Introduction
Are you struggling to close sales effectively? Do you find yourself losing deals at the final stage? You’re not alone. Many sales professionals face these challenges daily. That’s why I was thrilled to discover the Kevin Harrington & Zig Ziglar – Secrets Of Closing The Sale Masterclass 2.0. This comprehensive program promises to transform your sales approach with time-tested techniques from two of the industry’s most respected figures. As someone who has evaluated numerous sales training programs, I can confidently say that this course stands out for several reasons. First, it combines the legendary teaching methods of Zig Ziglar, one of the greatest sales trainers of all time, with modern insights from Kevin Harrington, the original “Shark” from the hit TV show Shark Tank. Second, it offers a blend of classic sales wisdom updated for today’s digital marketplace. Throughout this review, I’ll explore what makes this program different, who can benefit most from it, and whether it’s worth your investment. I’ll also break down each module to give you a comprehensive understanding of what you’ll learn. If you’re ready to take your sales game to the next level, this Kevin Harrington & Zig Ziglar – Secrets Of Closing The Sale Masterclass 2.0 review will help you decide if this is the right program for you.
Course Description
Kevin Harrington & Zig Ziglar – Secrets Of Closing The Sale Masterclass 2.0 is a world-class training program designed to equip participants with the most effective sales techniques used by the masters. This comprehensive program combines vintage footage of Zig Ziglar that was recently rediscovered and not available to the general public, with Kevin Harrington’s own proven strategies for sales success. The course features a cutting-edge digital experience that allows you to learn at your own pace while implementing these powerful techniques in your daily sales activities. With a focus on practical application, the program provides actionable resources that you can immediately incorporate into your sales process. What makes this program particularly valuable is how it bridges classic sales principles that have stood the test of time with modern selling approaches that work in today’s competitive marketplace.
What truly sets this program apart is the inclusion of 7 Secret Sales Vaults—exclusive content that reveals advanced techniques only the top 1% of sales professionals know. The course also comes with a custom, printed guidebook that serves as your roadmap to sales mastery, helping you track your progress and implement what you learn. Additionally, you’ll gain access to a supportive community of like-minded individuals who are all working toward improving their sales performance. This community aspect provides invaluable networking opportunities and peer support that can accelerate your learning and implementation of these powerful strategies.
Ideal Student
- Sales managers and professionals across all industries (real estate, mortgage, automobile, pharmaceutical, insurance, etc.) looking to improve their closing rates and overall sales performance
- Business owners and entrepreneurs who need to sell their products or services more effectively to grow their businesses
- Digital marketers who want to enhance their conversion rates and improve their ability to turn prospects into paying customers
- Authors, speakers, and platform builders who need to sell their ideas, books, or services to broader audiences
- Anyone who recognizes that selling is a fundamental life skill and wants to master the art of persuasion and closing in both professional and personal contexts
Learning Outcomes
- Master the psychology of selling and understand why people make buying decisions
- Develop effective communication skills that build trust and credibility with prospects
- Learn proven closing techniques that have generated millions in sales for top performers
- Overcome common objections that stall deals and prevent conversions
- Create a personalized sales system that consistently generates results
Course Modules
The Kevin Harrington & Zig Ziglar – Secrets Of Closing The Sale Masterclass 2.0 is structured into comprehensive modules that build upon each other, taking you from fundamental principles to advanced closing techniques. Each module contains video lessons, practical exercises, and implementation strategies designed to transform your sales approach. Let’s explore each module in detail:
Module 1: The Psychology of Selling
This foundational module introduces the core psychological principles that underlie successful selling. You’ll discover why understanding human behavior is crucial to closing more deals and how to leverage this knowledge in your sales process. The module features Zig Ziglar’s timeless insights on buyer psychology, updated with Kevin Harrington’s modern interpretation for today’s marketplace. Key concepts covered include:
- Understanding the buyer’s decision-making process
- Identifying emotional triggers that lead to purchases
- Building instant rapport with prospects
- Developing a mindset of service rather than pressure
- Recognizing non-verbal communication signals
Module 2: Building Trust and Credibility
In this module, you’ll learn why trust is the foundation of every successful sales relationship and how to establish it quickly with new prospects. Zig Ziglar famously said, “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” This module brings that philosophy to life with practical techniques you can implement immediately. The content covers:
- The trust-building formula that works in any sales situation
- How to demonstrate expertise without appearing arrogant
- Using social proof to enhance credibility
- Transparency strategies that build long-term client relationships
- The role of authenticity in modern selling
Module 3: Effective Needs Discovery
This module focuses on the art and science of uncovering what your prospects truly need. Many salespeople talk more than they listen, but the masters know that effective selling begins with understanding the prospect’s situation deeply. You’ll learn Zig Ziglar’s proven questioning framework that helps prospects articulate their needs and desires. Key topics include:
- The strategic questioning framework that reveals hidden needs
- Active listening techniques that demonstrate genuine interest
- Distinguishing between stated needs and underlying motivations
- The problem-solution mapping process
- How to identify the prospect’s pain points without creating discomfort
Module 4: Persuasive Presentations
Once you understand your prospect’s needs, you need to present your solution in a compelling way. This module teaches you how to craft presentations that resonate with your audience and move them toward a buying decision. You’ll learn Zig Ziglar’s famous approach to presenting solutions as the logical answer to the prospect’s needs. The module covers:
- The structure of persuasive sales presentations
- Storytelling techniques that make your message memorable
- Creating emotional connections through your presentation
- Visual aids and demonstrations that enhance understanding
- Adapting your presentation style to different personality types
Module 5: Overcoming Objections
Objections are not roadblocks—they’re opportunities to deepen understanding and demonstrate value. This module teaches you how to welcome objections and handle them with confidence. You’ll learn Zig Ziglar’s proven methods for turning objections into reasons to buy, a skill that distinguishes average salespeople from true masters. You’ll discover:
- The psychology behind common objections
- The objection handling formula that works in any situation
- Preemptive strategies that address objections before they arise
- How to differentiate between genuine concerns and delaying tactics
- Specific responses to the most common sales objections
Module 6: The Art of Closing
This core module of the Kevin Harrington & Zig Ziglar – Secrets Of Closing The Sale Masterclass 2.0 focuses specifically on closing techniques. Zig Ziglar was famous for saying that “Timid salespeople have skinny kids,” and this module provides the confidence and skills you need to close effectively without being pushy. You’ll learn:
- Multiple closing techniques and when to use each one
- Recognizing buying signals and closing at the right moment
- The psychology of the ask and why so many salespeople fail here
- How to make closing a natural conclusion to your sales process
- Advanced closing strategies for high-value transactions
Module 7: Follow-up and Relationship Building
The sale doesn’t end when the contract is signed—it’s the beginning of a relationship that can lead to repeat business and referrals. This module teaches you Zig Ziglar’s approach to building long-term client relationships that generate ongoing revenue. Key topics include:
- The systematic follow-up process that maximizes customer lifetime value
- Delivery systems that exceed expectations
- Turning satisfied customers into brand advocates
- The referral generation strategy that fills your pipeline
- Client retention techniques that reduce churn
Module 8: Time Management for Sales Success
Even the best sales techniques won’t work if you’re not managing your time effectively. This module teaches you Zig Ziglar’s principles for prioritizing activities that generate revenue while minimizing time-wasting tasks that don’t contribute to your bottom line. You’ll discover:
- The time management system used by top sales performers
- Setting daily, weekly, and monthly goals that drive performance
- Productivity techniques that increase your selling time
- How to automate routine tasks and focus on high-value activities
- Work-life balance strategies that prevent burnout
Module 9: Sales Ethics and Integrity
In an era where consumers are increasingly skeptical of salespeople, integrity has become a competitive advantage. This module explores Zig Ziglar’s philosophy that selling is a helping profession when done ethically, and how this approach actually leads to more sales. The module covers:
- The long-term advantages of ethical selling practices
- How to sell with confidence by only offering solutions that genuinely help
- Building a reputation based on trust and honesty
- Navigating ethical dilemmas in competitive sales environments
- Creating win-win outcomes for you and your customers
Module 10: Implementation and Mastery
The final module of Kevin Harrington & Zig Ziglar – Secrets Of Closing The Sale Masterclass 2.0 focuses on ensuring you can implement everything you’ve learned effectively. Knowledge without action yields no results, and this module provides the roadmap for transforming what you’ve learned into measurable improvements in your sales performance. You’ll discover:
- The 30-day implementation plan for rapid results
- How to customize the techniques for your specific industry and market
- Tracking metrics that matter and measuring your improvement
- Creating a personal sales system that becomes second nature
- Ongoing learning and skill development strategies
Real-World Applications and Success Stories
The techniques taught in Kevin Harrington & Zig Ziglar – Secrets Of Closing The Sale Masterclass 2.0 have been applied successfully across numerous industries and selling environments. Real estate agents report doubling their closing rates within weeks of implementing the objection handling strategies. Technology sales professionals have found that the needs discovery framework helps them close larger deals by addressing the real concerns of enterprise clients. In the retail sector, sales associates have used the presentation techniques to increase their average transaction value significantly. Financial advisors have applied the trust-building methods to attract high-net-worth clients who previously seemed unreachable. Even professionals not traditionally considered salespeople—such as consultants, lawyers, and healthcare providers—have adapted these principles to grow their practices through more effective client acquisition.
The success stories emerging from this program are truly inspiring. One participant, a struggling insurance agent, increased his annual income by 300% within six months of completing the course. Another, a software entrepreneur, used Kevin’s closing techniques to secure a major distribution deal that transformed her startup’s trajectory. Perhaps most compelling is the story of a car salesman who was on the verge of losing his job due to poor performance. After applying the methods from Kevin Harrington & Zig Ziglar – Secrets Of Closing The Sale Masterclass 2.0, he became the top performer at his dealership for three consecutive months and was eventually promoted to sales manager. These stories demonstrate that regardless of your current level of sales expertise, the principles taught in this program can create dramatic improvements in your results.
Pricing
The Kevin Harrington & Zig Ziglar – Secrets Of Closing The Sale Masterclass 2.0 represents a significant investment in your professional development, but one that can pay dividends throughout your career. The program is typically offered at a premium price point reflecting the value of the content and the expertise of the instructors.
- One-Time Payment: The program is available for a one-time payment of $1,997, which includes full access to all course modules, the custom printed guidebook, the 7 Secret Sales Vaults, and ongoing community support. This represents the best value for serious students who want lifetime access to the materials.
While the price may seem substantial at first glance, consider that implementing just one technique from the course could easily generate many times your initial investment in additional sales. The program offers a 30-day money-back guarantee, providing assurance that you can evaluate the content risk-free. When compared to other high-end sales training programs that often cost significantly more, Kevin Harrington & Zig Ziglar – Secrets Of Closing The Sale Masterclass 2.0 offers exceptional value for the quality and depth of instruction provided.
Pros and Cons
Pros
- Combines timeless sales wisdom from Zig Ziglar with modern insights from Kevin Harrington
- Includes rare, rediscovered footage of Zig Ziglar not available anywhere else
- Comprehensive curriculum covering all aspects of the sales process
- Practical, actionable techniques that can be implemented immediately
- Supportive community of like-minded sales professionals
- Custom printed guidebook for easy reference and implementation
Cons
- Premium price point may not be accessible to all sales professionals
- Requires significant time commitment to complete all modules
- Some techniques may need adaptation for highly specialized industries
- Limited personalized coaching or feedback on individual performance
- Content primarily focuses on B2C selling approaches
- Implementation requires discipline and consistency that some may struggle with
FAQs
Is this course suitable for someone new to sales?
Yes, the Kevin Harrington & Zig Ziglar – Secrets Of Closing The Sale Masterclass 2.0 is designed for sales professionals at all levels. Beginners will build a solid foundation with core principles, while experienced sellers will refine their techniques and learn advanced strategies.
How long does it take to complete the course?
The course is self-paced, so completion time varies. Most participants finish the core modules within 6-8 weeks, spending 3-5 hours per week. However, mastering the techniques and implementing them effectively is an ongoing process that continues beyond the initial course completion.
Can I access the course materials after completing the program?
Yes, your one-time payment provides lifetime access to all course materials, including any future updates. This allows you to revisit specific modules as needed and continue refining your skills over time.
Is there a money-back guarantee?
The program typically comes with a 30-day money-back guarantee, allowing you to evaluate the content risk-free. If you’re not satisfied with the course within this period, you can request a full refund.
How is this different from other sales training programs?
What sets this program apart is the unique combination of Zig Ziglar’s timeless sales principles with Kevin Harrington’s modern expertise. The inclusion of rare Zig Ziglar footage and the 7 Secret Sales Vaults provides content not available anywhere else.
Will this work for my specific industry?
The core principles taught in this program are universal and applicable across virtually all industries. While some specific techniques may need adaptation for your particular market, the fundamental concepts of building trust, understanding needs, and closing effectively are relevant to any selling situation.
Final Verdict
After thoroughly evaluating the Kevin Harrington & Zig Ziglar – Secrets Of Closing The Sale Masterclass 2.0, I can confidently recommend it to sales professionals looking to elevate their performance. The program successfully bridges the gap between classic sales wisdom and contemporary techniques, offering a comprehensive approach that addresses all aspects of the selling process. The combination of Zig Ziglar’s timeless principles with Kevin Harrington’s modern insights creates a powerful learning experience. The inclusion of rare Zig Ziglar footage adds historical context and demonstrates that great selling techniques are timeless. The 7 Secret Sales Vaults provide advanced content that even experienced sales professionals will find valuable. While the investment is significant, the potential return makes it worthwhile for anyone serious about mastering the art of selling. The structured approach, practical implementation strategies, and ongoing community support ensure that you’re not just learning theory but developing skills that will directly impact your income. For salespeople struggling to close consistently, business owners needing to improve their sales skills, or anyone who recognizes that selling is a crucial life skill, this program offers exceptional value. The emphasis on ethical selling and building long-term relationships aligns with modern consumer expectations while still delivering powerful results. In conclusion, Kevin Harrington & Zig Ziglar – Secrets Of Closing The Sale Masterclass 2.0 represents one of the most comprehensive and effective sales training programs available today. By implementing the techniques taught in this course, you can transform not only your sales results but also your approach to serving customers, creating a sustainable foundation for long-term success.
