Introduction
In the hyper-competitive world of digital marketing, landing a client is only half the battle. The real challenge, and the true measure of an agency or freelancer’s success, is the ability to deliver tangible, consistent results that keep clients happy and retain them for the long haul. If you’ve ever felt the sting of losing a client due to poor performance or felt overwhelmed by the complexity of Facebook Ads, you’re not alone. Many marketers possess the skills to acquire clients but lack a robust system for guaranteeing their success. This is precisely the gap that the Jordan Platten – How To Get Kick-Ass Results For Clients course is designed to fill. This isn’t just another technical tutorial on how to navigate the Ads Manager; it’s a comprehensive blueprint for building a sustainable, profitable marketing business built on a foundation of exceptional client results. Jordan Platten has distilled his extensive experience, including spending over £100,000 on client campaigns and achieving a remarkable 100% client retention rate, into a repeatable system. This course will guide you through the exact strategies he used to generate over 1,500 customers for a single client and achieve ROIs as high as 2,000%. If you’re ready to move beyond guesswork and start delivering results that speak for themselves, this is your definitive guide.
Course Description
The Jordan Platten – How To Get Kick-Ass Results For Clients course is a fully comprehensive training program that transcends typical Facebook advertising tutorials. The core philosophy of the course is that client retention is the ultimate key to success, and that is only achieved through consistently delivering outstanding results. Jordan Platten moves beyond simple button-pushing and equips you with a strategic mindset and a tactical playbook for managing client campaigns from start to finish. The course is structured to be a complete system, covering everything from initial client onboarding and strategy to advanced optimization techniques and reporting. The teaching style is direct, no-fluff, and grounded in real-world data from Jordan’s own agency, where he has managed significant ad spend and tested countless methodologies. You are not just learning theory; you are gaining access to a proven, battle-tested framework designed to produce massive returns on investment for a diverse range of clients. This is the course for marketers who want to stop trading time for money and start building a reputable business based on performance and proven success.
What sets this program apart is its unwavering focus on the client-agency relationship as a performance partnership. The curriculum is built around the idea that your success is intrinsically linked to your client’s success. You will learn how to set proper expectations, communicate effectively, and present data in a way that demonstrates undeniable value. The Jordan Platten – How To Get Kick-Ass Results For Clients course doesn’t just teach you how to run ads; it teaches you how to run a successful client service. You will learn the psychology behind what makes a client stay, how to troubleshoot campaigns without panicking, and how to scale successful campaigns to drive even greater results. This holistic approach ensures that by the end of the course, you are not just a better Facebook advertiser, but a more confident, competent, and in-demand marketing professional capable of building a thriving career or agency.
Ideal Student
- Aspiring or Struggling Freelance Marketers: If you’re looking to start or grow your freelance business but are held back by a lack of confidence in delivering consistent ad results, this course provides the proven framework you need to attract and, more importantly, retain high-paying clients.
- New Social Media Agency Owners: You’ve launched your agency, but you’re struggling with the most critical part: getting kick-ass results. This course will give you the systems and processes to manage multiple client accounts effectively, ensuring high client satisfaction and a stellar retention rate that fuels your agency’s growth.
- In-House Marketing Managers: If you’re responsible for running your company’s Facebook ad campaigns and are under pressure to show a clear ROI, this course will arm you with advanced strategies to optimize your budget, generate more leads and sales, and prove your value to the wider organization.
- Marketing Professionals with Knowledge Gaps: Perhaps you’ve taken other courses or have basic knowledge of Facebook Ads, but you still feel there are missing pieces in your understanding. This course fills those gaps with advanced, real-world techniques that aren’t commonly taught, moving you from intermediate to expert level.
- Business Owners Who Run Their Own Ads: If you’re a business owner tired of wasting money on ineffective ad campaigns, the Jordan Platten – How To Get Kick-Ass Results For Clients course will empower you to take control of your marketing, understand the metrics that matter, and generate a predictable flow of customers for your own business.
Learning Outcomes
- Master a Proven Client Acquisition and Retention System: Learn the end-to-end process for not only landing clients but, crucially, delivering such outstanding results that they stay with you for the long term, achieving a near 100% retention rate like Jordan’s.
- Consistently Generate High-ROI Ad Campaigns: Develop the skills to build and manage Facebook ad campaigns that deliver a return on investment from 100% to over 2,000%, turning ad spend into a predictable profit center for your clients.
- Implement Advanced Targeting and Creative Strategies: Move beyond basic audience interests and learn how to uncover highly profitable customer segments and craft compelling ad creatives and copy that convert, even with limited budgets.
- Develop Expert-Level Campaign Optimization Skills: Learn how to analyze campaign data, identify key performance indicators, and make informed decisions to scale winning ads and cut losses on underperformers, ensuring every penny of the budget is maximized.
- Build Confidence and Authority as a Marketer: By the end of the Jordan Platten – How To Get Kick-Ass Results For Clients course, you will possess the knowledge, systems, and real-world case studies to confidently pitch your services, command higher fees, and build a reputable brand in the digital marketing space.
Course Modules
The Jordan Platten – How To Get Kick-Ass Results For Clients course is meticulously structured into a series of in-depth modules. Each module builds upon the last, taking you on a logical journey from foundational principles to advanced execution. This step-by-step approach ensures that you not only understand the ‘what’ but also the ‘why’ behind every strategy, empowering you to adapt and apply the lessons to any client or industry. Below, we break down the core components of the curriculum.
Module 1: The Foundation – The Kick-Ass Mindset
This initial module sets the stage for everything that follows. Jordan Platten argues that success in client management begins with the right mindset. It’s not just about knowing the technical steps; it’s about understanding the psychology of delivering value and building trust. You will learn why focusing on client retention is the single most important activity for a sustainable agency. This module covers the core philosophy of the course: getting results is paramount. You’ll explore how to shift your thinking from a service provider to a strategic partner in your client’s growth. Key lessons include understanding the true meaning of ROI for a client, setting realistic and ambitious expectations from day one, and developing the confidence to make bold decisions that drive results. This foundational module is crucial for anyone who has previously struggled with client communication or felt like they were just a “vendor” rather than an indispensable part of their client’s team.
- The core principle: Why client retention trumps client acquisition.
- Adopting a strategic partner mindset, not a task-doer mindset.
- Setting crystal-clear expectations for performance and communication.
- Understanding the psychology behind why clients stay or leave.
Module 2: Client Onboarding & Strategy Mastery
A successful campaign is born long before the first ad is launched. This module is dedicated to the critical process of client onboarding and strategic planning. You will learn Jordan’s exact process for dissecting a client’s business to uncover their true goals, ideal customer, and unique selling proposition. This is where you lay the groundwork for a campaign that is aligned with business objectives, not just vanity metrics. The module provides templates and frameworks for conducting a thorough discovery call and creating a comprehensive marketing strategy document. You’ll learn how to identify the key metrics that truly matter to the client’s bottom line, whether it’s leads, sales, or customer lifetime value. By mastering this module, you eliminate guesswork and ensure every action you take in the Ads Manager is purposeful and designed to achieve a specific, pre-agreed outcome. This strategic front-loading is the secret to building trust and demonstrating your expertise from the very beginning.
- Jordan’s client discovery questionnaire template.
- How to define the “One Thing” that will move the needle for a client.
- Mapping out the customer journey and identifying key leverage points.
- Creating a campaign strategy that aligns with client business goals.
Module 3: The Ad Manager Deep Dive – Beyond the Basics
With a solid strategy in place, it’s time to get technical. This module provides a comprehensive tour of the Facebook Ads Manager, but with a focus on the advanced features and settings that are often overlooked. Jordan Platten goes beyond simply creating a campaign and walks you through the nuances of the platform that can make or break a campaign’s success. You’ll gain a deep understanding of the Facebook algorithm, how the learning phase works, and how to structure your account for long-term success. This module covers essential topics like pixel setup, custom conversions, and the correct use of campaign budget optimization (CBO). The goal here is to give you complete control and confidence in the technical setup, ensuring you’re giving your campaigns the best possible chance to succeed from a platform perspective. This is the foundational technical knowledge required to execute the advanced strategies you’ll learn in later modules.
- Advanced pixel and API configuration for accurate tracking.
- Understanding the Facebook algorithm and the learning phase.
- The correct way to use Campaign Budget Optimization (CBO).
- Setting up custom audiences and custom conversions for precision.
Module 4: Unstoppable Audience Targeting
Finding the right people is half the battle in advertising. In this module, you’ll learn Jordan’s advanced approach to audience research and targeting. This goes far beyond simply selecting broad interests like “fitness” or “entrepreneurship.” You will discover how to build laser-focused audiences of people who are most likely to become your clients’ best customers. The course covers powerful techniques for using Facebook’s audience insights tool, creating lookalike audiences from seed data (like customer email lists or high-value page visitors), and layering detailed targeting options for maximum precision. Jordan shares his methods for uncovering “hidden gem” interests and behaviors that your competitors are likely ignoring. You will also learn how to structure your testing process to quickly identify winning audiences. By the end of this module, you will be able to build audiences that are not just large, but highly relevant and profitable, dramatically lowering your cost-per-result and increasing campaign ROI.
- Building high-quality lookalike audiences from 1% to 10%.
- Advanced layering techniques for demographic, interest, and behavior targeting.
- How to use Audience Insights to uncover your client’s ideal customer profile.
- Creating a structured audience testing framework.
Module 5: Creative and Copywriting That Converts
Even with perfect targeting, a campaign will fail with poor creative. This module dives into the art and science of creating compelling ad copy and visuals that stop the scroll and drive action. Jordan Platten demystifies the creative process, providing you with proven formulas and frameworks for writing high-converting ad copy for any industry. You’ll learn how to craft headlines that grab attention, body copy that builds desire and overcomes objections, and calls-to-action that compel clicks. The module also covers best practices for ad creative, including image selection, video production tips (even on a budget), and carousel ad strategies. You will learn how to develop a system for testing multiple creative variations to find what resonates best with your target audience. This is where you learn to speak the language of your client’s customers and create ads that feel less like an interruption and more like a welcome solution to their problems.
- Jordan’s plug-and-play copywriting formulas for sales and lead generation.
- How to create scroll-stopping video ads with just a smartphone.
- The psychology of color, imagery, and movement in ad creative.
- Building a creative testing matrix to beat ad fatigue.
Module 6: The Launch, Optimize & Scale System
This is the heart of the day-to-day campaign management process. In this module, you will learn Jordan’s systematic approach to launching, monitoring, optimizing, and scaling Facebook ad campaigns. This is where you put all the pieces together. You’ll learn the ideal campaign structure to begin with, how to interpret the data in the first 72 hours, and what key metrics to watch to determine if a campaign is working. The optimization section is incredibly detailed, teaching you exactly when and how to make adjustments to budgets, audiences, and creatives. Jordan shares his rules for when to kill an ad set versus when to give it more time. Finally, the module covers scaling strategies. You’ll learn how to safely and effectively increase your ad spend to generate more results without tanking performance, including horizontal scaling (launching new ad sets) and vertical scaling (increasing budgets on winning ads). This system is designed to take the guesswork out of campaign management.
- The 72-hour launch protocol: what to look for and when to act.
- Jordan’s optimization checklist for improving CTR, CPC, and CPA.
- Safe scaling methodologies: horizontal vs. vertical scaling.
- How to use rules and automation to streamline campaign management.
Module 7: Advanced Retargeting & Funnel Strategies
Once you have mastered prospecting campaigns, it’s time to maximize your results with sophisticated retargeting. This module teaches you how to build full-funnel campaigns that guide potential customers from initial awareness all the way to conversion and repeat business. You will learn how to segment your website visitors, engagers, and email lists to deliver highly relevant messaging to each group. The course covers advanced retargeting strategies, such as dynamic product ads for e-commerce, targeting video viewers with different ads based on how much of the video they watched, and creating exclusions to prevent ad fatigue. Jordan also breaks down how to structure a classic marketing funnel—Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU)—within Facebook Ads. This allows you to nurture warm leads effectively and dramatically increase your overall conversion rate, making your entire marketing ecosystem more efficient and profitable.
- Building a full-funnel campaign structure in Ads Manager.
- Advanced segmentation for video view and website custom audiences.
- Setting up Dynamic Product Ads (DPA) for e-commerce clients.
- Creating exclusions and frequency caps to optimize your retargeting.
Module 8: Reporting & Client Communication for Retention
Getting great results is useless if your client doesn’t understand or appreciate them. This crucial module focuses on the art of reporting and communication to ensure 100% client retention. You will learn how to create simple, powerful reports that focus on the metrics that matter to the client—the ones tied directly to their revenue and goals. Jordan provides his exact reporting templates and teaches you how to present data in a way that tells a story of success and justifies your fee. The module also covers how to handle difficult conversations, what to do when a campaign underperforms, and how to proactively communicate with clients to build trust and transparency. You’ll learn how to turn your monthly report into a strategic meeting where you discuss future growth opportunities. Mastering this module transforms you from a service provider into an indispensable strategic advisor, making it almost impossible for a client to ever consider leaving.
- Jordan’s client reporting template (Google Sheets/PowerPoint).
- How to translate ad metrics into business impact (leads, sales, revenue).
- The formula for a perfect client update call.
- How to handle bad news and underperforming campaigns with confidence.
Module 9: Troubleshooting & Q&A Vault
No matter how good you are, you will inevitably face challenges with your campaigns. This module is your troubleshooting guide, designed to prepare you for the most common problems and obstacles you’ll encounter as a Facebook ads manager. Jordan Platten addresses issues like ads getting disapproved, the CBO “cannibalization” problem, sudden spikes in cost-per-result, and what to do during iOS 14+ updates. This module is also enriched with a vault of frequently asked questions from real students and clients, providing you with answers to a wide range of niche scenarios. It’s like having Jordan as your on-call consultant to help you navigate any problem that arises. This final module ensures that you are fully equipped to handle the realities of managing client accounts, giving you the peace of mind and problem-solving skills to maintain your composure and deliver results, even when things don’t go according to plan. It solidifies your expertise and prepares you for long-term success.
- How to fix a “broken” ad account or campaign.
- Strategies for navigating iOS 14+ tracking challenges.
- What to do when your costs suddenly increase.
- Access to a comprehensive Q&A library from past students.
Real-World Applications and Success Stories
The principles taught in the Jordan Platten – How To Get Kick-Ass Results For Clients course are not theoretical; they are forged in the fires of real-world campaigns with real money on the line. The applications are virtually limitless for any business that relies on generating leads or sales online. For a local service business like a plumber or a dentist, you can apply the audience targeting and creative strategies to generate a consistent flow of high-intent phone calls and form fills. For an e-commerce store, the full-funnel and retargeting modules provide a clear roadmap to increase online sales, boost average order value, and bring back abandoned carts. For a coach or consultant, these methods can be used to fill webinar registrations and book discovery calls with ideal clients. The core system of strategic onboarding, meticulous optimization, and transparent reporting works across all industries because it’s built on the universal fundamentals of direct response marketing and sound client management.
The success stories stemming from these methods are a testament to their power. Jordan himself shares the incredible results from his own agency as proof of concept. He details how he generated 1,566 first-time customers in a single month for a restaurant client, a campaign that completely transformed the business’s revenue. Perhaps even more astounding is the case of a 7-day ad campaign that spent just £35 but generated £3,497 in sales, a nearly 10,000% return. These aren’t flukes; they are the direct result of applying the system. Students of the course have gone on to replicate similar success, achieving 100-2,000% monthly ROI for their own clients and, as a result, building thriving agencies and freelance careers. These stories underscore the course’s central promise: when you focus relentlessly on delivering kick-ass results, client retention becomes a natural byproduct, and your business growth becomes inevitable.
Pricing
Investing in your education is one of the most critical decisions you can make for your career or business. The Jordan Platten – How To Get Kick-Ass Results For Clients course is priced as a one-time investment, granting you lifetime access to all the materials. This model ensures you can learn at your own pace and revisit the modules whenever you need a refresher as Facebook’s platform evolves. The course is valued at $599, a price point that reflects the immense value and real-world, income-generating potential of the information contained within.
- One-Time Payment: A single payment of $599 provides you with lifetime, unlimited access to the entire course curriculum, including all future updates and the Q&A vault. This is a one-time investment in a skillset that can pay for itself with your very first successful client campaign.
Your enrollment includes all video modules, downloadable templates (like the client discovery form and reporting dashboard), and access to the community of fellow marketers. Considering the potential to earn thousands of dollars from a single client by implementing these strategies, the course represents an exceptionally high-value investment in your professional future.
Pros and Cons
Pros
- Unwavering Focus on Client Results: The course’s core philosophy on retention and delivering tangible ROI is a refreshing and highly effective approach that is missing from most other training programs.
- Proven, Real-World Systems: Jordan Platten teaches from experience, sharing strategies that he has personally used to manage over £100,000 in ad spend and achieve a 100% client retention rate. This is not theory; it’s a battle-tested playbook.
- Incredibly Detailed and Comprehensive: The course leaves no stone unturned, covering everything from mindset and client onboarding to advanced technical execution and troubleshooting, making it a complete A-Z system.
- Actionable Templates and Frameworks: You get access to Jordan’s actual templates for reporting, client onboarding, and campaign structuring, which you can immediately implement in your own business to save time and look more professional.
- High Potential for Fast ROI: The strategies taught, particularly around optimization and scaling, are designed to generate significant returns quickly, meaning the course fee can be recouped with the success of just one or two client campaigns.
- Excellent for Building Confidence: The course’s structured approach and focus on handling problems equips you with the confidence to take on higher-paying clients and manage their accounts with authority.
Cons
- Premium Price Point: At $599, the course is a significant investment for beginners or those just starting their freelance journey, which might be a barrier for some.
- Heavily Focused on Facebook/Instagram: While the principles are sound, the course is centered around the Facebook Ads platform. It does not cover other emerging platforms like TikTok or Pinterest in detail.
- Pace May Be Fast for Absolute Novices: While it starts with foundations, the course quickly moves into advanced concepts. Someone with zero prior marketing knowledge might need to pause and re-watch sections frequently.
- Specific to Client Management: The course is laser-focused on getting results for clients. A business owner only looking to run ads for their own single company might find some modules on client communication less directly applicable.
- Requires Action and Implementation: Like any course, the information is useless without applied effort. It’s not a “magic bullet” but a system that requires dedication and work to see results.
- Less Focus on “Getting” Clients: The title implies “getting results,” not “getting clients.” While the skills will help you retain clients and attract them through referrals, it’s not a lead generation or sales course for your own business.
FAQs
Is this course suitable for beginners with no Facebook Ads experience?
Yes, the Jordan Platten – How To Get Kick-Ass Results For Clients course is designed to take you from foundational knowledge to advanced expertise. While it moves quickly, it covers all the essential basics in the Ads Manager before progressing to more complex strategies. A dedicated beginner will be able to follow along and build a strong skillset.
What makes this course different from other Facebook Ads courses?
The key differentiator is its intense focus on client retention and delivering a business-level ROI. Other courses teach you how to use the tool; this course teaches you how to run a successful client service using that tool. It includes modules on onboarding, strategy, reporting, and communication that are rarely covered in this much detail elsewhere.
Do I need a large ad budget to apply these strategies?
No. The principles of targeting, creative, and optimization taught in the course are universal and apply whether you’re working with a $10/day budget or a $1,000/day budget. In fact, the course is excellent for maximizing the efficiency of smaller budgets.
How long do I get access to the course materials?
You get lifetime access to the course for a one-time payment. This includes all the core video modules, downloadable resources, and any future updates that Jordan Platten makes to the curriculum.
What if I don’t have any clients yet? Will this course help me get them?
While the course’s primary focus is on delivering results for clients you already have, the skills and confidence you gain will make you a far more attractive candidate to potential clients. Being able to talk about a proven system for achieving high ROI is a powerful sales tool in itself.
Is there a refund policy if I’m not satisfied?
For the most accurate and up-to-date information on the refund policy, it is best to check the terms and conditions directly on the Jordan Platten – How To Get Kick-Ass Results For Clients course sales page.
Final Verdict
The Jordan Platten – How To Get Kick-Ass Results For Clients course is, without a doubt, one of the most comprehensive and practical training programs available for freelancers and agency owners who are serious about building a sustainable business. Its greatest strength lies in its holistic approach, understanding that technical ad skills are only one piece of the puzzle. By placing equal emphasis on client strategy, communication, and retention, Jordan provides a complete system that addresses the root cause of failure for most marketers: the inability to consistently deliver and prove value. The course content is detailed, actionable, and backed by impressive real-world case studies that lend immense credibility to the teachings. While the premium price tag may be a consideration for some, the potential for a rapid return on investment is very high, as the strategies are designed to generate significant revenue for clients. This course is an unequivocal recommendation for any social media marketer who feels stuck, who is tired of losing clients, or who wants to elevate their service from a simple commodity to a high-value strategic partnership. If you are willing to put in the work and implement the systems, the knowledge contained within this course has the power to transform your career or agency. It moves beyond the “what” and deep into the “how” and “why,” empowering you to become a true expert who can confidently command premium fees and, most importantly, deliver the kick-ass results that keep clients coming back for more. This is an investment in your professional future that is likely to pay dividends for years to come.
