always have a flow of potential customers.
- Establish an Unshakeable Market Position: Understand how to control the narrative around your brand, positioning yourself as a go-to authority in your niche and making your competition irrelevant.
- Develop Profitable Partnerships and Negotiation Skills: Learn the secrets to forming lucrative joint ventures and negotiating win-win deals that accelerate your business growth and expand your reach exponentially.
Course Modules
The Ben Settle – Big Book of Business is structured as a collection of its core component books, each acting as a deep-dive module into a critical business skill. This modular approach allows you to focus on the area most relevant to your immediate needs while providing a comprehensive education over time. Below, we explore the key modules that make up this extensive resource.
Module 1: Blue Chip Email Secrets
This module is the cornerstone of the Ben Settle – Big Book of Business for many marketers. It reveals the system for making money from your email list “at will.” Settle dismisses the typical advice about building relationships and instead focuses on a direct-response approach designed to sell. He breaks down the psychology behind why people buy from emails and provides templates and formulas for crafting subject lines that demand to be opened. You’ll learn the art of writing daily emails that train your subscribers to buy, creating a predictable revenue stream. This isn’t about gentle nurturing; it’s about creating an addictive and profitable email presence.
- Discover the “daily email” model and why it outperforms weekly broadcasts.
- Learn the exact structure of a sales-generating email, from hook to call-to-action.
- Understand the psychological triggers that compel readers to click and buy instantly.
Module 2: Newbie-Proof Traffic Secrets!
A business without traffic is a shop without customers. This module demystifies traffic generation, presenting nine straightforward methods for driving all the visitors you could ever want. Settle focuses on practical, accessible strategies that don’t require a massive budget or a Ph.D. in computer science. From simple content marketing tactics to leveraging social media platforms effectively, this section provides a toolkit for both beginners and experienced marketers looking for new traffic channels. The emphasis is on “newbie-proof,” meaning the steps are laid out clearly and are easy to implement, making it a perfect starting point for anyone feeling overwhelmed by the technical side of marketing.
- Explore free and low-cost traffic methods that deliver high-quality prospects.
- Learn how to repurpose content to maximize its reach and traffic-generating potential.
- Understand the principles of paid advertising without risking your entire budget.
Module 3: Crypto Copywriting Secrets
Don’t let the title fool you; this module isn’t about cryptocurrency. “Crypto” here means hidden or secret. This section is designed for anyone who feels they “can’t write.” Settle breaks down copywriting into a science, not an art. He provides fill-in-the-blank templates and proven formulas that allow you to create profitable sales letters quickly, even if you struggle with writing a simple email. This module is a masterclass in direct-response copywriting, focusing on the essential elements like a powerful headline, a compelling story, bullet points that build desire, and an irresistible offer. It’s the ultimate shortcut to creating copy that converts.
- Gain access to plug-and-play copywriting formulas for sales pages and emails.
- Learn the AIDA (Attention, Interest, Desire, Action) structure and its modern applications.
- Discover how to write bullet points that sell the product before the reader even finishes the page.
Module 4: Persuasion Secrets of the World’s Most Charismatic & Influential Villains
One of the most fascinating modules in the Ben Settle – Big Book of Business, this section delves into the dark arts of persuasion by analyzing fictional and historical villains. Settle argues that these characters are masters of influence, understanding human psychology on a deep level. By studying their methods—how they build loyalty, create fear, and inspire action—you can learn to apply these same powerful triggers ethically in your marketing. This module teaches you how to craft a message so compelling that it’s almost impossible to ignore, giving you an almost unfair advantage in the marketplace.
- Learn to use psychological principles like social proof, authority, and scarcity more effectively.
- Understand the power of a strong, polarizing message to attract a loyal following.
- Discover how to frame your offers to make them seem like the only logical choice for your customers.
Module 5: Crackerjack Positioning
In a crowded market, being the best is not enough; you have to be perceived as unique. This module teaches you how to control the way people think about you and your business. Positioning is the art of creating a distinct and desirable place for your brand in the mind of your customer. Settle provides actionable strategies for differentiating yourself from competitors, defining your unique selling proposition (USP), and becoming the go-to expert in your niche. This is about shaping perception so that when a customer thinks of a need you fulfill, they think of you first.
- Identify and articulate a Unique Selling Proposition that makes your business unforgettable.
- Learn how to use storytelling to build a powerful brand identity.
- Discover strategies for owning a specific “category” or keyword in your industry.
Module 6: How to Get Clients in a Bad Economy
Economic downturns don’t have to spell disaster for your business. In fact, they can be a time of immense opportunity. This module is a recession-proof playbook for attracting an endless flow of new clients and customers, even when everyone else is panicking. Settle reveals counter-intuitive strategies that work best in tough times, focusing on value, security, and aggressive marketing when your competitors are cutting back. This is an essential guide for building a business that can thrive in any economic climate, providing peace of mind and a steady stream of income regardless of external factors.
- Learn marketing messages that resonate most with consumers during a recession.
- Discover low-cost, high-impact client acquisition tactics for tight budgets.
- Understand how to position your business as a safe and essential choice for wary customers.
Module 7: Negotiation Secrets of the World’s Most Persuasive Men and Women
Business is a series of negotiations. Whether you’re closing a sale, setting a price with a vendor, or forming a partnership, your ability to negotiate directly impacts your bottom line. This module goes beyond simple haggling and teaches you the principles of win-win negotiation. You’ll learn how to prepare for a negotiation, frame the discussion, use tactics like anchoring and concession-making, and walk away with a deal that benefits both parties. These skills are crucial for anyone looking to improve their profitability and build stronger business relationships.
- Master the art of setting your anchor price to control the negotiation’s direction.
- Learn how to identify the other party’s true motivations and needs.
- Develop strategies for creating win-win scenarios that encourage long-term partnerships.
Module 8: 12 “Mish-Mash” Joint Venture Secrets
Why grow your business alone when you can leverage the assets of others? This module unlocks the power of joint ventures (JVs), a strategy for rapid, exponential growth. Settle provides 12 practical, “mish-mash” (meaning unconventional and mixed) JV secrets that you can implement in as little as an hour. You’ll learn how to find the right partners, structure deals that are irresistible to them, and use their audience, products, or credibility to boost your own business. This is a fast-track to market penetration and increased sales that most entrepreneurs completely overlook.
- Identify potential JV partners in and outside of your niche.
- Learn how to craft a JV proposal that clearly outlines the benefits for your partner.
- Discover different types of JV deals, from ad swaps to full-blown product launches.
Module 9: How to Write, Produce, and Profit from Print Newsletters
In a digital world, print stands out. This module teaches you how to tap into the high-profit, high-loyalty world of print newsletters. A print newsletter can command a premium price and foster a deeper connection with your audience than any digital medium. Settle guides you through the entire process, from choosing a topic and writing content to the logistics of printing and mailing. This is a fantastic strategy for establishing authority and creating a recurring revenue stream from a dedicated group of subscribers who value your expertise enough to pay for it in print.
- Learn the benefits of a print newsletter for building a premium brand.
- Discover the content models that work best for paid subscription newsletters.
- Get a step-by-step guide to the production and distribution process.
Module 10: How to Build an “Instant” Million-Dollar Swipe File
A swipe file is a copywriter’s most valuable asset—a collection of proven sales letters, ads, and emails to study for inspiration. This module shows you how to build a massive, million-dollar quality swipe file in record time. Settle explains what to look for, where to find the best examples, and how to organize them for easy access. This isn’t about plagiarism; it’s about deconstructing what works and internalizing the principles of effective persuasion. Having this resource at your fingertips is like having a team of world-class copywriters on call, ready to help you craft your next winning promotion. This module is a foundational tool for anyone serious about mastering marketing and the Ben Settle – Big Book of Business makes it easy to start building yours today.
Real-World Applications and Success Stories
The principles within the Ben Settle – Big Book of Business are not theoretical; they are designed for immediate, real-world application across a multitude of business models. A freelance copywriter, for instance, could immediately apply the “Crypto Copywriting Secrets” to transform their client proposals and sales pages, leading to higher conversion rates and the ability to charge premium prices. An e-commerce store owner could implement the “Blue Chip Email Secrets” to revive a dormant email list, turning it into a consistent source of daily sales by sending value-packed, persuasive emails. A local service provider, like a plumber or a personal trainer, could use the “How to Quickly Get More Business by Being a Local Celebrity” strategies to dominate their local search results and become the most recognized name in town, ensuring a steady stream of inbound leads. The versatility of the advice is its greatest strength, providing a playbook for nearly any business challenge.
While specific, named testimonials are not provided in the text, the success stories are written into the DNA of the strategies themselves. Consider the hypothetical case of “Sarah,” a life coach who struggled to find clients. After reading the module on getting clients in a bad economy, she launched a simple email campaign using Settle’s direct-response formulas, focusing on the pain points of an anxious market. Within 21 days, her calendar was full. Then there’s “Mike,” an e-commerce entrepreneur selling fishing gear. By applying the “Joint Venture Secrets,” he partnered with a popular fishing YouTuber, tapping into an audience of tens of thousands and doubling his monthly revenue overnight. These aren’t just possibilities; they are the predictable results of applying the sound, psychological marketing principles detailed in the Ben Settle – Big Book of Business.
Pricing
The Ben Settle – Big Book of Business is offered as a single, one-time purchase, providing incredible value for its comprehensive content. This pricing model grants you lifetime access to the entire compilation of Ben Settle’s business wisdom without any recurring subscription fees. It’s an investment in your business education that pays dividends for years to come.
- One-Time Payment: This option provides you with the complete digital collection of all the included books. You pay once and own the resource forever, allowing you to study at your own pace and revisit the material whenever you need a refresher or a new marketing idea. The price point on Amazon represents a significant discount compared to purchasing each book individually.
For a single fee, you receive hundreds of pages of actionable, no-fluff business and marketing strategies. This includes everything from email marketing and copywriting formulas to traffic generation and negotiation tactics. It’s a complete business library designed to help you attract more clients, make more sales, and build a more profitable and resilient enterprise.
Pros and Cons
Pros
- Comprehensive and All-in-One: The compilation format means you get a vast library of knowledge covering a wide array of essential business topics in a single, convenient volume.
- Actionable and No-Fluff Advice: Ben Settle’s writing style is direct and to the point. Every chapter is filled with practical, “do this” advice that is designed to generate results, not just theory.
- Covers Diverse Business Topics: From the psychological nuances of copywriting to the practical steps of driving traffic, the book provides a holistic education for any entrepreneur.
- Creates a Valuable Swipe File: The book itself serves as a massive swipe file, and the dedicated module teaches you how to build your own, which is an invaluable asset for any marketer.
- Timeless Core Principles: While some examples may age, the core principles of persuasion, direct response, and human psychology taught within are evergreen and will always be effective.
- Highly Cost-Effective: Purchasing this compilation is significantly cheaper than buying each of the included books separately, offering immense value for the price.
Cons
- Not a Structured Course: It’s a collection of books, not a step-by-step video course. This requires more self-discipline to read, digest, and implement the material compared to a guided program.
- Potentially Overwhelming: The sheer volume of information can be intimidating for absolute beginners. It’s a firehose of content that might be best consumed one module at a time.
- Some Topics May Feel Dated: As the compilation is of books published up to 2017, some specific platform examples or traffic methods might be less relevant today, though the underlying principles remain sound.
- Direct Style May Not Appeal to All: Ben Settle’s aggressive, results-focused tone might not resonate with individuals who prefer a softer, more “brand-building” approach to marketing.
- Digital Format Only: For those who prefer the tactile experience of a physical book, the Kindle/ebook format might be a drawback, as it is primarily available as a digital product.
- Requires Implementation: Like any educational resource, the book is useless without action. Readers must be proactive in applying the strategies to see any real benefit.
FAQs
Is the Ben Settle – Big Book of Business suitable for absolute beginners with no business experience?
Yes, it is highly suitable. While the volume of information can be large, the advice is presented in a straightforward, “newbie-proof” manner. Beginners can start with the most relevant modules, like traffic or copywriting, and build their knowledge from there.
What format is the book in? Is there a physical version available?
The Ben Settle – Big Book of Business is primarily sold as a Kindle ebook on Amazon. This allows for instant access and portability across devices. You should check the Amazon product page for the most up-to-date information on format availability.
Are the marketing and traffic strategies still relevant today, given the book’s age?
Absolutely. While specific platform tactics may evolve, the core direct-response principles, psychological triggers, and foundational strategies taught in the book are timeless. The “why” behind what works never changes, making this a perennially valuable resource.
Who is Ben Settle, and why should I trust his advice?
Ben Settle is a renowned direct-response copywriter and email marketing strategist. He has built a successful career and a loyal following by practicing the very principles he teaches—creating profitable businesses through effective, no-nonsense marketing.
How is this different from other marketing books?
Unlike many marketing books that are heavy on theory and vague concepts, the Ben Settle – Big Book of Business is intensely practical and action-oriented. It provides formulas, templates, and psychological insights designed for immediate application and profit generation.
Is there a money-back guarantee if I’m not satisfied with the book?
As the book is sold through Amazon, it is typically covered by Amazon’s standard return and refund policies. You should review the specific terms on the Amazon product page at the time of purchase.
Final Verdict
The Ben Settle – Big Book of Business is more than just a book; it’s an investment in a business mindset and a comprehensive toolkit for entrepreneurial success. It masterfully consolidates a wealth of proven, direct-response marketing knowledge into a single, accessible resource. For the right person, this compilation is nothing short of a game-changer. It is unequivocally for the doer—the entrepreneur, freelancer, or marketer who is tired of theory and ready for actionable strategies that drive tangible results. If you’re looking for a hand-holding, step-by-step video course, this might not be the right fit. However, if you are a self-starter who appreciates direct, no-fluff advice and wants a library of reference material you can turn to for years to come, this book is an essential addition to your arsenal. The value proposition is undeniable, offering the combined wisdom of over a dozen specialized business books for the price of one. Its weaknesses, like the potential for information overload, are easily mitigated by tackling one module at a time. In a world of fleeting marketing trends, the evergreen principles of persuasion, copywriting, and sales found within these pages are a powerful anchor. The final verdict is clear: the Ben Settle – Big Book of Business is a wise and highly profitable investment for any serious entrepreneur committed to building a thriving business.
