Marisa Murgatroyd – Experience Product Masterclass

Introduction

In the sprawling digital marketplace, creating an online course has become a rite of passage for experts, coaches, and entrepreneurs. Yet, the stark reality is that the vast majority of these digital products fail to generate significant income, leaving their creators disheartened and out of pocket. The problem isn’t a lack of valuable information; it’s a lack of engagement and a flawed approach to product design. This is where the Marisa Murgatroyd – Experience Product Masterclass fundamentally changes the game. This isn’t just another course on how to upload videos to a platform; it’s a deep dive into a revolutionary methodology that transforms passive content into an immersive, results-driven experience. Marisa Murgatroyd, the founder of Live Your Message, has engineered a system designed to drastically increase course completion rates and, more importantly, sales. The Marisa Murgatroyd – Experience Product Masterclass guides you step-by-step to create, market, and launch a profitable digital product in as little as 10 weeks, even if you’re starting from scratch with no audience. This review will unpack every layer of this acclaimed program to see if it truly lives up to the hype and can be the catalyst for your online business success.

Course Description

The Marisa Murgatroyd – Experience Product Masterclass is a comprehensive 10-week intensive training program that combines strategic instruction with live, hands-on support. The core philosophy is simple yet profound: people don’t buy information, they buy transformations. The program moves beyond the traditional “info-dump” model of online education and teaches you how to craft an “Experience Product” that guides students towards a tangible result, keeping them motivated, engaged, and far more likely to succeed. The structure is a blend of self-paced learning modules, live group coaching calls with Marisa herself, and implementation sessions with her expert team. This hybrid approach ensures you not only learn the theory but also get personalized feedback and accountability to take consistent action. The curriculum is meticulously designed to take you from a initial idea to a fully launched and profitable product, covering everything from niche selection and offer creation to advanced marketing techniques and delivery. It’s a complete A-to-Z system for building a scalable, lucrative online business around your expertise.

p>What sets the Marisa Murgatroyd – Experience Product Masterclass apart is its unparalleled level of support. You’re not left to navigate the complexities of product creation alone. Participants gain access to a dedicated Experience Product Success Coach for unlimited email support and milestone reviews, ensuring you stay on track. Furthermore, the vibrant private Facebook community provides a space for networking, collaboration, and peer support, fostering an environment of collective success. The program is also stacked with an incredible array of bonuses, including tech tools, done-for-you content, and tickets to live events, making the value proposition almost impossible to ignore. This is not just a course; it’s a full-fledged business incubator designed to turn your knowledge into a profitable, impact-driven asset.

Ideal Student

• Experts and Coaches with a Message: If you are a consultant, coach, author, speaker, or professional with specialized knowledge but struggle to package it into a sellable online format, this masterclass provides the exact blueprint to monetize your expertise effectively.
• Aspiring Entrepreneurs: Individuals looking to start an online business from scratch will find the Marisa Murgatroyd – Experience Product Masterclass an ideal starting point. It guides you through finding a profitable niche and creating your first offer, eliminating the guesswork and common pitfalls of launching a new venture.
• Course Creators with Low Sales: If you’ve already created an online course or digital product but are disappointed with low enrollment, poor completion rates, and lackluster sales, this program will teach you how to re-engineer your offer and marketing using the Experience Product model to breathe new life into your business.
• Service Providers Seeking Scalability: Freelancers, therapists, trainers, or other service providers who are tired of trading time for money will learn how to create a group program or course that serves more clients simultaneously, providing a path to greater income and freedom without working more hours.
• Anyone Seeking a Proven System: If you’re overwhelmed by the myriad of online business advice and want a single, proven, step-by-step system that has produced thousands of successful graduates, the Marisa Murgatroyd – Experience Product Masterclass offers that clarity and a reliable path to follow.

Learning Outcomes

• Design a High-Converting Experience Product: Master the art of creating a digital product that guarantees results and keeps students engaged, moving beyond simple information delivery to craft a transformative journey.
• Develop a Profitable Offer and Niche: Learn how to identify a highly profitable niche and position your offer so perfectly that your ideal customers feel it was made specifically for them, eliminating competition and justifying premium pricing.
• Execute a Successful Product Launch: Gain a complete understanding of the marketing essentials needed to launch your product, including crafting compelling messaging, building buzz, and driving sales even with a small or non-existent email list.
• Implement Advanced Engagement Strategies: Discover the psychological triggers and gamification techniques that dramatically increase student participation and course completion rates, leading to better testimonials and lower refund rates.
• Build a Sustainable Online Business: Walk away with not just a single product, but a foundational understanding of how to create a ecosystem of products, build a loyal community, and scale your impact and income for years to come.

Course Modules

The Marisa Murgatroyd – Experience Product Masterclass is structured into a series of in-depth modules, each building upon the last to guide you from concept to a thriving, launched product. Each module includes video training, downloadable worksheets, and actionable assignments to ensure you implement what you learn. Here is a detailed breakdown of the curriculum:

Module 1: Your Lightbulb Moment

This foundational module is all about finding your million-dollar idea and validating it before you invest significant time and resources. Marisa guides you through a process of self-discovery to pinpoint your unique zone of genius—the intersection of what you’re great at, what you love to do, and what the market desperately wants. You’ll learn how to move past the “analysis paralysis” of choosing a topic and instead identify a core problem you are uniquely positioned to solve. The goal is to find an idea that not only excites you but also has a built-in hungry market. Key lessons include:

• Discovering your unique value proposition.
• Techniques for market research and validation.
• How to choose a topic that guarantees both impact and income.

By the end of this module, you will have a crystal-clear, validated idea for your Experience Product, setting a strong foundation for everything that follows in the Marisa Murgatroyd – Experience Product Masterclass.

Module 2: Nailing Your Offer

With your idea in hand, this module dives into the critical components of crafting an irresistible offer. It’s not just about what you teach, but how you package, price, and position it. Marisa demystifies the science of high-ticket offers, showing you how to stack value so your price feels like a bargain. You’ll learn how to create a compelling promise that outlines the exact transformation your student will achieve. This module covers everything from structuring your curriculum for maximum results to naming your product in a way that captures attention and communicates value instantly. You’ll also explore pricing strategies, helping you move past the fear of charging what you’re worth. Key takeaways include:

• Structuring your curriculum for a clear result.
• Crafting a compelling promise and outcome.
• Pricing your product for profitability and perceived value.

You will emerge from this module with a fully designed offer that is primed for market success.

Module 3: Crafting the Perfect Experience

This is where the “Experience Product” methodology truly comes to life. In this module, you’ll learn the secrets to designing a learning journey that is engaging, interactive, and impossible for students to quit. Marisa introduces the concept of “gamification” and other psychological engagement techniques that turn passive learning into an active adventure. You’ll discover how to structure your content delivery, incorporate community elements, and use milestones, rewards, and feedback loops to keep motivation high. This is the antidote to the 3% completion rates plaguing most online courses. You will learn how to build in “wins” for your students every step of the way, building their confidence and ensuring they achieve the promised transformation. Core components of this module are:

• Implementing gamification and engagement triggers.
• Designing a curriculum that builds momentum.
• Creating a supportive and interactive community.

By the end, you’ll have a detailed blueprint for an experience that delivers real results and raving fans.

Module 4: Experience Marketing Essentials

A brilliant product is useless without a brilliant marketing plan. Module 4 demystifies the process of selling your Experience Product, even if you have no audience, no technical skills, and no ad budget. Marisa breaks down her proven launch strategies, focusing on authentic, non-salesy methods that build trust and desire. You’ll learn how to craft a compelling message that resonates with your ideal customers and how to leverage simple, low-cost strategies to get your offer in front of the right people. This module covers everything from creating a simple launch page to writing emails that convert, all designed to create a waiting list of eager buyers before you even open the cart. You’ll learn the essential marketing pillars for a successful launch without the overwhelm. Key lessons include:

• Crafting your core marketing message.
• Building a launch list from scratch.
• Writing sales copy that connects and converts.

This module empowers you to become a confident and effective marketer of your own expertise.

Module 5: Deliver the Wow

The launch is just the beginning. This final core module focuses on what happens after the sale—how to deliver an exceptional experience that creates raving fans and a steady stream of testimonials. You’ll learn the best practices for onboarding your students, managing your community, and providing support that makes people feel seen and valued. Marisa shares her strategies for running a smooth and seamless program, from handling technical issues to facilitating live Q&A sessions. The goal is to over-deliver on your promise, creating such a positive experience that your students become your best marketers. This module also covers how to gather powerful testimonials and case studies that will fuel your next launch. You will master:

• Onboarding and setting student expectations for success.
• Managing a dynamic and engaged community.
• Gathering powerful social proof and testimonials.

After this module, you’ll be fully equipped to not only sell your product but also deliver it in a way that builds your reputation and long-term business.

Module 6: Scaling Your Impact

After your first successful launch, the next logical step is to scale. This module moves beyond the initial launch and teaches you how to create evergreen sales funnels that work for you 24/7. You’ll learn how to automate your marketing and enrollment processes so you can generate sales without being tied to your computer. The Marisa Murgatroyd – Experience Product Masterclass covers strategies for creating automated webinar funnels, email sequences, and advertising campaigns that consistently bring in new students. This is about creating a machine that fuels your business growth, allowing you to focus on what you do best—teaching and serving your students. This module is crucial for anyone looking to build a truly passive income stream.

• Building an automated evergreen funnel.
• Leveraging paid advertising for scalable growth.
• Creating systems for consistent lead generation.

You’ll learn how to transition from live launches to a sustainable, automated revenue model.

Module 7: Advanced Engagement & Community

Building on Module 3, this module takes a deeper dive into the art of community building and long-term student engagement. A thriving community is the lifeblood of a successful online business, leading to higher retention, more referrals, and a lower likelihood of refunds. You’ll learn advanced strategies for fostering connection, encouraging peer-to-peer support, and facilitating meaningful discussions. This module explores how to use technology and human psychology to create a “sticky” environment where students love to belong. It also covers how to turn your student community into a valuable asset for market research and future product ideas. This is about creating a tribe, not just a customer list.

• Facilitating deep connections within your community.
• Using gamification for long-term motivation.
• Leveraging your community for business intelligence.

By mastering these techniques, you’ll create a loyal following that will support you for years to come.

Module 8: The Profit Multiplier

Once you have a successful front-end product, the real wealth is built on the back-end. This module teaches you how to construct a profitable value ladder. You’ll learn the art and science of creating upsells, downsells, and cross-sells that dramatically increase the lifetime value of each customer. The Marisa Murgatroyd – Experience Product Masterclass will show you how to design a logical progression of offers that take your students on a journey from a lower-priced entry product to your premium, high-ticket coaching or mastermind programs. This module is about maximizing the revenue potential from every single person who enters your world. You’ll learn how to create these additional offers in a way that feels helpful and natural, not pushy or salesy.

• Mapping out your entire product ecosystem.
• Designing irresistible upsell and downsell offers.
• Increasing customer lifetime value ethically.

This is the key to turning a successful product into a multi-six or seven-figure business.

Module 9: Tech & Tools Mastery

Technology can be a major roadblock for many aspiring entrepreneurs. This module is designed to give you complete confidence and competence with the essential tech tools needed to run your online business. While the bonuses provide access to specific platforms, this module teaches you the principles behind them. You’ll get step-by-step guidance on setting up your website, landing pages, email marketing system, and course hosting platform. The focus is on simplicity and effectiveness, showing you only what you need to know to get the job done without getting bogged down in technical jargon. This module demystifies tech, empowering you to be in full control of your online infrastructure.

• Setting up a high-converting website and sales pages.
• Integrating email marketing and payment processors.
• Uploading and organizing your course content.

You’ll finish this module with a fully functional tech stack ready to support your business.

Module 10: Next Level Vision

The final module of the Marisa Murgatroyd – Experience Product Masterclass is about the future. It’s about looking beyond your first product and envisioning the empire you can build. This module helps you integrate your Experience Product into a larger business vision. You’ll explore how to leverage your success to speak on stages, host live events, write a book, or create a certification program. It ties back to the bonus ticket for Message to Money LIVE, preparing you to think bigger about your impact and your brand. This module is about cementing your authority and creating a legacy. It helps you see how your first successful product is just the first step on a much larger and more exciting journey.

• Defining your long-term business vision.
• Leveraging your success for greater authority.
• Planning the next phase of your business growth.

You’ll leave the program not just with a product, but with a clear roadmap for your future.

Real-World Applications and Success Stories

The principles taught in the Marisa Murgatroyd – Experience Product Masterclass are not just theoretical; they have been applied across countless niches to generate real-world results. A health coach, for instance, can use the methodology to transform her one-on-one advice into a group weight-loss program. Instead of just giving meal plans (information), she creates an experience with weekly challenges, a supportive community forum, and live Q&A sessions to keep participants accountable and engaged. This leads to better client results and more powerful testimonials, allowing her to help more people at a lower price point. Similarly, a yoga instructor can create a “30-Day Yoga Transformation” experience product that includes daily video guidance, meditation tracks, and a private group for sharing progress, far surpassing the value of a simple pre-recorded video class.

The success stories from the Marisa Murgatroyd – Experience Product Masterclass are a testament to its power. Consider the story of Sarah, a graphic designer who was stuck trading hours for money. She used the program to create an Experience Product teaching small business owners how to create their own simple branding. By focusing on the outcome—a professional brand in 30 days—she was able to launch to a small list and make over $10,000 in her first launch. Then there’s Mike, a corporate trainer who packaged his leadership workshops into an online Experience Product. Using the launch strategies from the masterclass, he generated over $50,000 in sales, allowing him to leave his corporate job and focus on his business full-time. These stories illustrate that with a proven system, it’s possible to create a lucrative and impactful online business, regardless of your starting point.

Pricing

Investing in your education is one of the most critical decisions you’ll make as an entrepreneur. The Marisa Murgatroyd – Experience Product Masterclass is positioned as a premium, high-value program, and its pricing reflects the comprehensive nature of the training, the live support, and the extensive bonus package included.

• One-Time Payment: The program is typically offered for a one-time payment, which grants you lifetime access to all core training modules, coaching calls, community, and bonuses. Based on historical data, the investment is in the range of $1,997, though payment plans are often available to make it more accessible. The exact price should be verified on the official sales page.

When you consider the value—over $10,000 worth of bonuses, personalized coaching, and a system that has the potential to generate a six-figure income—the investment is positioned as a no-brainer for serious entrepreneurs. It’s not an expense; it’s a foundational investment in the infrastructure of your online business.

Pros and Cons

Pros

• Proven Methodology: The Experience Product model is a unique and tested system that directly addresses the low completion and sales rates common in the online course industry.
• Unparalleled Support: The combination of live coaching calls with Marisa, implementation sessions, and a dedicated success coach provides a level of support rarely seen in online programs.
• Comprehensive Curriculum: The Marisa Murgatroyd – Experience Product Masterclass covers everything from idea generation to scaling, making it a complete A-to-Z blueprint for building an online business.
• Massive Bonus Value: The included bonuses, such as tech licenses, done-for-you content, and event tickets, add immense value and help students overcome common roadblocks.
• Focus on Results: The entire program is geared towards helping students achieve a tangible result—a profitable product launch—which provides a clear return on investment.
• Vibrant Community: The private Facebook group is an active and valuable resource for networking, getting feedback, and staying motivated throughout the journey.

Cons

• Significant Investment: The price point is high, which may be a barrier for aspiring entrepreneurs who are just starting out and have limited capital.
• Time-Intensive: This is not a “get rich quick” scheme. It requires a significant commitment of time and energy to go through the materials and implement the strategies over the 10 weeks.
• Potential for Overwhelm: The sheer volume of information, modules, and bonuses can be overwhelming for total beginners who are not used to processing large amounts of content.
• Not for Every Topic: The “experience” model, while powerful, may not be the perfect fit for every single type of digital product, particularly those that are purely informational or reference-based.
• Dated Information: Some of the core training or bonus materials may reference older technologies or platforms, requiring students to adapt the principles to current tools.
• Requires Self-Discipline: Despite the support, success ultimately depends on the student’s ability to take consistent action and push through challenges, which not everyone is prepared to do.

FAQs

What exactly is an “Experience Product”?
An Experience Product is a digital course or program designed to deliver a specific result or transformation in an engaging, interactive, and gamified way. It focuses on student participation and achievement rather than just passive information consumption, leading to much higher completion and success rates.

How is the Marisa Murgatroyd – Experience Product Masterclass different from other course creation programs?
While other programs may teach you how to film videos and upload them, this masterclass focuses on the psychology of engagement and the business strategy of launching. It combines product design, marketing, and mindset with extensive live coaching, creating a holistic system rather than just a technical guide.

Do I need a large email list or social media following to succeed?
No. A core part of the program’s marketing training is dedicated to strategies for launching successfully even with a small or non-existent audience. Marisa provides methods for building buzz and finding your first students from scratch.

What if I’m not good with technology?
The program is designed with non-tech-savvy individuals in mind. It includes step-by-step training on essential tools and even provides bonuses like website builders and course platforms. The support from coaches and the community is also there to help you with any technical questions.

Is the coaching really with Marisa Murgatroyd herself?
Yes. A key component of the program is the series of live group laser coaching calls where you can ask questions directly to Marisa. You also get support from a dedicated Experience Product Success Coach and implementation experts.

Is there a money-back guarantee?
The specific guarantee policy can vary depending on the current promotion. It is crucial to read the terms and conditions on the official sales page of the Marisa Murgatroyd – Experience Product Masterclass to understand the exact refund policy before enrolling.

Final Verdict

The Marisa Murgatroyd – Experience Product Masterclass is, without a doubt, one of the most comprehensive and well-supported online business training programs available on the market today. It’s not just a course; it’s a complete business incubator that provides the strategy, tools, and support necessary to create a profitable online enterprise. Its greatest strength lies in the “Experience Product” methodology itself—a brilliant and effective antidote to the low-engagement plague that affects so many digital courses. The focus on creating transformation, combined with the extensive live coaching and a community of like-minded entrepreneurs, creates an environment where success is not just possible, but probable. The sheer volume of high-value bonuses alone makes the investment compelling, providing solutions to almost every conceivable roadblock a new course creator might face.

However, this program is not for everyone. The significant financial and time investment means it’s best suited for serious entrepreneurs who are ready to commit fully to building their business. Those looking for a magic bullet or a passive income stream with zero effort will be disappointed. For the committed individual, though, the Marisa Murgatroyd – Experience Product Masterclass offers a clear, proven, and potentially life-changing path. If you have expertise you’re passionate about and you’re tired of seeing it go unrecognized and uncompensated, this masterclass provides the exact roadmap to turn your knowledge into an impactful and lucrative asset. It is a top-tier recommendation for anyone ready to build a real, sustainable online business.

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