Brian Dean – SEO That Works 3.0

Learning Outcomes

• Master the creation of “Power Pages,” a specific type of high-value content designed to attract backlinks, social shares, and referral traffic from authoritative figures in your niche.
• Implement seven proven, “plug-and-play” Content Frameworks that simplify the process of creating link-worthy assets, including viral infographics and crowdsourced manuals.
• Develop and execute advanced, white-hat link building campaigns using proven email outreach strategies, with access to over 20 word-for-word email scripts that get responses.
• Apply advanced on-page and off-page “SEO Energizers,” such as the CTR Magnet Method and Wet Clay Link Building, to give your site a rapid and significant boost in search engine rankings.
• Integrate comprehensive SEO strategies with other marketing channels, including PR, social media, and conversion rate optimization, to create a holistic system for business growth.

Course Modules

The Brian Dean – SEO That Works 3.0 course is structured into a series of in-depth modules that build upon each other, creating a complete and powerful SEO system. Each module is packed with actionable strategies, real-world examples, and step-by-step instructions. Below, we break down each module to give you a clear understanding of the transformative knowledge you’ll gain.

Module 1: Fast Track SEO Success

This foundational module is designed to get you results quickly by focusing on the most critical first steps for ranking a new or existing site. Brian Dean reveals his #1 secret for creating the single type of content that people are naturally compelled to link to and share. You’ll discover the “ONE thing” your site absolutely needs to generate backlinks and social shares consistently—a concept Brian calls a “Power Page” or “PP.” The module challenges conventional wisdom by explaining why you should avoid long-tail keywords and instead focus on more effective “Medium Tail” keywords. Furthermore, you’ll learn a “weird” but highly effective approach to getting influential bloggers and journalists to share your content with their massive audiences, setting the stage for rapid authority building and traffic growth.

• The “Power Page” secret to creating link-worthy assets.
• Why Medium Tail keywords outperform long-tail keywords.
• A unique strategy for influencer outreach and content promotion.

Module 2: How To Publish Content That Attracts Links, Traffic And Customers

Building on the foundation from Module 1, this section dives deep into the art and science of content creation. You’ll gain access to Brian’s seven proven “plug and play” Content Frameworks that serve as templates for generating content that consistently builds links and drives traffic. The module includes a step-by-step system for creating viral infographics, a strategy responsible for six of Brian’s successful campaigns across different industries. You’ll also learn “The Trademark Technique” for generating industry buzz and establishing yourself as a go-to expert. A standout feature of this module is the case study on “The Crowdsourced Manual,” a single piece of content that brought in over 200,000 unique visitors and outranked giants like Search Engine Land and Forbes for a highly competitive keyword.

• 7 “Content Frameworks” for consistent link acquisition.
• Step-by-step guide to creating viral infographics.
• The “Trademark Technique” for establishing authority.

Module 3: How To Promote Your Content And Get Backlinks From Authority Sites

This module demolishes the outdated “publish and pray” model and replaces it with a proactive, results-driven content promotion system. Brian reveals the exact link building and content promotion strategies he used to rank for competitive terms like “on-page SEO” and “keyword research.” You’ll learn a dead-simple system for finding authority site owners who are actively looking to add links to their site, turning link building from a chore into a streamlined process. The module covers “Content Amplification,” a promotion method that has nothing to do with generic social media posting, and provides over 20 proven, word-for-word email scripts for outreach that actually gets results. You’ll also master “The Applesauce Technique,” a creative and highly effective method for landing authority links in any niche.

• Proactive content promotion over “publish and pray”.
• Access to 20+ proven email outreach scripts.
• The “Applesauce Technique” for earning authority links.

Module 4: SEO Energizers

In the final core module, Brian unveils his personal stash of advanced on-page and off-page SEO strategies designed to deliver a quick and significant boost to your rankings. These are the tactics he turns to when a site needs an extra push. You’ll learn “Wet Clay Link Building,” a unique technique that literally delivers link building opportunities directly to your inbox. The module introduces “The W.A.G. Technique” to double the effectiveness of your on-page SEO. Brian also shares his exact, step-by-step process for finding easy, white-hat link opportunities in minutes, saving you countless hours of manual prospecting. Finally, you’ll discover why “The CTR Magnet Method” is a powerful tool for driving more search engine traffic to your site within days, not weeks, by increasing your click-through rate from the search results.

• “Wet Clay Link Building” for passive opportunities.
• The “W.A.G. Technique” for on-page SEO mastery.
• The “CTR Magnet Method” for increasing organic traffic.

Bonus Session 1: Small Business PR Secrets

This exclusive bonus session features PR expert Dmitry Dragilev, who reveals how to get your business featured in major media outlets like Mashable, TechCrunch, and The Wall Street Journal. Dmitry, whose firm is one of the most respected in NYC, shares the exact steps to get on the radar of influential journalists and secure powerful backlinks from sites like CNN and Inc.com. The industry secrets spilled in this session alone provide immense value, offering a blueprint for leveraging public relations to build authority and drive massive referral traffic.

• Learn how to pitch major media outlets effectively.
• Strategies for getting high-authority links from PR.
• Build brand credibility through media mentions.

Bonus Session 2: Social Media Domination

In this session, social media expert Ian Cleary unveils his best-kept traffic generation strategies. Known as a “social media puppet-master,” Ian shows you how to drive targeted traffic anywhere you wish using little-known but extremely powerful social media secrets. This interview is free of fluff and filler, providing a laundry list of practical insights you can apply to your website to generate more traffic from social media almost immediately, complementing your SEO efforts.

• Discover little-known social media traffic secrets.
• Learn how to integrate social media with SEO.
• Practical tips for immediate traffic generation.

Bonus Session 3: Local SEO Mastery

For agencies and small businesses, mastering Local SEO is crucial. This session features Adam Steele, a renowned Local SEO expert, who reveals his exact process for ranking businesses in Google My Business. Adam provides a clear, step-by-step guide to cut through the confusing information online and dominate local search results. He even shares internal strategies usually kept secret by his firm, making this an invaluable resource for anyone looking to attract more local customers.

• A clear, step-by-step Local SEO blueprint.
• Strategies for ranking in the Google Map Pack.
• Insider secrets from a top Local SEO firm.

Bonus Session 4: How To Turn Traffic Into Customers

Driving traffic is only half the battle; converting it into leads and sales is the ultimate goal. This session features conversion rate optimization expert Rich Page, who has helped companies like Adobe increase their conversions. Rich unveils some of his closely guarded secrets for turning visitors into paying customers. You’ll learn that it’s often easier to double your conversions than to double your traffic, and this video gives you the exact strategies to do it.

• Learn CRO secrets from a Fortune 500 expert.
• Strategies to increase leads and sales from existing traffic.
• The science of turning visitors into customers.

Bonus Session 5: Outsourcing Secrets

To scale your efforts, you need to master outsourcing. Bryan Harris, who built a 6-figure business in 9 months while working with clients like Gary Vaynerchuk, takes you behind the scenes of his operation. He reveals his air-tight, step-by-step process for outsourcing tasks to freelancers without the stress of missed deadlines or poor-quality work. This session is essential for anyone looking to leverage their time and grow their business efficiently.

• A step-by-step guide to effective outsourcing.
• How to find and manage reliable freelancers.
• Scale your business without getting overwhelmed.

Real-World Applications and Success Stories

The strategies taught in Brian Dean – SEO That Works 3.0 are not just theoretical; they are designed for immediate, real-world application. A digital marketing agency can implement the step-by-step link building and content promotion system to deliver tangible ranking improvements to their clients, complete with detailed reports that showcase the value of their services. An eCommerce business can apply the “Power Page” concept to create definitive buying guides that attract backlinks and rank for high-intent product keywords, directly boosting organic sales. A freelance writer can use the Content Frameworks to produce exceptional work for clients, while also using the outreach strategies to build their own authority site that attracts high-paying gigs. The course is a versatile toolkit that adapts to any business model reliant on organic search visibility.

The success stories from graduates of the program are a testament to its effectiveness. Jason Stewart of The Legacy Project reported that within just six weeks of implementing the course’s learnings, his site’s readership grew by 20% and the number of linking domains increased by 15%. He praised the course for providing a clear plan and strategy where there was none before. Another graduate, Mikkel Sciegienny, founder of Proximo.dk, achieved a remarkable #1 ranking for his main keyword just six months after joining the course, receiving more traffic than he ever thought possible. These stories illustrate the transformative power of the Brian Dean – SEO That Works 3.0 system when its principles are diligently applied.

Pricing

Enrollment for the Brian Dean – SEO That Works 3.0 course is currently closed. Brian Dean opens enrollment for a limited time periodically to ensure he can provide adequate support to each new cohort of students. This exclusivity model underscores the course’s premium nature and high demand. Interested individuals are encouraged to join the official waiting list on the SEO That Works website to be notified when the next enrollment period opens.

• One-Time Payment: The course is typically offered as a one-time payment for lifetime access to all training materials, including all future updates. This single investment provides continuous value as the SEO landscape evolves, ensuring your knowledge never becomes outdated. The price reflects the comprehensive nature of the course, the included bonuses, and the direct access to Brian Dean’s expertise.

Your investment includes all core modules, bonus sessions, access to the private mastermind community, 60 days of unlimited consulting with Brian Dean, and lifetime updates to the course material. This all-inclusive package is designed to provide everything you need to succeed in SEO.

Pros and Cons

Pros

• Taught by a World-Renowned Expert: The course is created and taught by Brian Dean, a highly respected and influential figure in the SEO community. His reputation and proven track record add immense credibility to the training.
• Step-by-Step, Fluff-Free System: Brian Dean – SEO That Works 3.0 provides a clear, actionable blueprint. It avoids vague theory and focuses on executable steps, making it easy to follow and implement.
• Proven, Field-Tested Results: The strategies are not just ideas; they are backed by Brian’s own successful sites and thousands of case studies from graduates who have achieved significant results.
• Comprehensive Curriculum: The course covers all critical aspects of modern SEO, including content creation, advanced link building, on-page optimization, and promotional strategies, along with valuable bonuses on PR, social media, and conversions.
• Incredible Support and Community: The inclusion of 60 days of direct consulting and a private mastermind community provides unparalleled support. You can get your specific questions answered and network with other serious marketers.
• Lifetime Access and Updates: SEO is always changing. The promise of lifetime updates ensures that your investment remains valuable and you stay current with the latest effective strategies.

Cons

• Premium Price Point: As a comprehensive, high-touch course with expert access, the investment is significant. It may be out of reach for those with very limited budgets.
• Limited Enrollment Availability: The course is not always open for enrollment. This scarcity model, while effective, can be frustrating for those who want to join immediately and may require waiting for an unknown period.
• Information Overload for Beginners: While the course claims to be for all levels, absolute beginners might find the depth and breadth of information overwhelming. A basic understanding of SEO is beneficial before starting.
• Requires Significant Implementation Effort: This is not a “get rich quick” scheme. The strategies are powerful but require considerable time, effort, and dedication to execute properly. Success is directly tied to the work you put in.
• Potential for Outdated Bonus Content: While the core course is updated, the bonus sessions with external experts were recorded at a specific point in time. Some platform-specific tactics may need to be adapted over time.
• No Guaranteed Results: As with any training course, individual results will vary based on your niche, starting point, and most importantly, your ability to execute the strategies consistently.

FAQs

Is SEO That Works 3.0 suitable for absolute beginners with no SEO experience?
While the course is designed to be accessible, it is an advanced program. A beginner can certainly succeed, but they should be prepared for a steep learning curve and be willing to put in the extra effort to understand foundational concepts before diving into the complex strategies.

What makes Brian Dean’s course different from other SEO courses on the market?
Brian Dean – SEO That Works 3.0 stands out due to its focus on a proven, step-by-step system rather than disconnected tactics. It’s taught by a leading industry expert, includes direct access to him for consulting, and is backed by thousands of real-world success stories from its graduates.

How is the course content delivered, and do I get lifetime access?
The content is delivered through weekly video training modules, supplemented by worksheets, field reports, and tutorials. When you enroll, you receive lifetime access to all core course materials and all future updates, ensuring your knowledge stays current.

What if I can’t join because enrollment for the course is closed?
Enrollment for Brian Dean – SEO That Works 3.0 only opens a few times a year. The best course of action is to join the waiting list on the official website. This will ensure you are notified via email as soon as the next enrollment period begins.

Is there a refund policy if I’m not satisfied with the course?
Yes, there is a detailed refund policy available on the SEO That Works website. It’s recommended to read the terms carefully before enrolling to understand the conditions and timeframes for a potential refund.

Will the strategies taught in the course remain effective with Google’s constant algorithm updates?
Yes. A core principle of the course is to focus on white-hat, sustainable strategies that align with Google’s goal of providing the best user experience. Brian Dean provides lifetime updates precisely to ensure the course content adapts to and reflects the latest changes in the SEO landscape.

Final Verdict

After a thorough review of its structure, content, and student outcomes, it’s clear that Brian Dean – SEO That Works 3.0 is one of the most comprehensive and effective SEO training programs available today. It is not a cheap, superficial course; it is a significant investment in both money and time. However, for the right individual, the return on that investment can be monumental. The course’s greatest strength lies in its systematic, step-by-step approach that demystifies complex SEO processes and provides a clear path to results. Brian Dean’s expertise shines through, offering insights that are simply not found elsewhere. The inclusion of direct consulting, a vibrant community, and lifetime access transforms it from a simple course into a long-term professional development resource.p>

This course is unequivocally ideal for serious digital marketers, agency owners, and business owners who are committed to mastering SEO as a core driver of growth. If you are looking for a magic bullet or are unwilling to put in the work, this is not for you. But if you are ready to roll up your sleeves and implement a proven blueprint, Brian Dean – SEO That Works 3.0 provides the knowledge, tools, and support to achieve extraordinary results. The fact that enrollment is currently closed is a testament to its high demand and quality. Joining the waiting list is the logical next step for anyone serious about elevating their SEO game and building a sustainable, traffic-rich online business. It is, without a doubt, a top-tier recommendation for anyone seeking to master the art and science of search engine optimization.