Introduction
As someone who has spent years studying successful businesses and entrepreneurs, I’ve witnessed countless promising ventures fail simply because they started in the wrong market. That’s why I’m excited to share my insights on Ryan Levesque – Choose Your Market, a comprehensive course designed to help entrepreneurs make one of the most critical decisions in business: selecting the right market before investing time and resources.
Ryan Levesque, renowned author of “ASK” and creator of the ASK Method, has developed a systematic approach to market selection that has been tested across 23 different markets. In this course, he reveals for the first time the exact process and formula he used to choose each of these markets, providing students with a battle-tested methodology for identifying profitable niches and validating business ideas before launching.
Whether you’re a first-time entrepreneur or an experienced business owner looking to expand into new territories, the Choose Your Market course offers invaluable insights that can save you months or even years of trial and error. By following Ryan’s proven approach, you’ll learn how to measure demand, determine market size, find your unique angle, and evaluate competition – all before investing significant time and money in your business idea.
Course Description
Ryan Levesque – Choose Your Market is a comprehensive training program that takes you through a systematic process for identifying profitable markets and validating business ideas. The course combines theoretical frameworks with practical applications, providing students with actionable tools and worksheets they can immediately apply to their business research. Ryan’s teaching style is clear, methodical, and filled with real-world examples from his experience entering 23 different markets.
The course is structured into logical modules that build upon each other, taking students from initial market research to final validation. What sets this program apart is the mathematical formula Ryan provides to determine potential profitability before beginning, giving entrepreneurs a data-driven approach to market selection rather than relying on intuition alone.
Ideal Student
- Aspiring entrepreneurs looking to launch their first business but unsure which market to enter
- Existing business owners seeking to expand into new markets or product lines
- Freelancers and consultants wanting to specialize in more profitable niches
- Marketers and agency owners looking to focus on high-demand industries
- Anyone who has experienced business failure due to poor market selection and wants to avoid repeating those mistakes
Learning Outcomes
- Master the mathematical formula for determining business profitability before investing resources
- Develop the ability to accurately measure market demand for products or services
- Learn techniques for identifying and quantifying market size and potential
- Discover how to find your unique market angle based on your strengths and market needs
- Gain skills for evaluating competition and finding “blue ocean” opportunities in crowded markets
Course Modules
The Choose Your Market course is divided into comprehensive modules that guide you through every aspect of market selection and validation. Each module builds upon the previous ones, creating a complete system for identifying profitable business opportunities. Below, I’ll walk you through each module and explain what you can expect to learn.
Module 1: The Foundation of Market Selection
This foundational module sets the stage for everything you’ll learn in the course. Ryan begins by explaining why market selection is arguably the single most important decision an entrepreneur makes. He shares insights from his own experience entering 23 different markets, highlighting both successes and failures. You’ll learn:
- The critical difference between a good idea and a profitable market
- Why passion alone isn’t enough for business success
- The concept of “market hunger” and why it matters more than market size
- Common pitfalls entrepreneurs make when choosing their market
- How the ASK Method philosophy applies to market selection
By the end of this module, you’ll understand the framework that makes successful market selection possible and have clarity on why this approach outperforms traditional market research methods.
Module 2: Measuring Market Demand
In this module, Ryan teaches you how to determine if there’s actual demand for your product or service before you create it. You’ll learn specific techniques for identifying how hungry buyers are in your potential market, including:
- How to use Amazon and other platforms to identify demand patterns
- The specific metrics that indicate true market hunger
- Tools for measuring search volume and commercial intent
- How to distinguish between information seeking and purchase intent
- Techniques for validating demand without creating your product first
This module alone can save you thousands of dollars by helping you avoid creating products that no one wants to buy. Ryan provides practical worksheets and tools you can immediately apply to test your market ideas.
Module 3: Determining Market Size & Potential
Understanding the true size and potential of your market is crucial for business planning. In this module, Ryan teaches you how to get tangible data and quantitative proof about the market you’re considering. You’ll discover:
- Where to find reliable market data without paying for expensive research reports
- How to calculate Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM)
- Techniques for identifying market trends and growth potential
- How to compare multiple business ideas using the same evaluation criteria
- The minimum viable market size for different business models
Ryan simplifies complex market analysis techniques into accessible steps that any entrepreneur can follow, regardless of their background in business or statistics.
Module 4: Finding Your Unique Angle
This module addresses one of the biggest challenges entrepreneurs face: standing out in a crowded market. Ryan teaches you how to combine your strengths, interests, and market needs to create a unique position. You’ll learn how to:
- Identify your personal strengths and how they can differentiate your business
- Conduct a skills audit to find your competitive advantages
- Map market needs against your capabilities to find the perfect intersection
- Develop a unique value proposition that resonates with your target audience
- Test your unique angle before fully committing to it
The framework presented in this module helps you avoid the common mistake of entering a market without a clear differentiation strategy, which is often the difference between struggling and thriving businesses.
Module 5: Determining Your Focus Width
One of the most challenging decisions in business is determining how broad or narrow your focus should be. In this module, Ryan provides a step-by-step formula to make this critical decision. You’ll discover:
- The specific signals that indicate you’ve niched down too much
- Why going too broad is often more dangerous than going too narrow
- How to overcome the fear of excluding potential customers
- Techniques for identifying profitable sub-niches and micro-niches
- When to focus on multiple sub-niches versus a single specialized offering
Ryan provides concrete examples of businesses that succeeded by narrowing their focus and others that failed by trying to be everything to everyone, giving you clear models to follow.
Module 6: Market Entry Strategies
Once you’ve identified your market and focus, you need a strategy for entering it effectively. This module covers various approaches to market entry, helping you choose the right one for your situation. You’ll learn about:
- Direct entry versus beta testing approaches
- How to leverage existing platforms for faster market entry
- Strategies for entering competitive markets without significant capital
- How to build credibility in a new market quickly
- The specific sequence of steps for a successful market launch
Ryan shares his personal experiences with different market entry strategies, including what worked, what didn’t, and how you can apply these lessons to your own business.
Module 7: Evaluating Competition
Understanding your competition is essential for developing a successful business strategy. In this module, Ryan teaches you how to evaluate competition effectively, including how to determine if there’s too much competition or if competition is actually a good sign. You’ll discover:
- How to identify both direct and indirect competitors
- Specific metrics for evaluating competitive density
- Techniques for finding gaps in competitive markets
- How to carve out your “blue ocean” in competitive “red ocean” markets
- Strategies for positioning yourself against established competitors
Ryan provides a simple formula for determining if a market has the right balance of demand and competition, helping you avoid both overcrowded markets and markets with insufficient demand.
Module 8: Validating Your Business Concept
Before investing significant time and money in your business, you need to validate your concept. This module provides a systematic approach to validation that gives you confidence in your business idea before full commitment. You’ll learn:
- How to create minimal viable tests for your business concept
- Techniques for generating pre-sales before creating your product
- How to interpret validation data and make go/no-go decisions
- Common validation mistakes that lead entrepreneurs astray
- When to pivot versus when to persevere based on validation results
Ryan shares specific validation frameworks that have saved him from expensive mistakes and led to successful market entries across multiple industries.
Module 9: The Mathematical Profitability Formula
This module reveals the mathematical formula Ryan uses to determine how profitable a new business will be before beginning. While many entrepreneurs rely on intuition, Ryan provides a data-driven approach that removes much of the guesswork. You’ll discover:
- The specific variables that determine business profitability
- How to calculate customer acquisition costs before launching
- Techniques for estimating lifetime value of customers in your market
- How to determine your break-even point before making investments
- Financial benchmarks for healthy businesses in different industries
The formula presented in this module is one of the most valuable tools in the course, allowing you to make financially sound decisions about which markets to enter and how to structure your business for profitability.
Module 10: Implementation Roadmap
The final module brings everything together into a practical implementation roadmap. Ryan provides a step-by-step plan for applying all the concepts and strategies from the course to your specific situation. You’ll receive:
- A customizable 90-day implementation plan
- Checklists for each stage of market selection and validation
- Templates for documenting your market research and analysis
- Common implementation challenges and how to overcome them
- Resources for continued learning and support after the course
This final module ensures that you leave the course not just with knowledge, but with a concrete plan for applying that knowledge to select and validate your market effectively.
Real-World Applications and Success Stories
The methodologies taught in Ryan Levesque – Choose Your Market have been applied successfully across dozens of industries and business models. Students have used the framework to identify profitable niches in competitive markets like weight loss, finance, and technology, as well as to discover untapped opportunities in obscure micro-niches that larger competitors overlook.
One particularly compelling example is a student who used Ryan’s market selection formula to identify a profitable sub-niche in the highly competitive jewelry market. By focusing on a specific type of customizable jewelry for a particular profession, this entrepreneur was able to build a six-figure business with minimal advertising costs, precisely because they had used Ryan’s framework to identify a corner of the market with high demand but low competition.
Pricing
The Choose Your Market course is available as a one-time investment in your business success. While the exact price may vary based on current promotions, the course represents exceptional value considering the potential cost savings from avoiding failed business ventures.
- One-Time Payment: Includes lifetime access to all course modules, worksheets, templates, and any future updates to the core content. This option provides the best value for those committed to thoroughly implementing the methodology.
Considering that failed business ventures can cost thousands or even tens of thousands of dollars, the investment in this course is comparatively small for the potentially enormous returns of selecting the right market and validating your business idea before investing significant resources.
Pros and Cons
Pros
- Comprehensive, step-by-step framework based on proven results in 23 different markets
- Mathematical formula for determining profitability before investing resources
- Practical tools, worksheets, and templates that can be immediately applied
- Addresses both market selection and validation, covering the entire pre-launch process
- Suitable for entrepreneurs at all experience levels, from beginners to established business owners
- Taught by Ryan Levesque, a recognized expert with a track record of success
Cons
- Requires significant time commitment to fully implement all the strategies
- Some modules involve technical research skills that may challenge beginners
- Focuses primarily on digital and information products, though principles apply broadly
- Does not include direct business coaching or personalized feedback
- Results depend on the student’s willingness to thoroughly implement the methodology
- Does not cover operational aspects of running a business after market selection
FAQs
Is this course suitable for someone with no business experience?
Yes, Ryan Levesque – Choose Your Market is designed to be accessible to entrepreneurs at all experience levels. The course starts with foundational concepts and gradually builds to more advanced strategies, making it suitable even for complete beginners.
How long does it take to complete the course?
The course consists of approximately 10 hours of video content, plus time for completing worksheets and implementing the strategies. Most students complete the core content within 2-3 weeks, though full implementation of the methodology typically takes 1-3 months depending on your specific market and situation.
Can I apply these methods to offline businesses as well?
While many of the examples in the course focus on online and digital businesses, the fundamental principles of market selection, demand measurement, and validation apply to virtually any business model, including brick-and-mortar businesses.
What if I already have a business idea? Is this course still useful?
Absolutely. In fact, having a specific business idea in mind can make the course even more valuable, as you’ll be able to apply each concept directly to your idea, potentially saving yourself from pursuing a concept with limited potential or helping you refine your approach for maximum success.
Is there a money-back guarantee?
Yes, the course typically comes with a 30-day money-back guarantee, allowing you to explore the content risk-free. If you find that the methodology isn’t right for you, you can request a full refund within the guarantee period.
Do I need any special tools or software to implement what I learn?
No special software is required. Ryan teaches methods that can be implemented with freely available tools and resources. Some optional paid tools are mentioned for those who want to streamline certain processes, but everything can be accomplished with free alternatives.
Final Verdict
After thoroughly reviewing Ryan Levesque – Choose Your Market, I can confidently say this is one of the most comprehensive and practical courses on market selection available today. What sets it apart is the combination of systematic frameworks, mathematical formulas, and real-world examples that Ryan provides based on his extensive experience entering 23 different markets.
The course’s greatest strength is its focus on validation before investment – a concept that can save entrepreneurs thousands of dollars and months of wasted effort. By teaching students how to measure demand, determine market size, find their unique angle, and evaluate competition before committing resources, the course addresses one of the primary reasons businesses fail: entering the wrong market.
For anyone considering starting a business or expanding into a new market, this course provides invaluable guidance that can significantly increase your chances of success. While it does require time to implement the strategies thoroughly, the potential return on investment is enormous compared to the cost of a failed business venture.
I particularly recommend this course for entrepreneurs who have experienced business failure in the past or who feel stuck in their current market. The framework presented offers a fresh, data-driven approach that can help break through analysis paralysis and provide clarity on the best path forward.
In conclusion, Ryan Levesque – Choose Your Market is a worthwhile investment for any serious entrepreneur who wants to make data-backed decisions about their business direction. With its systematic approach, practical tools, and proven methodology, this course provides the knowledge and confidence needed to select the right market and validate business ideas before investing significant time and money.
