Introduction
If you are in the roofing industry, you know that the difference between a struggling contractor and a thriving business often comes down to systems and visibility. I have seen countless roofers who are masters of their craft—slating, shingling, and waterproofing with the best of them—but they simply cannot keep the phone ringing. That is where the David Deschaine – Roofing Business Blueprint changes the game. This isn’t just another generic business course; it is a comprehensive system pulled directly from the operations of a contractor who dominates his market.
When I first looked into the David Deschaine – Roofing Business Blueprint, I was skeptical about the hype. Claims of banking thousands of dollars a day and dominating the airwaves seem too good to be true. However, upon diving into the material, it becomes clear that this isn’t about luck. It is about a rigorous, repeatable framework that covers every aspect of the business, from the initial estimate to the final payment. In this review, I am going to break down exactly what this course offers, who it is for, and whether it can truly help you build a seven-figure roofing empire. If you are tired of chasing leads and want to start running a professional operation, this blueprint promises to be the roadmap you need.
Course Description
The David Deschaine – Roofing Business Blueprint is designed as a complete “business-in-a-box” solution for roofing contractors. Unlike traditional courses that focus solely on sales theory, this program integrates practical software solutions, marketing automation, and high-level management strategies. The course structure is built around David Deschaine’s personal experience of scaling his own company from a struggling venture to a multi-million dollar enterprise that dominates the northeastern USA.
The teaching style is heavily “over-the-shoulder,” meaning you watch David implement the strategies in real-time. You get access to a massive library of video training, a detailed operational manual, and proprietary software tools designed specifically for roofers. The course is dense with actionable content, covering everything from setting up your website to automatically pulling leads to managing your production calendar. It is a holistic approach that treats roofing not just as a trade, but as a high-volume marketing and sales machine.
Ideal Student
- Struggling Roofing Contractors: If you are great at installing roofs but cannot seem to generate consistent leads or profit, this course provides the marketing and business foundation you are missing.
- New Business Owners: Those just starting a roofing company who want to avoid the common pitfalls of the industry and start with a professional, scalable system from day one.
- Sales-Focused Contractors: Roofers who want to transition from being the primary technician to becoming the CEO of their company, focusing on closing high-ticket deals rather than swinging a hammer.
- Seasonal Business Owners: Contractors looking to stabilize their cash flow and implement marketing systems that keep the pipeline full year-round.
- Marketing Managers in Roofing: Individuals tasked with scaling a roofing brand who need a proven playbook for lead generation and conversion.
Learning Outcomes
- Master Roofing Marketing: Learn how to dominate local search results and use television, radio, and social media to create an unstoppable flow of inbound leads.
- Close High-Ticket Sales: Develop the sales script and confidence needed to close 2 to 3 jobs a day, significantly increasing your daily revenue potential.
- Automate Operations: Utilize the included Roofing Estimator Pro software to create proposals, schedule jobs, and manage customers without being buried in paperwork.
- Build a Professional Brand: Establish a household name presence in your local market, just like the “McDonald’s” of roofing, using the provided branding and website tools.
- Scale Your Team: Learn the exact strategies for hiring salespeople and crews, allowing you to multiply your efforts and revenue without working yourself into the ground.
Course Modules
The David Deschaine – Roofing Business Blueprint is structured into distinct, actionable modules. Each component is designed to tackle a specific pillar of your business. Below, I will walk you through the core modules, explaining exactly what you can expect to learn and how it applies to your day-to-day operations.
Module 1: Roofing Business Blueprint Video Training Series
This is the foundational module of the entire course, serving as the “star of the show.” It is not just a collection of lectures; it is a comprehensive video series where David Deschaine literally lets you peer over his shoulder. You get to see the backend of his business operations in real-time. The series is broken down into specific levels to guide you from the basics to advanced scaling.
Key components of this module include:
– Introduction: Laying the mental and strategic foundation for your business growth.
– Level 1: Deep dive into planning, management, and setting aggressive but achievable goals.
– Level 2: Focuses on the meat of the business—marketing strategies, sales training techniques, and production management.
– Level 3: Advanced tactics for scaling the business, covering how to multiply your output and profits exponentially.
Module 2: Roofing Business Blueprint Training Manual
While videos are great for visual learning, the Training Manual is your actionable reference guide. This 155-page PDF manual took over eight months to compile and serves as the perfect companion to the video series. It breaks down the complex strategies taught in the videos into bite-sized, actionable “nuggets of gold.”
In this module, you will learn:
– How to increase revenue by following strict operational checklists.
– Strategies to run your business on “virtual autopilot” so you don’t have to micromanage every detail.
– Advanced bonus sections that dive into specific scenarios and troubleshooting common business problems.
– This manual reinforces the video content and stands alone as a valuable resource that could easily sell as a standalone business book on shelves.
Module 3: Roofing Estimator Pro Software And Training
One of the biggest bottlenecks in roofing is the estimation and proposal process. Roofing Estimator Pro is the proprietary software included in the David Deschaine – Roofing Business Blueprint designed to eliminate this bottleneck. It is a complete business management tool that transforms how you interact with customers on the job site.
Features and training in this module include:
– Instant Proposals: Create professional roofing proposals and contracts on the spot, uploading photos to impress customers and close deals faster.
– Job Calendar: A built-in calendar system that links directly to customers, eliminating the need for messy paper schedules.
– Financial Dashboards: Keep track of sales, profits, and losses at a glance, giving you a complete financial picture of your business health.
– Communication Tools: Integrated email templates and letter templates to streamline communication with leads and clients.
Module 4: Roofing Business Blueprint WordPress Plugin
In the digital age, your online presence is your best salesperson. This module provides a custom WordPress Plugin specifically engineered for roofing businesses. It solves the problem of content creation and SEO optimization, which are often too time-consuming for busy contractors to manage.
This module covers:
– Automated Content: The plugin automatically searches RSS feeds, press releases, and article directories for relevant home improvement content to post on your blog.
– SEO Optimization: Built-in tools to help your site rank higher in local search results, bringing in free organic traffic.
– Set and Forget: Once installed, it runs automatically, posting articles and tips before you even start your day, acting like a 24/7 marketing team.
Module 5: Roofing Business Blueprint Social Media Marketing
Social media is the new “word of mouth,” and this module ensures you are dominating the conversation. The Social Media Marketing package is a comprehensive toolkit for establishing a professional brand on platforms like Facebook and YouTube.
What you get in this module:
– 28-Page Social Media Manual: A guide packed with secret tips and tricks for viral marketing.
– Facebook Fanpage Setup: Step-by-step video training on creating a “smoking hot” fan page that converts followers into customers.
– Graphic Templates: High-quality Facebook timeline templates and Photoshop tutorials to make your page look professionally designed without hiring an agency.
– Integration Strategy: Learn how to link YouTube, Twitter, and Facebook together to create a web of traffic that funnels directly to your roofing business.
Module 6: Dominating Local Advertising
Building on the digital skills from previous modules, this section dives into the traditional advertising methods that made David Deschaine a household name. In the David Deschaine – Roofing Business Blueprint, digital is only half the battle. This module focuses on how to craft radio spots and television commercials that actually convert.
Key lessons include:
– Script Writing: How to write catchy, memorable jingles and slogans (like “Keep Out The Rain”) that stick in the consumer’s mind.
– Media Buying: Strategies for negotiating airtime and getting the best rates for TV and radio slots.
– Frequency and Repetition: Understanding the marketing rule of seven and how to schedule your ads for maximum impact without wasting budget.
Module 7: Advanced Sales Scripting and Closing
Getting the lead is one thing; closing the deal is another. This module provides the exact scripts and psychological triggers David uses to close high-ticket jobs. It moves beyond basic salesmanship into advanced persuasion.
In this section, you will learn:
– The Presentation: How to structure your pitch to build immense value before you even mention the price.
– Objection Handling: Specific scripts to overcome “your price is too high” or “I need to think about it.”
– The Close: Techniques for asking for the sale confidently and getting the customer to sign the contract on the spot.
Module 8: Production Management and Workflow
A business that sells but cannot produce is doomed to fail. This module teaches you how to manage the production side of roofing so that your jobs are completed on time and under budget. It is crucial for maintaining the reputation you build through your marketing.
This module covers:
– Crew Management: How to schedule crews effectively to maximize labor efficiency.
– Material Ordering: Systems to ensure materials are on-site exactly when needed, preventing costly delays.
– Quality Control: Checklists and protocols to ensure every install meets the high standards promised in your sales pitch.
Module 9: Recruiting and Building a Sales Team
To truly scale, you cannot be the only one selling. This module is focused on human resources and team building. David shares his secrets for finding, training, and retaining top-tier sales talent.
Highlights include:
– The Job Posting: How to write ads that attract “hunters” and sales animals, not just order takers.
– Training Onboarding: Using the course materials to train your new hires to replicate your success.
– Compensation Structures: Designing commission plans that motivate your team to sell more while protecting your profit margins.
Module 10: Million Dollar Scaling and Financials
The final module of the David Deschaine – Roofing Business Blueprint is about looking at the big picture. It is geared toward taking a successful business and turning it into a multi-million dollar enterprise. This involves high-level financial planning and strategic growth.
Topics covered:
– Cash Flow Management: Techniques to manage the influx of cash from large jobs to ensure liquidity for materials and payroll.
– Profit Multiplication: Identifying ancillary revenue streams within your roofing business (e.g., gutters, siding).
– Exit Strategy & Valuation: How to build a business asset that is worth millions, whether you want to sell it someday or pass it on to your family.
Real-World Applications and Success Stories
The strategies in the David Deschaine – Roofing Business Blueprint are not theoretical; they are battle-tested. In the real world, roofers applying these methods often see an immediate shift in their business dynamics. For instance, the implementation of the “Roofing Estimator Pro” software allows contractors to present themselves as Fortune 500 companies rather than “guy-in-a-truck” operations. When a contractor pulls out a tablet and generates a professional, photo-included proposal on the spot, customer trust skyrockets, leading to higher close rates.
Furthermore, the marketing automation taught in the WordPress plugin module has enabled users to dominate their local Google Maps listings without spending thousands on SEO agencies. Students of the course have reported going from being the “best-kept secret” in town to the number one roofer in their county. Success stories often highlight the transition from working 60 hours a week on the roof to working 20 hours a week on the business, all while revenue doubles or triples. The system turns the business owner into a conductor of an orchestra rather than a violinist playing every note.
Pricing
Investing in your business education is crucial, and the David Deschaine – Roofing Business Blueprint positions itself as a high-value asset. The pricing structure is designed to be accessible as a one-time investment, rather than a draining monthly subscription, allowing you to focus your resources on implementation.
- One-Time Payment: This package includes the full video training series, the 155-page manual, the Roofing Estimator Pro software, the WordPress plugin, and the social media toolkit. It is a comprehensive bundle with no hidden monthly fees.
Considering that the individual components—like the Estimator Pro software and the premium WordPress plugin—have standalone values that nearly match the course price, this offering presents significant ROI. It is a capital investment into the infrastructure of your company.
Pros and Cons
Pros
- Comprehensive System: Unlike courses that only teach marketing, this covers sales, operations, software, and hiring.
- Proprietary Software Included: You get actual tools (Estimator Pro) to automate your business, not just theory.
- Proven Results: The methods are based on David Deschaine’s actual multi-million dollar roofing business.
- Marketing Automation: The WordPress plugin and social media templates save hundreds of hours on content creation.
- High-Ticket Sales Focus: Teaches you how to charge what you are worth and close big deals.
- One-Time Fee: No recurring subscription costs for the main course materials.
Cons
- Information Overload: The sheer volume of material (videos, manual, software training) can be overwhelming for complete beginners.
- Tech Learning Curve: Implementing the WordPress plugin and software requires basic computer literacy.
- Generic Graphics: While templates are provided, some customization is needed to make them truly unique to your brand.
- Focus on Mass Market: The strategies are geared toward high-volume scaling, which might be too aggressive for a niche, boutique roofer.
- Initial Time Investment: Setting up the systems requires a significant upfront time commitment before seeing results.
- Old-School Tactics: Some elements of TV/Radio marketing feel slightly dated compared to pure digital strategies, though still effective.
FAQs
Is the Roofing Estimator Pro Software compatible with Mac and PC?
Yes, the Roofing Estimator Pro software included in the David Deschaine – Roofing Business Blueprint is designed to be versatile and can be installed on both Mac and Windows operating systems. It can also be run from a laptop for mobile use on job sites.
Do I need technical skills to use the WordPress Plugin?
You do not need to be a coder. The plugin is designed for ease of use, and the course includes step-by-step training videos showing you exactly how to install it and configure the settings for your specific market.
Is this course suitable for a brand-new roofing business with no clients?
Absolutely. In fact, starting with these systems is advantageous because you don’t have to break bad habits. The module on laying foundations and goal setting is specifically tailored for startups.
How is the course content delivered?
The content is delivered digitally. You will have access to the video training series online, and the manual, software, and plugins are available for download immediately upon purchase.
Does the marketing strategy work for smaller towns?
Yes, the strategies are highly effective in local markets. The focus on local SEO and dominating the “household name” status is often easier to achieve in smaller towns where competition is less dense than in major metropolitan areas.
What if I need help implementing the material?
The course includes detailed training tutorials for every module. Additionally, the community of users and the clarity of the step-by-step videos are designed to guide you through any stumbling blocks during the setup process.
Final Verdict
After thoroughly reviewing the David Deschaine – Roofing Business Blueprint, it is clear that this is one of the most robust offerings in the construction industry training space. It goes beyond simple advice and provides a true infrastructure for business growth. The inclusion of the Estimator Pro software and the automated WordPress plugin alone adds immense tangible value that you rarely find in business courses.
If you are a contractor who is content with small jobs and happy just swinging a hammer, this course is not for you. However, if you have the ambition to build a large-scale operation, hire a team, and dominate your local market, this blueprint is the manual to get you there. The sales training is aggressive but effective, and the operational management modules provide the stability needed to sustain growth. While the amount of content requires a serious commitment to study and implementation, the potential return on investment—transforming a trade into a seven-figure business—is undeniable. I highly recommend the David Deschaine – Roofing Business Blueprint for any roofing professional ready to level up.
