Introduction
Have you ever typed a juicy keyword into Google, only to see sites with weaker content or fewer backlinks ranking above you? You’re not imagining things. Brian Dean – SEO That Works 2015 was created to explain WHY those unpolished pages outrank authority sites—and more importantly—how to flip the script in your favor. Instead of obsessing over mythical “Google loopholes,” the course distills 5+ years of hard-won experiments into a clean, repeatable SEO blueprint that turns first-page envy into first-page reality. Students walk away knowing exactly how to craft link-worthy content, execute white-hat outreach, and energize pages with rapid-fire traffic boosts. By the end of this post you’ll know who should enroll, what each module teaches, how much it costs, and whether it still holds up today.
Course Description
Brian Dean – SEO That Works 2015 is a 4-module, video-driven masterclass focused on ranking new or existing sites without spam or shortcuts. Every lesson includes on-screen walkthroughs, real analytics screenshots, and proven email scripts. The training balances strategic mindset (market research, keyword selection) with tactical execution (infographic design, link outreach, CTR optimization). By graduation day students can publish content outlines that naturally attract backlinks, secure mentions on industry giants, and double organic traffic in under 90 days.
Unlike broad “Internet Marketing” programs, every frame is laser-targeted at search engine dominance. You learn how to build what Brian calls “Power Pages”, deploy Content Amplification, and finish with SEO Energizers that turn stagnant posts into traffic magnets. Lifetime updates and five bonus Q&A sessions ensure the tactics evolve with Google’s algorithm.
Ideal Student
- Affiliate marketers tired of thin-content penalties who want evergreen Google traffic.
- Local agencies needing a repeatable system to rank client sites and bill higher retainers.
- Bloggers and SaaS founders who crave authority links without begging strangers for favors.
- E-com owners seeking an organic acquisition channel that compounds month after month.
- SEO freelancers who already know on-page basics but need proven outreach templates.
Learning Outcomes
- Identify and prioritize medium-tail keywords that bigger brands routinely overlook.
- Create 7 battle-tested Content Frameworks (infographics, crowd-sourced guides, listicles) that earn white-hat backlinks on autopilot.
- Execute email outreach scripts with 15–30 % positive reply rates and land placements on Mashable-level sites.
- Deploy technical “Energizers” like CTR Magnet and W.A.G. to boost rankings after major content updates.
- Measure and iterate with lean KPIs—no vanity metrics—so every campaign tees up compounding growth.
Course Modules
Brian Dean breaks the journey into four intensive modules plus four bonus sessions. Each ends with a “Next Steps” checklist so implementation never stalls.
Module 1: Fast Track SEO Success
This module installs the foundational mindset: quality > quantity. Brian contrasts obsolete long-tail thinking with Power Page strategy—creating one 2,000-word authority asset instead of ten 300-word posts.
- PP Formula: how a single resource page acts as link-bait perpetual motion machine.
- Killer vs filler keywords—the exact Ahrefs filters to find low-competition gems.
- The “Fearless First Link” mini-checklist to secure 3–5 authority links within launch week.
- Video teardown of a fresh niche site climbing to #3 in 27 days using only module-1 tactics.
Module 2: Publish Content that Attracts Links, Traffic, and Customers
Here Brian hands over 7 Content Frameworks polished from hundreds of case studies. Frameworks include the List Magnets, Trademark Technique, and Crowdsourced Manual that pushed a brand-new blog above Forbes for a 22k/mo keyword.
- Step-by-step checklist to design viral infographics using Canva plus free icon libraries.
- Template swipe file for crowdsourced round-ups—exact outreach email that netted 83 expert quotes.
- The “Bridge” angle hack that turns dated stats into evergreen conversation pieces.
- “Skyscraper 2.0” update—adding interactive elements to double dwell time and links.
Module 3: Promote Content & Get Authority Backlinks
Great content without links is hidden treasure. Module 3 introduces Content Amplification systems he used to obtain mentions on TechCrunch, Harvard.edu, and Inc.
- “Shotgun Skyscraper” email template—batch-send 225 personalized pitches in 45 minutes.
- Applesauce Technique: leveraging broken resource pages for 25 %+ conversion rates.
- “Linkreators” prospecting script in Google Sheets—automate discovery of 200 relevant bloggers daily.
- Inbox psychology: how one PS line increases reply rates by 38 %.
Module 4: SEO Energizers
Advanced moves reserved for after the foundation is rock solid. Tactics here squeeze extra rankings juice in under 48 hours.
- W.A.G. Technique—tiny on-page tweaks that bumped CTR by 12–68 % across 12 domains.
- Wet Clay Link Building—set up Google Alerts that generate daily link opportunities.
- Rapid “Steal the Featured Snippet” blueprint using ordered lists and jump links.
- Rank leak audit: isolate and patch pages bleeding authority, recover 30 % lost traffic in 14 days.
Bonus 1: Small Business PR Secrets
In this recorded interview with Ed Yang, a PR veteran, you see live how to translate SEO stories into newsworthy headlines that CNN or Mashable actually pick up. Real emails to journalists included.
- The “so-what” test that kills 90 % of boring pitches before they’re sent.
- Airtight 3-email follow-up cadence that increases press coverage odds 5×.
Bonus 2: Social Media Domination
Ian Cleary breaks down under-the-radar tools like Quuu Promote and Narrow.io to autopilot referral traffic spikes every time you publish.
Bonus 3: Local SEO Mastery
Adam Steele reveals internal SOPs for Google My Business tweaks that ranked a downtown dental clinic #1 inside four weeks—no paid ads.
Bonus 4: Traffic to Sales
Rich Page’s 7 A/B headline formulas turn first-time visitors into lifelong buyers, turning SEO traffic into predictable monthly revenue.
Bonus 5: Outsourcing Secrets
Bryan Harris outlines a Vetted-Freelancer Flywheel so you can delegate research, outreach, and even design without tanking quality.
Real-World Applications and Success Stories
A floundering keto recipe blog applied Module-2’s Crowdsourced Manual to interview 37 nutritionists. The resulting guide picked up 163 white-hat links and jumped from #12 to #2 for “keto snacks for work”—adding $4,800/month Mediavine revenue.
Jason D., a freelance SEO in Raleigh, used wet-clay link building to add 40 DR50+ links for a local plumbing company. Rankings surged for “emergency plumber Raleigh” in 21 days, tripling weekly booked jobs.
Pricing
Brian Dean – SEO That Works 2015 launched at a single premium level designed to weed out tire-kickers and attract serious implementers.
- One-Time Payment: $697 includes 4 core modules, 5 bonus masterclasses, lifetime updates, and private Slack community access.
The fee covers all future refreshes so 2015 customers automatically receive 2023 case-study additions and Google algorithm pivots without extra charge.
Pros and Cons
Pros
- Proven system: techniques still generate results on modern SERPs.
- Loaded templates: copy-and-paste emails outshine 99 % of outreach attempts.
- Real screenshots: Brian shows Google Analytics gains in his own sites.
- Lifetime updates: students keep pace with algorithm shifts forever.
- Active alumni community: 6k+ members share live wins and backlink swaps.
- No black-hat risk: 100 % white-hat methodology protects you from penalties.
Cons
- Film quality is 2015: 720 p video feels dated next to modern 4 k courses.
- No CMS-specific walkthroughs: you’ll adapt advice to WordPress, Shopify, etc.
- Group coaching sold separately: accountability upgrade costs $99/mo.
- Tools mentioned upgraded: pricing on Ahrefs, SEMrush has risen since recording.
- Focus on English SERPs: extra legwork for multilingual or foreign TLDs.
- No recurring live Q&A: timing of bonus sessions fixed in 2015 archive.
FAQs
Is Brian Dean – SEO That Works 2015 still relevant in 2024?
Yes. The link-earning frameworks and psychological email triggers are timeless. Students report first-page surges even after the helpful-content updates.
Do I need Ahrefs, Moz, or SEMrush?
You can start free with Google Keyword Planner and UberSuggest, but expect to upgrade once revenue kicks in—tools save hours of prospecting.
Can beginners follow along?
Absolutely. Module 1 is designed as a “day-zero” crash course. Experienced SEOs skip ahead to outreach scripts and Energizers.
Is ongoing support included?
Lifetime access to course videos and the private Slack community. Advanced group coaching and one-on-one audits are separate.
What if Google devalues link building in the future?
Brian’s frameworks prioritize E-E-A-T signals (expertise, experience, authority, trust) which Google says will only gain importance.
Is there a refund policy?
The 2015 launch carried a 30-day “rank-or-it’s-free” guarantee; archival purchasers should check archive.is page terms.
Final Verdict
If you crave a systematic, white-hat roadmap that has produced traffic windfalls for niche blogs, software startups, and brick-and-mortar chains alike, Brian Dean – SEO That Works 2015 deserves a spot in your resource stack. While video fidelity and UI feel slightly dated, the copy-and-play frameworks, vetted email scripts, and alumni network deliver outsized ROI that most over-produced 2024 courses still fail to match. Imagine publishing one Power Page this month that fuels 200 backlinks, 5,000 extra visitors, and multiple affiliate sales before your next billing cycle—that outcome is not hypothetical within this community. If you are ready to trade overwhelm for an actionable checklist, click the enrollment button below and lock in lifetime access to one of the sharpest SEO trainings ever distilled on camera.
