Introduction
Ben Settle – Copy Slacker is a revolutionary course designed for individuals seeking to master the art of copywriting without the overwhelming time commitment typically associated with it. Created by renowned copywriter Ben Settle, this program teaches a streamlined method to produce high-converting sales letters and ads that have generated millions in revenue across competitive niches like weight loss, golf, and business opportunities. Students will learn to leverage simple, effective techniques that prioritize speed and results over exhaustive effort, making Ben Settle – Copy Slacker an ideal choice for busy entrepreneurs, marketers, and aspiring copywriters. The course emphasizes practical, real-world applications, drawing from Ben Settle’s extensive experience in outpacing more talented competitors with less work. Expect to gain insights into creating headlines that captivate, bullets that persuade, and overall copy that drives sales effortlessly. With a focus on eliminating writer’s block and enhancing productivity, Ben Settle – Copy Slacker empowers learners to craft ads that convert cold traffic into loyal customers. Whether you’re new to copywriting or a seasoned professional, this course promises to transform your approach, helping you achieve better results in less time. By the end, you’ll have the tools to write winning copy that stands the test of time, much like the ads Ben Settle has maintained as controls for years.
Course Description
Ben Settle – Copy Slacker offers a comprehensive yet efficient curriculum that demystifies the copywriting process, focusing on Ben Settle’s proven “slacker” method. The course is structured as a 4-hour training module, delivered through video lessons, practical exercises, and downloadable resources, making it accessible for self-paced learning. Ben Settle’s teaching style is straightforward and no-nonsense, blending humor with real-world examples from his successful campaigns in hyper-competitive markets. Key highlights include strategies for quick market research, headline creation, and persuasive bullet points that drive conversions. Participants will explore how to overcome common pitfalls like writer’s block using techniques inspired by various fields, ensuring that even beginners can produce professional-grade copy. The course emphasizes ethical persuasion and psychological triggers that make ads irresistible, without requiring advanced writing skills. With Ben Settle – Copy Slacker, learners gain a toolkit for crafting ads that last for years as controls, outperforming more elaborate efforts by competitors.
Throughout Ben Settle – Copy Slacker, you’ll discover insider tips on profiling your market, spinning negatives into positives, and creating urgency that compels action. The program includes case studies from niches like golf and MLM, where Ben Settle’s methods have yielded exceptional results, such as 40% conversion rates on cold traffic. This approach not only saves time but also maximizes profitability, making it a game-changer for digital marketers. By focusing on simplicity and effectiveness, the course ensures that students can apply these techniques immediately to their own projects, leading to faster sales and reduced frustration.
Ideal Student
- Busy entrepreneurs looking to create high-converting sales copy without dedicating excessive time to writing.
- Aspiring copywriters seeking a simple, effective method to compete in saturated markets like weight loss or business opportunities.
- Digital marketers aiming to improve email campaigns and ad conversions using proven, low-effort strategies.
- Small business owners who need to write persuasive content but lack advanced writing experience.
- Experienced professionals wanting to refine their skills with innovative techniques like Ben Settle’s “slacker” approach for better results.
Learning Outcomes
- Master the ability to conduct fast and effective market research to understand customer desires and pain points.
- Develop skills in crafting compelling headlines that hook readers and boost engagement in sales letters.
- Learn to write persuasive bullet points that highlight benefits and drive prospects to take action.
- Gain techniques to overcome writer’s block and produce copy quickly, enhancing overall productivity.
- Understand how to build credibility and urgency in ads, leading to higher conversion rates and long-term success.
Course Modules
Ben Settle – Copy Slacker is divided into modules that build a strong foundation in efficient copywriting. Each module delves into specific aspects, providing actionable strategies with real-world examples.
Module 1: Overcoming Writer’s Block and Getting Started
In this module, you’ll learn techniques inspired by sex therapists for overcoming the “blank page hump,” helping you kill writer’s block dead and start writing immediately. Ben Settle shares his fail-proof method to jumpstart your creative process, emphasizing speed over perfection. Key topics include psychological triggers that enhance focus, ensuring you can produce copy in record time.
- Techniques to eliminate procrastination and foster a productive mindset.
- Step-by-step exercises to warm up your writing muscles.
- Real-life examples from Ben Settle’s campaigns that turned initial roadblocks into successes.
Module 2: Market Research Essentials
This module covers Ben Settle’s approach to profiling your market, using tools like Nielsen data and competitor analysis to uncover valuable insights. You’ll discover how to dig up gold nuggets of research quickly, avoiding common mistakes that cost sales. The focus is on understanding customer psychology to tailor your copy effectively.
- Methods for leveraging free resources to gather in-depth market intelligence.
- A cheat sheet for identifying key words that resonate with your audience.
- Case studies on how Ben Settle used research to dominate competitive niches like golf and weight loss.
Module 3: Crafting Irresistible Headlines
Here, Ben Settle reveals 1960s “Mad Man” era secrets for writing headlines that glue readers to your ads, even amidst distractions. You’ll explore templates and tactics to create headlines that evoke emotion and curiosity. This module includes examples of headlines that ran for years as controls.
- 11 newbie-proof headline templates with practical applications.
- Strategies to make headlines believable and engaging for skeptical audiences.
- Tips on testing headlines for maximum impact in email marketing and sales letters.
Module 4: Writing Persuasive Bullet Points
Focus on 12 ways to write bullet points that seep into readers’ psychology, making your copy unforgettable. Ben Settle teaches how to highlight benefits without hype, using ethical persuasion techniques.
- Methods to turn product flaws into compelling selling points.
- Examples from Ben Settle’s ads that generated massive sales through effective bullets.
- Integration of storytelling to make bullets more relatable and persuasive.
Module 5: Building Credibility and Proof
Learn to borrow credibility from competitors and use testimonials effectively, as taught in Ben Settle – Copy Slacker. This module covers ethical ways to establish trust in your ads.
- Techniques for spinning personal stories into credible narratives.
- How to avoid legal pitfalls while enhancing your ad’s believability.
- Real-world applications from niches like MLM and self-defense.
Module 6: Creating Urgency and Calls to Action
Discover methods to infuse urgency into your copy, making readers act immediately, as demonstrated in Ben Settle’s successful campaigns. This module focuses on psychological triggers for faster conversions.
- Ways to ethically create scarcity without misleading audiences.
- Examples of calls to action that shook readers into purchases.
- Integration with headline writing for a cohesive sales funnel.
Module 7: Sales Letter Structure and Design
Explore the back-asswards order of writing sales letters that crawl into customer psychology, along with design tricks for readability. Ben Settle shares tips for optimal structure.
- 15-second design hacks to make ads 10x easier to read.
- Best practices for length and layout in email marketing.
- Case studies on ads that maintained control status for years.
Module 8: Ethical Persuasion and Psychology
Dive into how people are neurologically wired for persuasion, with Ben Settle’s insights on using this in copywriting. This module covers fables and fairy tales for engaging narratives.
- Strategies to appeal to the best emotions for fail-proof ads.
- Examples of inflicting ethical psychological pain to motivate buys.
- Applications in niches like weight loss for higher engagement.
Module 9: Advanced Copywriting Habits
Build daily habits and critique methods to refine your copy, as per Ben Settle – Copy Slacker, including music and negative emotion harnessing.
- Best habits for new copywriters to accelerate earnings.
- Free ways to get top-notch critiques from experts.
- Tips on using negative experiences for faster writing.
Module 10: Realizing Success and Scaling Up
Final-tips on applying Ben Settle’s methods to scale your business, including success stories from his campaigns.
- Strategies for turning one-off ads into ongoing revenue streams.
- How to adapt techniques for different markets and products.
- Long-term planning for sustained copywriting excellence.
Real-World Applications and Success Stories
In Ben Settle – Copy Slacker, real-world applications extend to various industries, where learners apply techniques to craft ads that convert traffic into sales. For instance, in the weight loss niche, students use research methods to identify customer pain points and create targeted copy that achieves high conversion rates, such as the 40% front-end success Ben Settle experienced. These strategies help businesses scale by focusing on ethical persuasion and quick implementation, turning cold leads into loyal customers through compelling narratives and urgency-building tactics.
Success stories abound, with participants mirroring Ben Settle’s achievements, like the golf company that generated over $200k monthly from ads written in days. One student turned a struggling MLM business around, doubling response rates and earning substantial commissions by applying the course’s bullet point and headline secrets. These testimonials highlight how Ben Settle – Copy Slacker empowers everyday marketers to compete against top copywriters, fostering personal and professional growth through proven, low-effort methods.
Pricing
Ben Settle – Copy Slacker is priced as a one-time investment, reflecting its high-value content and proven results in copywriting.
- One-Time Payment: Priced at $899, this option provides lifetime access to all materials, including videos and resources, with no recurring fees.
This pricing plan includes comprehensive training and bonuses, making it a worthwhile investment for those serious about mastering copywriting efficiently.
Pros and Cons
Pros
- Streamlined methods that save time and reduce writing effort.
- Proven techniques yielding high conversions in competitive niches.
- Easy for beginners to follow with real-world examples.
- Eliminates writer’s block effectively.
- Focuses on ethical persuasion for long-term success.
- Immediate applicability to various marketing strategies.
Cons
- No money-back guarantee, which may deter risk-averse learners.
- Requires some initial effort despite being “slacker-friendly”.
- Not suitable for those seeking in-depth theoretical knowledge.
- High price point at $899 may be inaccessible for some.
- Limited to digital marketing contexts.
- Success depends on consistent application.
FAQs
Is Ben Settle – Copy Slacker suitable for beginners?
Yes, it’s designed for both newcomers and experienced copywriters, offering simple techniques that require no prior experience.
How long does it take to complete the course?
The core training is about 4 hours, but with exercises, it may take a few days to fully implement the strategies.
Does Ben Settle – Copy Slacker include a money-back guarantee?
No, there is no guarantee, as the course emphasizes commitment to the methods for best results.
Can I apply these techniques to any niche?
Absolutely, the strategies are versatile and have been used in niches like golf, weight loss, and MLM with great success.
What kind of support is provided after purchase?
The course offers resources and community access, but direct support varies; focus on self-paced learning.
How quickly can I see results from Ben Settle – Copy Slacker?
Many students report seeing improvements in their copy and sales within days of applying the techniques.
Final Verdict
Ben Settle – Copy Slacker stands out as a highly effective course for those seeking to elevate their copywriting skills without the traditional grind. With its focus on efficient, results-oriented techniques, learners can quickly produce ads that outperform competitors, as evidenced by Ben Settle’s own successes in demanding markets. The course’s strengths lie in its practicality, drawing from real-world examples like long-running control ads and high-conversion campaigns, making it ideal for entrepreneurs and marketers aiming for tangible outcomes. While the lack of a guarantee and higher price may give pause, the value delivered far outweighs these drawbacks for serious students. Ultimately, if you’re committed to mastering persuasive writing with minimal effort, Ben Settle – Copy Slacker is worth every penny, empowering you to achieve greater sales and professional growth.
