Introduction
In a world where the business-to-business (B2B) ecommerce market is projected to reach a staggering $20.9 trillion by 2027, the demand for skilled communicators has never been higher. Companies are desperately seeking writers who can cut through the noise and connect with professional buyers, yet a massive skills gap exists. This is where the Katie Yeakle – Secrets of Writing HIGH-PERFORMANCE Business-to-Business Copy course comes into play. This isn’t just another writing program; it’s a comprehensive gateway to one of the most stable, lucrative, and respected niches in the writing industry. Designed by the experts at the American Writers & Artists Institute (AWAI) and taught by B2B master Steve Slaunwhite, this course demystifies the process of writing for businesses. It moves beyond the hype of consumer marketing and teaches you how to craft informative, credible, and persuasive content that helps businesses make smarter purchasing decisions. Whether you’re a complete novice or a seasoned writer looking for a more profitable specialty, this program provides the step-by-step blueprint to build a successful career writing short, engaging copy for an industry that values and compensates its writers exceptionally well.
Course Description
p>The Katie Yeakle – Secrets of Writing HIGH-PERFORMANCE Business-to-Business Copy program is a deep-dive, immersive experience into the B2B marketplace. It is meticulously structured to take you from understanding the core psychology of the B2B buyer to mastering the specific writing projects that clients pay top dollar for. The course’s teaching style is refreshingly direct and practical, leveraging decades of real-world experience from Steve Slaunwhite, a veteran who has written for giants like UPS, Hewlett-Packard, and Sprint. The curriculum is built around proven formulas, templates, and checklists that you can immediately apply to your work, eliminating guesswork and accelerating your path to professionalism. This is not about abstract theory; it’s about learning the exact techniques to generate leads, nurture relationships, and drive sales for B2B clients through the power of the written word.What sets this course apart is its modern approach. While grounded in timeless direct-response principles, it has been completely updated to reflect today’s digital-first B2B landscape. You’ll learn how to write for social media, craft compelling email sequences, create high-converting landing pages, and produce the “practical tactical” content that modern B2B buyers crave. The program goes beyond just writing; it provides a holistic business education, showing you how to find clients, price your services, and build a sustainable freelance business. With a wealth of real-world examples, practice assignments, and an impressive swipe file of successful B2B copy, you are not just learning—you’re building a toolkit for immediate success. This is the quintessential program for anyone serious about becoming an in-demand B2B writer.
Ideal Student
- Aspiring Writers New to the Field: Individuals who love to write but are unsure where to start. B2B is presented as the perfect entry point due to its lower competition, straightforward writing style, and high demand for new talent.
- Career Changers Seeking Flexibility and Income: Professionals from other fields who want to transition into a flexible, high-income career. The course shows how to leverage existing industry knowledge to break into writing quickly.
- Freelance Writers Looking for a Lucrative Niche: Existing copywriters or content writers struggling to find well-paying clients in the crowded B2C market. This course reveals how to tap into the B2B world where projects pay significantly more.
- Marketing Professionals Wanting to Upskill: In-house marketers or content managers who want to improve their copywriting skills to generate better results for their companies and advance their careers.
- Anyone with Industry Expertise: Engineers, accountants, dentists, or IT professionals who want to monetize their specialized knowledge by becoming a go-to writer within their own industry.
Learning Outcomes
- Master the unique psychology of the B2B buyer, including their “split personality” motivations (business needs vs. personal reputation).
- Learn to write in the “business casual” tone that resonates with professional audiences, avoiding corporate jargon and hype.
- Confidently write all major B2B copy formats, including case studies, white papers, email campaigns, landing pages, blog posts, and ads.
- Develop a step-by-step process for researching any B2B product or service, even if you’re not a technical expert, using Steve’s 5-point strategy.
- Build a complete B2B writing business from scratch, with proven strategies for finding high-quality clients, pricing projects, and securing long-term work.
Course Modules
The Katie Yeakle – Secrets of Writing HIGH-PERFORMANCE Business-to-Business Copy course is structured into logical modules that build upon each other, guiding you from foundational concepts to advanced applications and business-building strategies. Each module is packed with video lessons, detailed examples, and practical assignments designed to solidify your understanding and skills.Module 1: The B2B Opportunity: Your Fastest Path to Success
This foundational module sets the stage by illuminating the sheer scale and opportunity within the B2B market. You’ll discover why B2B is the largest and fastest-growing niche for copywriters, projected to hit $20.9 trillion. The session demystifies the common misconception that B2B writing is dry or overly technical, revealing it as a field where curiosity is rewarded and writers are respected. You’ll understand the fundamental shift from old-school sales to modern digital marketing and why 80% of B2B buying decisions now start online. This module establishes why B2B is the most logical and lucrative entry point for new writers, highlighting the lower competition and higher pay rates compared to the B2C world. By the end, you’ll have a crystal-clear vision of your potential career path and the immense demand awaiting skilled B2B writers.
- Understanding the $20.9 trillion B2B market and its growth.
- Why B2B is the best niche for new writers: less hype, more respect.
- The digital shift: How 80% of B2B sales interactions now happen online.
- Debunking myths: You don’t need to be a technical expert.
Module 2: Understanding the B2B Buyer’s Mind
To write effective B2B copy, you must first understand who you’re writing to. This module provides a deep dive into the psychology of the B2B buyer. You’ll learn about the “split personality” every business decision-maker has: one part focused on logical, company-centric needs (ROI, efficiency, risk reduction) and the other on personal motivations (career advancement, impressing superiors, job security). The course teaches you to address both simultaneously for maximum impact. You’ll explore the key influencing factors that drive every B2B purchase and how to weave them into your copy. This module also introduces the “CNI Factor” (Critical Need Indicator) and other subtle psychological triggers that can tip the scales in your favor. Mastering this module means you’ll never write generic copy again; you’ll be able to craft messages that speak directly to the core needs and desires of your audience.
- The “split personality”: Balancing business and personal motivations.
- The 4 key influencing factors in every B2B decision.
- Understanding the “CNI Factor” to uncover urgent needs.
- How to make your prospect look good to their boss with your copy.
Module 3: The Essentials of High-Performance B2B Writing
Before tackling specific projects, you must master the fundamentals of the B2B writing style. This module is your crash course in crafting clear, concise, and compelling copy that gets results. You’ll learn the art of the “business casual” tone—professional yet conversational and free of stuffy corporate-speak. The instructor shares his secrets for turning complex product features into powerful, benefit-driven statements that resonate with buyers. You’ll discover the B2B headline that virtually never fails and get a list of 60 powerful headline words. This module also covers the crucial “motivating sequence”—the five essential things every piece of B2B copy must do to guide the reader toward a decision. From creating a compelling hook to writing an irresistible call to action, this module provides the building blocks for all the high-performance copy you’ll write in the future.
- Mastering the “business casual” writing style.
- Turning features into benefits the buyer cares about.
- Steve’s 5-point strategy for quickly understanding any product.
- The “motivating sequence”: A 5-step formula for persuasive copy.
Module 4: Writing Lead-Generating Ads and Landing Pages
Generating leads is the lifeblood of B2B marketing, and this module shows you exactly how to do it with short, powerful copy. You’ll learn to write high-impact ads for platforms like Google, Facebook, and LinkedIn. The course breaks down the “3-C’s” of B2B ad copy (Clear, Concise, Compelling) and provides formulas for crafting messages that stop the scroll and generate clicks. You’ll then dive into writing the landing pages those ads lead to. This is a critical skill, as a great ad with a poor landing page is a wasted opportunity. You’ll get a step-by-step template for writing landing pages that convert, focusing on the headline, value proposition, body copy, and a bold call-to-action. This module is packed with examples of what works (and what doesn’t), giving you the confidence to create lead-generation machines for any client.
- Crafting effective Google and social media ads.
- The “3-C’s” of B2B ad copy for maximum impact.
- Writing high-converting landing pages that capture leads.
- How to write a call-to-action that gets immediate clicks.
Module 5: Crafting Authority-Building Articles and Blog Posts
Content is king in B2B, and this module teaches you how to write the articles and blog posts that establish your clients as industry authorities. You’ll learn the secret to creating “practical tactical” content—information that is immediately useful to the reader. The course provides proven formulas and outlines for structuring articles that solve problems, offer new ideas, or explain how to do something better. You’ll discover how to research topics quickly, find compelling angles, and write engaging pieces that are easy to read on a mobile device. This module also covers how to use articles to support lead-generation campaigns, turning informative content into a powerful tool for building your client’s email list and nurturing prospects. By the end, you’ll be able to write the kind of valuable content that builds trust and keeps a brand top-of-mind.
- The “practical tactical” approach to content marketing.
- Proven formulas for writing high-value blog posts and articles.
- How to research and outline any topic in under an hour.
- Using content to generate leads and build authority.
Module 6: The Power of Proof: Writing B2B Case Studies
Case studies are the ultimate proof tool in B2B, and this module shows you how to write them like a pro. Often called “good news stories,” case studies tell the tale of a customer who had a problem and found success with your client’s product. You’ll learn a simple, repeatable formula for structuring these stories: the customer, the problem, the solution, and the results. The course provides the exact interview script Steve uses to extract powerful quotes and compelling details from customers, which is often the most challenging part of the process. You’ll learn how to present data and results in a way that is both credible and persuasive. This module is a favorite among writers because it’s fun, formulaic, and incredibly valuable to clients who need social proof to close more sales.
- The simple 4-part formula for a perfect case study.
- Steve’s personal interview script for getting great stories.
- How to present results and data for maximum impact.
- Why case studies are one of the most fun and profitable B2B projects.
Module 7: Nurturing Leads with B2B Email Marketing
Once a lead is captured, the work has just begun. This module is dedicated to the art of B2B email marketing, where the goal is to nurture relationships and guide prospects toward a purchase. You’ll learn to write two types of emails: promotional emails that drive a specific action and “staying in touch” emails that provide value and build trust. The course reveals the secrets to writing subject lines that get your emails opened in a crowded inbox. You’ll get templates and formulas for crafting multi-day email campaigns that educate, persuade, and convert. You’ll also learn how to write the landing pages that often accompany these email offers. This module is crucial for understanding the “slow burn” nature of the B2B sales cycle and how to use email to stay top-of-mind with prospects over weeks or months.
- Writing promotional vs. “stay-in-touch” emails.
- How to write subject lines that demand to be opened.
- Crafting multi-day email campaigns that nurture leads.
- Keeping copy short and mobile-friendly for busy professionals.
Module 8: Becoming an Expert: B2B White Papers and E-books
White papers and e-books are the pinnacle of B2B content marketing, and they are also among the most lucrative projects for writers. This module teaches you how to write these in-depth guides that establish a client as a thought leader. You’ll learn that a white paper is essentially a long, detailed article that explains a new solution to a pressing business problem. The course provides a clear structure for outlining and writing these comprehensive documents, from the executive summary to the conclusion. You’ll discover how to balance technical information with persuasive copy and how to use white papers as powerful lead magnets. With fees averaging $5,000-$8,000 per project, mastering this module can dramatically increase your income potential and position you as an elite B2B writer.
- What a white paper is and why it’s a powerful B2B tool.
- Structuring and outlining an 8-12 page white paper or e-book.
- How to use white papers as high-value lead generators.
- The potential to earn $500+ per page writing these in-depth guides.
Module 9: Expanding Your Skills: Websites and Video Scripts
Modern B2B marketing requires a multi-channel approach, and this module equips you with the skills to write for two of the most important channels: websites and video. You’ll learn how to write and refresh the key pages of a B2B website, including the home page, “About Us” page, and product/service pages. The course shows you how to structure website copy for clarity, persuasion, and SEO. Then, you’ll dive into the fast-growing world of B2B video, learning to write short scripts for “explainer videos” that demonstrate how a product works and its benefits. These videos are highly effective and a new source of high-paying work for writers. This module ensures you can offer a full suite of services to meet the diverse needs of modern B2B clients.
- Writing high-impact copy for key B2B website pages.
- The fundamentals of writing compelling B2B video scripts.
- How to write for short, engaging “explainer” videos.
- Meeting the demand for multi-channel B2B marketing content.
Module 10: Building Your Thriving B2B Writing Business
Great writing skills are useless without clients. This final module is your complete guide to launching and growing a successful B2B freelance business. You’ll learn how to select a target market that leverages your background and interests. The course provides proven techniques for finding and approaching potential clients, including how to get that all-important first meeting. You’ll get Steve’s personal templates for emails, quotes, and project proposals that you can adapt and use. The module also covers crucial business topics like pricing your services for maximum profit and turning first-time clients into long-term partners. By the end of this module, you’ll have a clear, actionable plan to find clients, get paid well, and build the freelance career of your dreams.
- How to choose a profitable B2B niche or target market.
- Proven strategies for finding and landing your first clients.
- Steve’s personal templates for quotes and client communication.
- How to price your projects and build a roster of repeat clients.
Real-World Applications and Success Stories
The skills taught in the Katie Yeakle – Secrets of Writing HIGH-PERFORMANCE Business-to-Business Copy course are immediately applicable in the real world. Every day, B2B companies require a constant stream of marketing materials to attract, nurture, and convert customers. As a graduate of this program, you will be equipped to write the Google ads that appear when a warehouse manager searches for a new forklift, the blog post that educates a CFO about new accounting software, the case study that proves a manufacturing system’s ROI, and the email sequence that guides a prospect through a complex buying decision. These are not theoretical exercises; they are billable projects that businesses need and pay well for. You’ll be able to write short-form copy for social media, in-depth white papers for lead generation, and everything in between, making you an indispensable asset to any B2B company looking to grow.
The proof of the program’s effectiveness lies in the success of its graduates. Countless AWAI members have used this course to launch thriving careers. Take Keith Trimels, who landed assignments with IBM and earned back his investment in the program 150 times over in just a few months. Lisa Christoffel successfully transitioned into a new career, while Steve Maurer leveraged his industrial background to become a go-to writer in that niche. Margot Howard and Michele Peterson also built successful freelance businesses, crediting the course’s practical, step-by-step approach for their rapid progress. These stories are not anomalies; they are the result of applying the proven strategies and techniques taught in this comprehensive program, demonstrating that a high-income writing career in B2B is an achievable reality.
Pricing
Investing in your education is the first step toward a lucrative new career. The Katie Yeakle – Secrets of Writing HIGH-PERFORMANCE Business-to-Business Copy program is offered as a comprehensive, one-time payment option, giving you lifetime access to all course materials. This ensures you can learn at your own pace and revisit the lessons anytime you need a refresher.
- One-Time Payment: $497 (or a current promotional price). This includes full access to all video modules, downloadable resources, templates, checklists, and the exclusive swipe file of successful B2B copy examples.
Your one-time investment grants you unlimited access to the entire course library, including any future updates, ensuring you always have the most current B2B copywriting strategies at your fingertips. This is a complete business-in-a-box solution designed to get you earning as quickly as possible.
Pros and Cons
Pros
- Comprehensive Curriculum: Covers everything from basic psychology to advanced writing techniques and business-building strategies.
- Expert Instructor: Taught by Steve Slaunwhite, a bona fide B2B copywriting superstar with decades of experience and a client list featuring Fortune 500 companies.
- High-Demand Niche: Focuses on the B2B market, which is massive, growing, and far less competitive than B2C, with significantly higher pay rates.
- Practical and Actionable: The course is built around proven formulas, templates, and checklists that you can use immediately on real client projects.
- Business-Building Focus: Goes beyond just writing to provide a complete roadmap for finding clients, pricing services, and running a successful freelance business.
- Impressive ROI Potential: The skills learned can lead to projects worth hundreds or thousands of dollars, allowing you to recoup your investment quickly.
Cons
- Requires Self-Discipline: As a self-paced online course, success depends on your motivation to complete the lessons and do the practice assignments.
- Initial Learning Curve: The sheer amount of information can be overwhelming for absolute beginners with no prior marketing or writing knowledge.
- Niche Specificity: The course is heavily focused on B2B. While this is a pro for those interested in the niche, it may not be suitable for writers committed to other areas like fiction or consumer lifestyle writing.
- Digital Focus: The curriculum is modern and digitally-focused, spending less time on traditional B2B channels like direct mail or print advertising.
- Investment Cost: While offering a high potential ROI, the upfront cost may be a barrier for some individuals on a tight budget.
- No Direct Feedback: Unlike a live workshop, you don’t get personalized feedback on your writing from the instructor unless you opt for a more expensive coaching package.
FAQs
Do I need any prior writing or marketing experience to take this course?
No, this course is designed to be accessible to beginners. It starts with the fundamentals and builds your knowledge step-by-step, making it the perfect entry point into the world of professional writing.
How is B2B copywriting different from B2C (Business-to-Consumer) copywriting?
B2B copywriting is more about informing and educating to build a relationship over time. The buying cycle is longer, decisions are more logical, and the copy is less hyped. B2C is often more emotional and focused on immediate impulse buys.
How much can I realistically earn as a B2B writer after taking this course?
Earnings vary, but the course provides realistic fee ranges. A single project like a case study can pay $1,200-$2,000, while an email campaign can pay $1,750-$2,500. The course demonstrates how a week’s work could potentially earn $5,250-$7,800.
What if I don’t have a background in a specific industry like technology or manufacturing?
You don’t need one! The course teaches you how to be a curious and fast learner. Steve Slaunwhite’s 5-point strategy shows you exactly how to research and understand any product or service quickly, even if you’ve never heard of it before.
Is this course updated for today’s digital marketing landscape?
Yes, absolutely. The program, often referred to as “Modern B2B Copywriting,” has been completely revamped to cover digital channels like social media, email marketing, landing pages, and content marketing, which are the cornerstones of modern B2B strategy.
How long does it take to complete the course?
The course is self-paced, so you can move through it as quickly or slowly as you like. A dedicated student could potentially complete the core modules in a few weeks, but many prefer to take a couple of months to fully absorb the material and complete the practice assignments.
Final Verdict
The Katie Yeakle – Secrets of Writing HIGH-PERFORMANCE Business-to-Business Copy course is, without a doubt, one of the most comprehensive, practical, and valuable training programs available for aspiring and established writers alike. Its greatest strength is its laser focus on a niche that is not only massive and growing but also notoriously underserved by skilled copywriters. The instruction, led by the legendary Steve Slaunwhite, is clear, actionable, and grounded in decades of real-world success with top-tier clients. The curriculum brilliantly demystifies the B2B buying process and equips you with a specific, formulaic approach to writing all the major copy formats clients demand, from short ads to in-depth white papers. This isn’t a course that leaves you with abstract theory; it gives you a toolbox full of templates, checklists, and swipe files that you can use to start landing clients and earning money almost immediately. The inclusion of a dedicated module on building your business is the final piece that makes this a complete solution, not just a writing course. While it requires self-discipline and represents a financial investment, the potential return is extraordinary. For anyone looking to escape the low-pay, high-competition world of general content writing or B2C copywriting and build a respected, high-income freelance career, this course is an unequivocal must-have. It is a definitive roadmap to success in the best-kept secret of the writing world: B2B.
