Introduction
If you are looking for a “get rich quick” scheme that requires zero effort, you might as well click away now. However, if you have the guts to implement email strategies that are aggressive, psychologically potent, and devastatingly effective, then you are in the right place. I have spent years dissecting the world of direct response, and few resources have shifted my perspective on revenue generation quite like the Ben Settle – Affiliate Launch Copynomicon. This isn’t just another eBook; it is a massive physical tome that contains the collective wisdom of a marketer who regularly outperforms gurus with lists ten times his size. When I first cracked open this book, I realized immediately that the advice inside flies in the face of conventional wisdom. It’s not about polite check-ins; it’s about selling.
The Ben Settle – Affiliate Launch Copynomicon is designed for one specific purpose: to help you bank unusually big payouts during product launches and affiliate campaigns. Whether you are launching your own product or trying to dominate a leaderboard as an affiliate, the methods contained here are engineered to maximize every single subscriber on your list. In this review, I am going to dive deep into what makes this course unique, dissect its modules, and explain why it might be the single best investment you make for your business this year—provided you have the stomach for it.
Course Description
At its core, the Ben Settle – Affiliate Launch Copynomicon is a physical book delivered to your doorstep. It is not a series of video modules or a members-only site that disappears if you stop paying. It is 845 pages of pure, unadulterated direct response marketing gold. The structure is unique: roughly 100 pages are dedicated to the “how-to” teaching aspect, while the remaining 700+ pages consist of a massive swipe file. This means you aren’t just learning theory; you are seeing the exact emails Ben Settle has used to generate millions in sales. The teaching style is blunt, irreverent, and highly practical. Ben assumes you are tired of weak results and are ready to do what it takes to see a spike in your conversion rates.
What sets this resource apart is its focus on aggressive mailing. Most marketers are terrified of emailing their lists too often. Ben argues that the opposite is true. By mailing frequently, psychologically sequencing your pitches, and using specific persuasion triggers, you can actually reduce unsubscribes while increasing sales. The Ben Settle – Affiliate Launch Copynomicon covers everything from subject lines that demand to be opened to closing tactics that milk the last possible sale out of a promotion. It is a comprehensive system for turning a standard launch into an event that your subscribers feel compelled to participate in.
Ideal Student
- Email Marketers with Small Lists: If you have a small but engaged list, this course teaches you how to squeeze more revenue out of every subscriber than the big gurus do.
- Affiliate Marketers: Those looking to win affiliate contests or generate significant side income promoting other people’s products will find the specific “domination” tactics invaluable.
- Info-Product Creators: If you are launching your own course, book, or membership, the launch sequences provided here are battle-tested templates for maximizing cash flow during opening week.
- Copywriters: Aspiring and professional copywriters will find the swipe files alone to be worth the price, offering master-level examples of sales emails in action.
- No-Nonsense Business Owners: This is specifically for entrepreneurs who are not afraid to be polarizing and who reject the “politically correct” approach to selling.
Learning Outcomes
- Master Aggressive Sequencing: Learn how to write sequences of 7 to 15 emails in record time that convert prospects into buyers without burning out your list.
- Psychological Triggers: Understand the mental tricks and copywriting secrets (like the 4-letter word for subject lines) that make it neurologically difficult for subscribers to ignore your emails.
- Blind Selling Capabilities: Acquire the ability to sell products effectively even if you haven’t read the sales page or used the product yourself.
- Launch Dominance: Discover how to give yourself “house odds” when competing against big-name affiliates with larger lists and better bonuses.
- Holiday Sales Hacks: Utilize ancient marketing laws and specific timing strategies to turn slow holiday weekends into massive revenue generators.
Course Modules
The Ben Settle – Affiliate Launch Copynomicon is structured to move you from mindset to mechanics to execution. While the book itself is a continuous flow of wisdom, we can categorize the teachings into ten distinct modules that cover the breadth of Ben’s launch philosophy. Below, I will break down exactly what you can expect to learn in each section, giving you a clear roadmap of the skills you will acquire.
Module 1: The Psychology of the Open
The first fundamental lesson in the Ben Settle – Affiliate Launch Copynomicon is getting your emails actually read. Ben introduces an old selling strategy that makes it almost neurologically impossible for people to delete your emails before opening them. This module dives deep into the buyer’s psyche, utilizing tactics derived from sales trainers Zig Ziglar used to fill seminar seats. You will learn how to bypass the “delete” reflex that most subscribers have developed.
- Learn the specific psychological triggers that force curiosity.
- Understand why conventional politeness in email kills conversions.
- Master the “hostile lead” conversion strategy.
Module 2: Advanced Subject Line Mastery
In this module, you discover the “magic” words and structures that compel opens. Ben reveals a specific 4-letter word you can put into a subject line that gets even people who normally ignore you to perk up and buy. Furthermore, he unpacks a clever copywriting technique invented by the late David Ogilvy that has been ignored by internet marketing gurus for decades. This module is essential for ensuring your hard-written copy actually gets seen in a crowded inbox.
- The 4-letter word that spikes open rates.
- David Ogilvy’s lost secret for email engagement.
- How to cut down opt-outs while increasing sales.
Module 3: The “Schoolyard Playground” Method
This module explains the core persuasion method that built Ben’s first 6-figure newsletter business with a tiny list of just 3,000 people. It taps into base human instincts and social dynamics that are as old as the schoolyard. By understanding this dynamic, you can create a “feeding frenzy” of buying activity. This is the foundation upon which all successful product launches and affiliate campaigns in the Ben Settle – Affiliate Launch Copynomicon are built.
- Leveraging social dynamics to drive sales.
- Creating urgency without being gimmicky.
- The psychology behind the “feeding frenzy.”
Module 4: Releasing The Email Kraken
Most marketers are terrified of mailing too much. This module teaches you to release the “Email Kraken.” Ben details how sending more emails—as many as 3, 4, or even 5 times a day during a launch—can double, triple, or quadruple your sales. You will learn why resistance to this strategy is irrational and how to execute it without annoying your best subscribers. This is a high-velocity tactic for high-stakes launches.
- Overcoming the fear of frequent mailing.
- The mathematical advantage of high-frequency email.
- Case studies of sales exploding on the last day.
Module 5: The “Blind” Affiliate Selling System
One of the most controversial yet effective modules in the Ben Settle – Affiliate Launch Copynomicon teaches you how to make a bundle selling a product you know nothing about. You don’t even need to read the sales page. This module provides a template for ethical “blind” selling that focuses on the opportunity and the transformation rather than the technical features of the product. It is the fastest way to create quick sales for affiliate marketers.
- How to sell without extensive product research.
- The ethical framework of blind copywriting.
- Templates for rapid affiliate promotion creation.
Module 6: Domination Tactics & House Odds
How do you compete with affiliates who have lists ten times the size of yours? You stack the deck. This module reveals 4 ways to give your business casino-like “house odds” when competing against other affiliates. You will also learn “Earl’s Law,” a principle from a famous success author that puts you light years ahead of the competition. This section is about psychological warfare in the affiliate marketplace.
- Creating a competitive advantage regardless of list size.
- Applying Earl’s Law to affiliate marketing.
- Why selling the “best” product can sometimes hurt your income.
Module 7: Timing and Holiday Sales
Timing is everything, but not in the way you think. Ben shares the exact “magic” time to sell a product as an affiliate that yields higher quality customers and fewer refunds. Additionally, this module covers an ancient marketing “law” that cranks up holiday sales. If you have ever struggled to make sales during long weekends, this module explains how to transmute people’s boredom into cash flow.
- The secret “magic” time for affiliate offers.
- Ancient laws for modern holiday promotions.
- Generating cash flow during financial emergencies.
Module 8: Handling Haters and Complaints
If you mail aggressively, you will get complaints. This module teaches you a mindset shift that turns these complainers into assets. Ben shows you how to turn people who whine about too many emails into your very own unpaid “marketing interns.” You will also learn how to almost eliminate spam complaints when sending high volumes of email in a short timeframe, ensuring your deliverability stays high.
- Profiting from negative feedback.
- Turning trolls into sales data.
- Technical tips to maintain sender reputation.
Module 9: Special Media and Event Promotions
This module adapts the Ben Settle – Affiliate Launch Copynomicon strategies for specific contexts. You will learn a secret way podcasters can use to multiply profits during launches and a shrewd strategy for using plain text emails and a cell phone to sell-out high-ticket seminars. No complex funnels or VSLs are required for these tactics—just raw copy and a phone.
- Podcast-specific launch strategies.
- Selling high-ticket events without webinars.
- The power of plain text communication.
Module 10: The Ultimate Swipe File
The final and most voluminous module is the swipe file itself. Over 600 pages of proven product launch, affiliate, and special sales email campaigns are included. These are “elBenbo’s greatest hits”—emails that have made tens of millions of dollars. You get the templates for best-selling books, diet eBooks, software, and fiction books. This module alone provides enough material to model successful campaigns for years to come.
- Access to 600+ pages of working emails.
- Templates for 4-day email sales.
- Real-world examples from multiple industries.
Real-World Applications and Success Stories
The concepts in the Ben Settle – Affiliate Launch Copynomicon are not just theory; they are forged in the fires of real-world application. These strategies have been used to generate obscene profits in highly competitive niches. For instance, the “Email Kraken” method isn’t just a fancy name; it is the exact strategy Ben used to demolish other affiliates in the Titans of Direct Response launch, beating people with lists ten times larger than his. The application is simple: you stop treating your list like a fragile glass vase and start treating it like a revenue-generating asset that wants to be sold to.
The success stories are perhaps the most compelling argument for this course. Take Shane Hunter, for example. He used a small piece of this methodology to launch a consulting business while lying in a hospital bed, recovering from major spinal surgery, unable to move without excruciating pain. He worked for just two hours and built a successful business. Then there is Stefanie Arroyo, Ben’s girlfriend, who launched a membership site in a single weekend while on vacation. She now makes more money working part-time than she did in her full-time coaching career. These stories prove that the Ben Settle – Affiliate Launch Copynomicon works regardless of your physical condition or technical setup.
Pricing
Let’s address the elephant in the room: the price. The Ben Settle – Affiliate Launch Copynomicon is not a cheap $27 eBook. It is a premium investment for serious business owners. The pricing reflects the value of the intellectual property and the potential ROI it offers. There are no monthly fees; it is a one-time transaction for a physical asset.
- One-Time Payment: The course costs $986. This includes free shipping worldwide for the 845-page physical book.
It is important to note that this investment comes with a strict “burn the boats” policy. There are no refunds, no money-back guarantees, and all sales are final. Ben Settle explicitly states this is not for timid business owners. If you are not willing to implement the work, do not buy the book. However, if you apply the methods, the cost should be recouped many times over on your very first launch.
Pros and Cons
Pros
- Massive Swipe File: You get over 600 pages of actual, working emails that have generated millions in sales.
- Proven Results: The methods have been battle-tested by Ben and his students to beat competitors with larger lists.
- Unique Tactics: Teaches aggressive strategies like “The Email Kraken” that you won’t find in standard marketing courses.
- Physical Format: Having a physical book makes it easier to reference, study, and keeps the material away from digital distractions.
- Speed of Implementation: Teaches how to write full sequences in the time it takes to watch a sitcom.
- Psychological Depth: Goes beyond “copy tricks” into the deep psychology of why people buy and how to trigger it.
Cons
- High Price Point: At nearly $1,000, it is a significant investment compared to digital courses.
- No Refund Policy: The “no refunds” policy can be a major barrier for entry and trust.
- Aggressive Style: The marketing style is very polarizing and will not suit brands that prefer a “soft sell” approach.
- Physical Only: There is no digital component, which might be inconvenient for those who want instant access or searchable text.
- Niche Focus: Heavily focused on info-products and affiliate marketing; less relevant for e-commerce physical goods sellers.
- Requires Guts: You must be willing to potentially annoy some subscribers to get the results.
FAQs
Is the Ben Settle – Affiliate Launch Copynomicon available as a digital download?
No, this is a physical book only. Ben Settle intentionally chose this format to encourage deep study and implementation rather than digital hoarding.
Is there a money-back guarantee?
No. There are no refunds, money-back guarantees, or trials. All sales are final. Ben emphasizes a “burn the boats” mentality to ensure only serious buyers purchase.
Do I need a large email list for these strategies to work?
Not at all. In fact, a major selling point of the course is how it helps small lists dominate affiliate contests against bigger competitors by leveraging psychology and frequency.
Can I use this if I am a complete beginner to email marketing?
While beginners can learn a lot, the course is intense and assumes you have a business and a basic understanding of how to send emails. It is better suited for those ready to scale aggressively.
What exactly is inside the book?
The book contains approximately 100 pages of “how-to” teaching material and over 700 pages of swipe files—actual email sequences Ben has used for successful launches.
Will these tactics get my email account banned for spam?
Ben addresses this in the course. While the frequency is high, the content is engaging and permission-based. He teaches how to minimize complaints so you stay in good standing with ISPs.
Final Verdict
The Ben Settle – Affiliate Launch Copynomicon is a polarizing product, much like the author himself. It is expensive, it lacks a safety net, and it demands a level of aggression that makes many marketers uncomfortable. However, if you can get past those barriers, you will find what is arguably the most comprehensive resource on affiliate launch copywriting in existence. The swipe files alone are worth the investment, providing a masterclass in direct response that you can model for years. The teaching content strips away the fluff and focuses purely on what moves the needle: psychological triggers, aggressive sequencing, and the courage to sell.
Is it worth $986? For the “wimp” marketer, absolutely not. But for the business owner who understands that ROI is what matters, and who is willing to apply the “Email Kraken” strategies, the answer is a resounding yes. This course has a track record of turning small lists into massive revenue streams and crushing competitors who play by the polite rules of internet marketing. If you are ready to stop apologizing for selling and start profiting, the Ben Settle – Affiliate Launch Copynomicon is the playbook you need.
