Introduction
If you have been in the entrepreneurial space for any amount of time, you know that ideas are cheap, but execution is everything. I have reviewed dozens of courses that promise the moon but deliver little more than theoretical fluff. However, every once in a while, a program comes along that fundamentally shifts how you approach business and life. Mike Dillard – Mentoring 2017 is one of those rare programs. Having analyzed the curriculum in depth, I can tell you this isn’t just about marketing tactics; it is a holistic blueprint for total transformation. Mike Dillard, a self-made millionaire who built two $25 Million companies from scratch, strips away the noise and focuses on what actually moves the needle.
What sets Mike Dillard – Mentoring 2017 apart is its structure. It doesn’t just dump information on you; it guides you through a progression. It addresses the entrepreneur as a whole person—your mindset, your health, your ability to sell, and your capacity to keep the wealth you build. In this review, I am going to break down exactly why this program remains relevant, what you will learn inside the modules, and whether it is the right investment for your future. If you are tired of stagnant growth and are ready to implement the systems used by the top 1% of earners, keep reading.
Course Description
Mike Dillard – Mentoring 2017 is a comprehensive mentorship program designed to take you from where you are now to where you want to be, regardless of your starting point. The course is meticulously broken down into four distinct stages that correspond with your natural progression as an entrepreneur. Unlike standard courses that focus solely on one skill set, this program covers the entire spectrum of success. It starts with personal development and mindset, moves into tactical business growth and sales, and finishes with advanced wealth building and asset protection strategies.
The teaching style is incredibly direct and actionable. Mike doesn’t just teach; he brings in heavy hitters from various industries—real estate moguls, best-selling authors, and legal experts—to provide specific training in their areas of genius. The course is delivered through a series of in-depth video lessons where Mike and his guests break down complex concepts into digestible, step-by-step processes. You aren’t just learning theory; you are looking over the shoulder of experts who are actively running multi-million dollar businesses. This mentorship is about providing you with a shortcut to success, allowing you to model the habits and strategies of people who have already achieved what you are striving for.
Ideal Student
- The Struggling Entrepreneur: If you have a business idea or a startup that isn’t gaining traction, this course provides the foundational marketing and sales frameworks needed to break through plateaus.
- The Aspiring High-Earner: Individuals looking to scale their income from $5,000/month to $50,000/month or more will find the advanced traffic and branding modules essential for rapid growth.
- Purpose-Driven Individuals: Those who want to build a business that aligns with their personal values and lifestyle goals, rather than just chasing a paycheck.
- Investors and Wealth Builders: Students who have begun to generate income but need a concrete strategy to protect their assets and invest in cash-flowing real estate.
- Personal Development Enthusiasts: Anyone who understands that success starts from within and is looking to master their productivity, health, and mindset.
Learning Outcomes
- Master Productivity: Implement a world-class daily routine that maximizes output and ensures you are working on the highest leverage activities.
- Scale Marketing: Learn to run Facebook advertising campaigns that generate over $100,000 per month in revenue, including funnel mechanics and ad creatives.
- Build Authority: Discover the exact process used to write a best-selling book that positions you as the go-to expert in your niche.
- Wealth Protection: Understand how to structure your business and personal life to be lawsuit-proof and tax-efficient using sophisticated legal entities.
- Holistic Health: Develop a health and energy protocol that supports the high-stress lifestyle of a successful entrepreneur.
Course Modules
p>The Mike Dillard – Mentoring 2017 curriculum is robust, covering 12 distinct lessons grouped into three powerful stages. Below, I have detailed the core modules you will encounter, explaining exactly what you can expect to learn and how it applies to your business journey. Each module is designed to build upon the last, ensuring you have the mindset, skillset, and vehicle to achieve extraordinary results.Module 1: The Ultimate Productivity Routine
This foundational module is about transforming you into the person capable of handling massive success. Mike introduces a concept he learned from Hal Elrod, focusing on a specific morning routine that works even if you lack discipline. Our lives are a reflection of our daily habits, and if you want to change your results, you must change your habits. In this lesson, you will learn how to implement a daily routine that optimizes your focus and energy from the moment you wake up. This isn’t about “hustling harder”; it is about efficiency.
- Morning Rituals: Learn the specific steps to take in the first hour of your day to prime your brain for success.
- Habit Stacking: How to anchor new positive behaviors to existing ones to ensure they stick.
- Focus Management: Techniques to eliminate distractions and enter a state of deep work.
Module 2: Systematic Goal Achievement
Success is not an accident; it is a process. In this module, Mike brings in David Osborn, a $7 Billion real estate mogul, to teach you how to systematically define and achieve your goals. You will learn that the life you live today is a manifestation of the thoughts and goals you held years ago. To change your future, you must change your input today. David breaks down his exact method for setting goals that are not just wishes, but inevitable destinations.
- The Goal Setting Process: A step-by-step framework to clarify exactly what you want in every area of life.
- Reverse Engineering: How to work backward from your 10-year vision to your daily to-do list.
- Mental Resilience: Strategies to stay on track when obstacles arise.
Module 3: Values and Family Success
Who you model determines who you become. This module features Charlie Garcia, a White House Fellow and successful businessman, who shares the values that have guided his extraordinary life. You will learn that business success means nothing if your personal life is in shambles. Charlie teaches priceless communication tools to resolve conflicts with spouses and children and how to raise kids who understand money. This lesson is about creating a legacy, not just a bank account.
- Core Values Identification: Define the non-negotiable principles that will guide your decision-making.
- Conflict Resolution: A specific tool to turn heated arguments into productive conversations.
- Family Legacy: How to balance high-stakes business with a thriving family life.
Module 4: Health and Energy Optimization
You cannot give your business 100% if your body is running on fumes. In this module, Mike addresses the critical issue of entrepreneur health. He shares the simple routine he used to transform his energy levels. Entrepreneurs often sacrifice sleep and nutrition in the name of hustle, but this is a mistake. This lesson teaches you how to maintain high energy levels, lose weight, and improve focus, ensuring your body can support your business ambitions.
- Bio-Hacking Basics: Simple dietary changes to skyrocket energy without complex diets.
- Stress Management: Techniques to mitigate the physical toll of high-pressure decision-making.
- Sleep Optimization: How to get the most restorative sleep possible to speed up recovery.
Module 5: From Zero to Seven Figures
Here is where we pivot to business growth. Mike shares his personal story of going from waiting tables to making $50,000/month in just a few months. This module is for anyone who is starting with no money, no team, and no connections. You will learn how to identify a problem, create a solution, and sell it effectively. It proves that you don’t need a massive ad budget to start; you need a great offer and the guts to put it out there.
- The Offer Creation: How to craft a product that solves a burning problem for a specific audience.
- Bootstrapping Marketing: Strategies to generate your first leads without spending a dime on ads.
- List Building: The method Mike used to build an email list of over 500,000 subscribers.
Module 6: Facebook Ads Mastery
Once you have an offer, you need traffic. This module is a deep dive into paid advertising. Mike and his guest Jason walk you through their actual Facebook campaigns that generate over $400,000 per month. You will see the ads, the landing pages, and the numbers behind them. If you have ever struggled to make paid traffic work, this module removes the mystery. You will learn how to buy customers profitably and scale your advertising spend without breaking the bank.
- Ad Creative Strategy: How to write copy and design images that stop the scroll.
- Funnel Walkthrough: A behind-the-scenes look at a million-dollar sales funnel.
- Scaling Tactics: When and how to increase your ad spend for maximum ROI.
Module 7: Becoming a Best-Selling Author
Writing a book is the ultimate way to establish authority. In this module, Mike is joined by Tucker Max, a three-time #1 NYT Best-Selling author. They demystify the process of writing, publishing, and marketing a book. Whether you want to get speaking gigs, media interviews, or just sell more products, a book is your ticket. This lesson shows you that you don’t need to be a professional writer to create a best-seller; you just need the right system.
- The Publishing Industry: Understanding the difference between self-publishing and traditional publishing.
- Writing Process: How to get your knowledge out of your head and onto the page efficiently.
- Marketing a Book: Using your book as a lead magnet for your core business.
Module 8: Marketing Funnels and Offers
There is only one marketing strategy you truly need to know: the self-liquidating offer. This module explains how to create a funnel where you make back your ad spend immediately on the front end, allowing you to acquire customers for free in the long run. This is the secret sauce of big online marketers. You will learn how to structure your upsells and downsells to maximize customer lifetime value.
- The Self-Liquidating Offer: How to design an offer that pays for your traffic.
- Funnel Architecture: The technical and psychological steps of a high-converting funnel.
- Automation: Setting up systems that sell for you 24/7.
Module 9: Building a $100 Million Brand
Andy Frisella, the founder of 1st Phorm Nutrition, takes the stage in this module to teach you how to build a brand in a crowded market. He shares how he went from broke to running a $100 Million empire. This lesson is about culture, customer loyalty, and grit. You will learn why your product isn’t enough and how to build a tribe that raves about your brand.
- Brand Differentiation: How to stand out when you have dozens of competitors.
- Customer Retention: Strategies to keep customers coming back for life.
- Brand Extensions: How to successfully expand into new product lines like apparel.
Module 10: Wealth and Asset Protection
The final stage of Mike Dillard – Mentoring 2017 is about keeping your money. This module covers three critical lessons: turning small amounts of money into lasting wealth, generating passive income through apartment complexes, and lawsuit-proofing your life. You will hear from experts like Patrick and Kevin Day about safe investment strategies and legal structures that protect your assets from predators. It’s not about what you make; it’s about what you keep.
- Safe Investing: A strategy to get guaranteed returns without risking your principal.
- Real Estate Syndication: How to invest in big deals without being a landlord.
- Asset Protection: Why LLCs and Trusts are essential and why a Will is often useless.
Real-World Applications and Success Stories
The principles taught in Mike Dillard – Mentoring 2017 are not theoretical; they are battle-tested. Students who apply the productivity routines often report reclaiming 2-3 hours of their day immediately. The Facebook Ads module has been used by countless entrepreneurs to scale their e-commerce and coaching businesses from obscurity to six-figure monthly runs. The specific strategy of creating a self-liquidating offer is a standard in the industry now, precisely because it works across every niche, from selling potato guns to high-end consulting.
Success stories from the program include students who have gone from debt-ridden employees to financially free business owners. One notable application is the “Be Your Own Bank” concept taught in the wealth module. Students have utilized this to finance their homes and cars, paying themselves interest instead of banks, effectively recapturing hundreds of thousands of dollars in lost wealth over their lifetimes. The interview with Andy Frisella alone has inspired many to double down on their brand culture, resulting in fiercely loyal customer bases and sustainable long-term growth.
Pricing
Investing in your education is the highest ROI activity you can undertake, but it is important to understand the commitment involved. Mike Dillard – Mentoring 2017 was originally offered as a high-ticket mentorship program. Given the depth of content and the caliber of guest experts involved, the value far exceeds typical online courses.
- One-Time Payment: The program is valued at $1,199. This grants you full access to all stages, lessons, and bonus training materials without any recurring subscription fees.
For a one-time payment, you receive a lifetime of knowledge that covers every aspect of the entrepreneurial journey. This is not just a course; it is a business library that you can reference as you grow from a startup to a multi-million dollar enterprise.
Pros and Cons
Pros
- Holistic Approach: Covers mindset, health, marketing, and wealth, not just business tactics.
- Expert Guest Speakers: Learn from millionaires and industry leaders like Andy Frisella and Tucker Max.
- Proven Strategies: The tactics are based on Mike’s actual experience building two $25M companies.
- High-Value Content: The Facebook Ads and Asset Protection modules alone are worth the tuition.
- Evergreen Principles: The lessons on values, goals, and health are timeless and universally applicable.
- Detailed Execution: Provides step-by-step instructions rather than vague concepts.
Cons
- High Price Point: At $1,199, it is a significant investment compared to cheaper Udemy-style courses.
- Dated Tech: As a 2017 course, some interface specifics for Facebook Ads may have changed slightly, though the core strategy remains.
- Intensity: The amount of content can be overwhelming for absolute beginners who lack discipline.
- Pacing: The course moves fast; you may need to pause and rewatch sections to fully grasp the concepts.
- Niche Focus: Heavily skewed towards online info-marketing and physical product branding.
- No Interactive Coaching: This is a recorded program, not live coaching, so you can’t ask direct questions.
FAQs
Is Mike Dillard – Mentoring 2017 suitable for beginners?
Yes, it is actually excellent for beginners because it starts with foundational principles like mindset and productivity before moving into complex business strategies. However, beginners must be willing to take massive action.
What format is the course delivered in?
The course is primarily video-based, featuring high-quality presentations and interviews. You can watch these at your own pace and refer back to them whenever you need a refresher.
Are the Facebook Ads strategies still relevant today?
While the Facebook interface changes, the core psychological principles of advertising, targeting, and funneling taught in the course are timeless. You may need to adapt the button clicks to the current UI, but the strategy works.
Does this course teach about specific business niches?
The principles taught are broad enough to apply to almost any business—coaching, e-commerce, services, or brick-and-mortar. However, the examples lean heavily toward online marketing and physical product branding.
Is there a refund policy?
The refund policy depends on where you purchase the course. Typically, high-ticket programs like this have a strict refund window to ensure only serious students enroll.
How long does it take to complete the course?
There are over 12 lessons packed with content. While you could binge-watch it in a weekend, to actually implement the strategies, you should expect to spend 3 to 6 months working through the material.
Final Verdict
In conclusion, Mike Dillard – Mentoring 2017 is a masterpiece of entrepreneurial education. It avoids the trap of teaching “shiny object syndrome” tactics and focuses on building a solid foundation for a $10M+ business. The inclusion of heavy hitters like Andy Frisella and Tucker Max adds immense value that you simply cannot get in a standard course. I appreciate that Mike didn’t hold back; he shared the actual numbers, the actual ads, and the actual legal structures he uses. The transition from personal development to wealth protection ensures that you don’t just make money, but you keep it.
Is it worth the $1,199 price tag? Absolutely. If you apply just one of the Facebook ad strategies or utilize the asset protection legal structures, you will save or earn many times that amount. This program is for serious entrepreneurs who are ready to stop dabbling and start dominating. If you are looking for a “get rich quick” scheme, this is not it. But if you want a blueprint for building a life and business of extraordinary achievement, this is the course for you.
