Kevin Wilke, Ed Downes, Brian Anderson – Local Sales Automation

Introduction

Are you a local business owner or entrepreneur feeling trapped in a cycle of inconsistent sales? Do you find that your business’s growth is entirely dependent on your personal ability to pick up the phone and close a deal? You’re not alone. The single biggest bottleneck for most successful local service businesses is the sales process—a chaotic, manual, and often unpredictable engine that drives revenue. What if you could replace that engine with a finely-tuned, automated system? A system that generates leads, nurtures prospects, and closes sales while you focus on strategy and growth. This is the promise of the Kevin Wilke, Ed Downes, Brian Anderson – Local Sales Automation course. This comprehensive program is not just another collection of sales tactics; it’s a complete blueprint for constructing a sales machine that runs without you. In this in-depth review, we will dissect every aspect of this sales system for small business, exploring its modules, its ideal student, and whether it truly holds the key to unlocking scalable revenue and freedom for local business owners. Prepare to dive into a course that aims to transform you from a salesperson into a sales architect.

Course Description

>The Kevin Wilke, Ed Downes, Brian Anderson – Local Sales Automation course is a meticulously designed program that teaches a holistic, systematic approach to building a sales division for a local business. The core philosophy is simple yet profound: stop relying on ad-hoc efforts and start building a predictable, repeatable, and scalable system. The course moves beyond mere lead generation, delving into the critical components that most training programs ignore: company structure, vision, staffing, management, and training. The teaching style is step-by-step and implementation-focused, providing students with actionable frameworks, checklists, and proven strategies. The creators have distilled decades of combined sales and marketing experience into a curriculum that guides you from foundational principles to advanced scaling techniques. This isn’t just about learning scripts; it’s about architecting an entire department within your business.

>What sets this local business marketing course apart is its emphasis on the human element within the automation. It masterfully blends technology and process with the art of hiring, training, and managing a high-performance sales team. You will learn not only how to set up the automated funnels that feed your business but also how to build the team that will operate them. This dual focus on systems and people ensures that the knowledge you gain is not just theoretical but immediately applicable, providing a robust framework for sustainable growth. The course is structured to be a complete business-in-a-box for sales, making it an invaluable resource for anyone serious about scaling a sales team and achieving predictable revenue.

Ideal Student

• Overwhelmed Local Business Owners: Entrepreneurs running service-based businesses (e.g., roofing, plumbing, landscaping, contracting) who are the primary salesperson and are hitting a growth ceiling. They are ready to remove themselves as the bottleneck and build a system that can grow beyond their personal efforts.
• Marketing Agency Owners: Agency owners who currently generate leads for clients but want to add high-value sales services to their offerings. This course provides the perfect framework for managing sales for multiple local clients, creating a new revenue stream and delivering better results.
• Ambitious Sales Managers: Individuals looking to step into a sales leadership role or current managers wanting to formalize their processes. The course provides advanced strategies on sales staffing solutions, training, and management that are essential for leading a modern sales team.
• Aspiring Entrepreneurs: Individuals who want to start a business focused on providing lead generation and sales services to local businesses. The Local Sales Automation system serves as the entire operational blueprint for such a venture.
• Sales Professionals Seeking Growth: High-performing salespeople who are tired of the commission-only grind and want to learn how to build and manage their own team, transitioning from a player to a coach and business owner.

Learning Outcomes

• Design and Implement a Complete Sales Automation System: You will be able to architect a full-funnel sales process, from automated lead generation and nurturing to closing, specifically tailored for a local business environment.
• Master Sales Staffing and Management: Learn the entire lifecycle of building a sales team, including writing job descriptions, sourcing top-tier candidates, conducting effective interviews, and implementing performance management systems.
• Develop a World-Class Sales Training Program: Create a repeatable onboarding and training curriculum that quickly turns new hires into productive sales professionals, complete with scripts, role-playing scenarios, and objection handling frameworks.
• Scale Sales Operations Predictably: Gain the knowledge and tools to scale your sales team from one person to a full department, implementing leadership structures and advanced automation without sacrificing quality or control.
• Generate Consistent and Predictable Revenue: By implementing the system, you will move away from the “feast or famine” cycle and create a reliable, automated engine that drives consistent revenue growth for your business or your clients’ businesses.

Course Modules

>The Kevin Wilke, Ed Downes, Brian Anderson – Local Sales Automation course is structured into a series of in-depth modules, each building upon the last to form a complete and cohesive system. The curriculum is designed to take you from a high-level strategic overview down to the granular details of daily execution. Let’s explore each module to understand the value and knowledge packed within this transformative program.

Module 1: Sales System Overview

This foundational module sets the stage for the entire sales process automation journey. It’s not about jumping straight into tactics; it’s about understanding the philosophy and architecture behind a truly automated sales machine. You will be introduced to the core components of the Local Sales Automation system, gaining a bird’s-eye view of how all the pieces fit together. Key concepts covered include:

• The Customer Value Journey: Mapping out the entire path a prospect takes from initial awareness to becoming a loyal, repeat customer.
• Key Performance Indicators (KPIs): Identifying the critical metrics that measure the health and success of your sales system.
• The Technology Stack: An overview of the essential tools (CRM, email marketing, dialers) that will power your automation.
• System vs. Silo: Understanding why a connected system outperforms a collection of disconnected marketing and sales activities.

By the end of this module, you will have a clear blueprint in mind, ensuring that every subsequent action you take is purposeful and contributes to the larger goal of building a scalable sales engine.

Module 2: Company Structure and Vision

A sales team cannot thrive in a vacuum. This crucial module delves into the foundational business elements that must be in place for a sales system to succeed. You’ll learn how to align your sales efforts with your overall company vision and structure. This is about creating an environment where sales can flourish. Topics include:

• Defining Your Sales Vision: Crafting a clear and compelling vision for what your sales department will achieve.
• Organizational Chart Design: Structuring your company to support sales, defining clear roles, responsibilities, and lines of authority.
• Creating a Sales-Driven Culture: Strategies for instilling a focus on revenue and customer acquisition across the entire organization.
• Setting Sales Goals and Targets: Learning how to set realistic yet ambitious goals that motivate your team and drive business growth.

This module ensures that your sales system is built on a solid foundation, integrated seamlessly into your business’s core identity, rather than being a tacked-on function.

Module 3: Successful Sales Staffing and Management

Here, the course shifts focus to the human engine of your sales system: the team. This module is a masterclass in sales management, providing you with the frameworks to lead, motivate, and optimize a team of sales professionals. It’s designed for the business owner or manager who wants to become an exceptional leader. Key lessons include:

• Performance Management Dashboards: Creating systems to track individual and team performance against key metrics.
• Effective Sales Meetings: Structuring your weekly and monthly meetings to be productive, motivating, and focused on results.
• Coaching and Development: Techniques for coaching your salespeople to improve their skills, overcome challenges, and hit their targets.
• Motivation and Incentive Structures: Designing compensation plans and incentive programs that drive the right behaviors and reward top performance.

You’ll learn how to move from simply managing tasks to truly leading a team, creating an environment of accountability and continuous improvement that is essential for long-term success.

Module 4: Hiring for Sales Success

Building a great team starts with hiring the right people. This module provides a proven, repeatable process for recruiting and selecting top-tier sales talent, which is often the most challenging part of how to build a sales team. You will learn how to identify candidates who not only have the skills but also possess the inherent traits required for success in sales. The curriculum covers:

• Crafting the Perfect Job Description: Writing ads that attract ideal candidates and filter out the wrong ones.
• Sourcing Candidates: Exploring both active and passive candidate channels to build a robust pipeline of applicants.
• The Interview Process: Implementing a multi-stage interview process with specific questions designed to reveal a candidate’s true capabilities and character.
• Onboarding for Success: Creating a structured 90-day onboarding plan that sets new hires up for success from day one.

By following this framework, you can dramatically increase your chances of hiring A-players who will become valuable assets to your company.

Module 5: Training for Sales Success

Once you’ve hired the right people, you need a system to turn them into high-performers. This module is all about creating a world-class sales training program. It moves beyond generic advice and provides you with the actual content and structure needed to train your team effectively. This is a core component of the Kevin Wilke, Ed Downes, Brian Anderson – Local Sales Automation philosophy. You will discover:

• Developing a Core Sales Script: Building a flexible yet effective script that guides conversations without sounding robotic.
• Role-Playing and Skill Drills: Implementing practical training exercises that build confidence and proficiency in handling real-world sales scenarios.
• Product and Service Mastery: Ensuring your team has a deep understanding of what they are selling, enabling them to communicate value effectively.
• Objection Handling Playbooks: Creating a library of responses to common objections, empowering your salespeople to turn resistance into agreement.

This module provides the tools to create a repeatable training system, ensuring every new hire receives the same high-quality preparation and can start contributing to revenue quickly.

Module 6: Scales it Up

This is the module where everything comes together and you prepare for explosive growth. “Scales it Up” is focused on the strategies and systems needed to move from a single salesperson or small team to a full-fledged sales department. It addresses the unique challenges that arise as you grow and provides the blueprint for managing that growth effectively. Topics include:

• The Sales Playbook: Documenting your entire sales process into a comprehensive playbook that allows for rapid replication and training.
• Developing Sales Leaders: Identifying and grooming your top performers to become the next generation of sales managers and team leads.
• Advanced Automation and Technology: Leveraging more sophisticated tools and software to manage a larger team and higher volume of leads.
• Multi-Channel Sales Strategies: Expanding your sales efforts across different channels (e.g., phone, email, social) to maximize reach and effectiveness.

This module ensures that the system you’ve built is not just effective at a small scale but is designed with growth in its DNA, preparing you to handle significantly more business without breaking.

Module 7: Two Live Q&A Calls with Brian Anderson & Syd Michael

Knowledge is one thing, but personalized guidance is invaluable. This module provides direct access to the experts behind the course. You get to participate in two exclusive live Q&A sessions with Brian Anderson and Syd Michael, who bring over 40 years of combined sales and marketing experience to the table. This is your opportunity to get specific answers to your most pressing questions. You can:

• Get Feedback on Your Strategy: Present your sales system plan and get real-time critique and advice from seasoned veterans.
• Overcome Specific Hurdles: Discuss unique challenges you’re facing in your business or industry and get tailored solutions.
• Network with Peers: Learn from the questions and experiences of other course participants, gaining insights you may not have considered.
• Gain Advanced Insights: Tap into the deep well of knowledge that Brian and Syd possess, going beyond the course material into advanced, nuanced strategies.

These sessions transform the course from a static learning experience into a dynamic, interactive workshop, ensuring you can successfully implement the Local Sales Automation system in your unique context.

Module 8: Advanced Lead Generation & Nurturing Automation

While the core system is covered, this advanced module dives deeper into the technology that fuels your sales engine. It’s a masterclass in building the automated marketing funnels that consistently deliver high-quality, warm leads to your sales team. You will move beyond the basics and learn to create sophisticated, multi-touch campaigns that engage and convert prospects automatically. The focus is on local lead generation automation at an expert level. Key areas of study include:

• Building High-Converting Landing Pages: Designing and optimizing pages specifically for local service businesses to capture leads effectively.
• Email & SMS Nurturing Sequences: Crafting automated email and text message campaigns that build trust and authority over time.
• Retargeting Strategies: Implementing pixel-based retargeting to stay in front of prospects who have shown interest but haven’t converted.
• CRM Integration: Ensuring seamless data flow between your marketing automation tools and your CRM for a unified view of the customer journey.

This module empowers you to build the “marketing” side of the marketing and sales equation with precision and automation, creating a perpetual lead-generation machine for your sales team.

Module 9: CRM Mastery and Data-Driven Sales

Your CRM is the central nervous system of your sales operation. This module ensures you are using it to its full potential. Most businesses only scratch the surface of their CRM’s capabilities. Here, you’ll learn how to transform it from a simple contact database into a powerful tool for sales forecasting, performance analysis, and strategic decision-making. This is a deep dive into the data side of the sales system for small business. You will master:

• Advanced Pipeline Management: Customizing your sales pipeline stages to accurately reflect your unique sales process and improve forecasting accuracy.
• Custom Fields and Data Capture: Setting up your CRM to capture the specific data points that are most valuable for your business.
• Dashboards and Reporting: Building custom dashboards that provide at-a-glance insights into team performance, lead conversion rates, and sales velocity.
• Data-Driven Coaching: Using the data in your CRM to identify individual and team weaknesses and provide targeted coaching to improve performance.

By mastering your CRM, you move from managing by gut feeling to leading with hard data, which is the hallmark of a truly professional and scalable sales organization.

Module 10: Building a Long-Term Sales Culture

The final, and perhaps most important, module focuses on the ultimate goal: creating a self-sustaining sales culture. A system can be replicated, but a culture is unique and provides a lasting competitive advantage. This module teaches you how to embed sales excellence into the very DNA of your company, so it thrives long after the initial setup. It’s about creating an environment where great salespeople want to work and stay. This module covers:

• Recognition and Rewards Programs: Implementing systems that celebrate wins and reinforce desired behaviors beyond just commission.
• Creating Career Paths: Developing clear career progression plans for your sales team to foster loyalty and ambition.
• Fostering Continuous Improvement: Building a culture where team members are always learning, sharing best practices, and striving to be better.
• Leading by Example: Understanding the role of the business owner or senior leader in embodying and championing the sales culture every single day.

This is the capstone of the Kevin Wilke, Ed Downes, Brian Anderson – Local Sales Automation course, ensuring that the system you build is not just effective but also durable, evolving, and a core part of your business’s identity for years to come.

Real-World Applications and Success Stories

>The principles taught in the Local Sales Automation course are not theoretical; they are designed for immediate, real-world application, particularly within the competitive landscape of local service businesses. Imagine a local roofing company that relied solely on the owner’s reputation and word-of-mouth referrals. Business was inconsistent, and growth was stagnant. By applying this system, the owner could implement an automated lead generation funnel using targeted Facebook ads and a simple landing page. Leads would automatically flow into a CRM and be assigned to a newly hired salesperson, trained using the program’s scripts and objection handling playbook. The owner, freed from making sales calls, could focus on operations and marketing strategy, while the sales system consistently booked 5-10 new jobs per week, creating predictable revenue and allowing the business to expand into a new territory.

>Consider a marketing agency that was struggling to prove its ROI to clients. They could generate leads, but clients were often poor at closing them. By adopting the Kevin Wilke, Ed Downes, Brian Anderson – Local Sales Automation framework, the agency could add a new, high-margin service: sales management. They would build and staff a sales team for their clients using the exact hiring and training modules from the course. The agency would manage the team, track performance through the CRM mastery techniques, and report on tangible results—closed deals and revenue. This transformed their business model from a simple service provider to an indispensable growth partner, dramatically increasing client retention and average lifetime value. These archetypes illustrate the power of the system: it provides a clear, actionable path from chaos and inconsistency to a predictable, scalable, and profitable sales operation.

Pricing

>Investing in a comprehensive system like Local Sales Automation is an investment in the foundational growth of your business. The pricing for this course is typically structured as a one-time payment, which grants you lifetime access to all course materials, including all modules, templates, and any future updates.

• One-Time Payment: A single payment provides full, lifetime access to the entire Kevin Wilke, Ed Downes, Brian Anderson – Local Sales Automation course, including all video modules, downloadable resources, the sales playbook templates, and the live Q&A session replays. This model is designed for entrepreneurs who want to own their education outright and refer back to the material as their business grows.

>While the exact price point can vary based on promotions or special offers, the value proposition is immense. The cost is a fraction of what it would take to hire a high-end sales consultant to build even a fraction of this system for you. Your purchase includes a complete blueprint for building a revenue-generating department, potentially worth hundreds of thousands of dollars to your business over time. It is a strategic investment in creating a self-sustaining asset that will pay dividends for years to come.

Pros and Cons

Pros

• Comprehensive and Holistic System: The course covers everything from high-level strategy and vision to the nitty-gritty details of hiring scripts and CRM setup, providing a complete A-to-Z blueprint.
• Focus on Automation and Scalability: Unlike other sales courses that focus on individual tactics, this program is built from the ground up with the goal of creating a system that can run and scale without the owner’s direct involvement.
• Expert Instruction: The course is led by industry veterans Kevin Wilke, Ed Downes, and Brian Anderson, who bring decades of real-world, proven experience to the table.
• In-Depth Coverage of Staffing: It provides invaluable, actionable guidance on hiring, training, and managing a sales team—a critical and often-overlooked component of building a sales division.
• Interactive Learning with Live Q&A: The inclusion of live Q&A calls with the experts adds immense value, allowing for personalized feedback and clarification that pre-recorded courses lack.
• Applicable to Various Business Models: The principles are not just for business owners but are also highly valuable for marketing agencies, aspiring sales managers, and entrepreneurs.

Cons

• Significant Implementation Effort Required: This is not a “magic bullet” course. Building the system requires a substantial investment of time, effort, and resources. It is for serious action-takers only.
• Potential for High Initial Cost: For a very small or startup business, the one-time payment may be a considerable investment, though the value proposition is strong.
• May Be Overkill for Solopreneurs: If you have no intention of ever hiring a sales team, a large portion of the course, particularly the staffing and management modules, may not be immediately relevant.
• Information Density: The sheer volume of high-level information could be overwhelming for absolute beginners with no prior sales or marketing experience.
• Tool Costs Not Included: While the course teaches you what tools to use, the cost of the CRM, email marketing platform, and other software is an additional expense not covered by the course fee.
• Requires a Shift in Mindset: Business owners who are accustomed to being the sole salesperson may find it challenging to let go and trust the system and a team, which is a psychological barrier to implementation.

FAQs

Is this course suitable for someone with no sales or marketing experience?
While the course is comprehensive, it is best suited for individuals who have some basic understanding of business. A complete beginner might find the pace fast, but the step-by-step nature is designed to be accessible. It’s more about the drive to implement than prior knowledge.

What specific tools or software will I need to implement the Local Sales Automation system?
The course recommends a core technology stack which typically includes a CRM (like Salesforce, HubSpot, or a more affordable alternative), an email marketing service, and a dialer software. The modules often provide options at different price points.

How long do I get access to the course materials after purchase?
The course is typically sold with a lifetime access pass. This means you pay once and can return to the materials, including any future updates, for as long as the course exists.

What if I don’t have a business yet? Can I still benefit from this course?
Absolutely. The Local Sales Automation system is a perfect blueprint for starting a business that provides sales services to local companies. Many students use the framework to launch their own lead generation and sales management agencies.

How is this course different from other sales training programs on the market?
Most sales courses focus on teaching individual sales tactics. This course is unique because it teaches you how to build the entire business system around sales—including the automation, staffing, management, and culture—making it a far more scalable and comprehensive solution.

Is there a money-back guarantee if I’m not satisfied with the course?
The specific refund policy can vary, so it’s crucial to check the sales page for the most current terms and conditions. Typically, high-ticket courses like this offer a satisfaction guarantee within a certain timeframe, provided you can show you have made an effort to implement the material.

Final Verdict

>The Kevin Wilke, Ed Downes, Brian Anderson – Local Sales Automation course is, without a doubt, one of the most comprehensive and strategically sound programs available for local business owners looking to scale. It successfully bridges the massive gap that exists between generic sales training and the practical, operational reality of building a functional sales department. Its greatest strength lies in its holistic approach; it understands that a successful sales engine is not just about scripts and closing techniques, but about the foundational pillars of vision, structure, people, and process. For the right person, this course is not just an educational product—it is a complete business-in-a-box, a blueprint for constructing a valuable, revenue-generating asset. This program is unequivocally worth it for established local business owners who are hitting a growth ceiling and are ready to make the leap from operator to CEO. It is also a game-changer for marketing agency owners looking to add a powerful, high-value service to their suite. The depth of the content on hiring and managing a sales team alone is worth the price of admission, as this knowledge is rarely taught so effectively elsewhere. However, it is not for everyone. If you are a solopreneur with no plans or desire to hire, or if you are looking for a quick, low-effort “magic bullet,” you will be disappointed. The course demands commitment, action, and a willingness to invest in both time and additional tools. But for those who are ready to do the work, the Local Sales Automation system provides a clear, proven, and potentially life-changing path to predictable revenue, personal freedom, and scalable success. It is a top-tier investment for any serious entrepreneur in the local space.

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