Introduction
Have you ever launched a product you were certain would be a runaway success, only to be met with crickets? Or spent countless hours and thousands of dollars on marketing that just doesn’t connect? The gap between what you think your audience wants and what they actually want is the single biggest reason businesses fail to scale. This is the exact problem that the Ryan Levesque – Ask Method 2.0 masterclass is designed to solve. It’s not about guessing anymore; it’s about knowing with certainty. This comprehensive course provides a proven, step-by-step framework for uncovering the deepest desires and needs of your market through strategic questioning. By the end of this journey, you’ll possess the ability to literally read your customers’ minds, allowing you to create irresistible offers, craft marketing messages that convert, and build a business that serves its audience at the highest level. Forget shot-in-the-dark strategies; the Ryan Levesque – Ask Method 2.0 is your blueprint for building a profitable, customer-centric business from the ground up.
Course Description
The Ryan Levesque – Ask Method 2.0 is an immersive, online masterclass that teaches a revolutionary approach to market research and customer engagement. Developed by bestselling author and marketing expert Ryan Levesque, this method moves beyond traditional analytics and guesswork. The core philosophy is simple yet profound: to sell more, you must first understand more. The course is structured around a detailed, actionable process known as the “Ask Formula.” It guides students through the creation of a single, powerful survey—The Deep Dive Survey—that segments an audience into distinct groups based on their specific needs and desires. From there, you’ll learn how to tailor your products, marketing, and sales funnels to each segment, creating a hyper-personalized experience that dramatically increases conversions and customer loyalty. The teaching style is a mix of in-depth video training, practical worksheets, and real-world case studies, ensuring you not only learn the theory but can immediately implement it in your own business.
This isn’t just another marketing course; it’s a complete business operating system. The Ryan Levesque – Ask Method 2.0 emphasizes the importance of empathy and communication in business. You will learn how to ask the right questions, interpret the answers, and translate those insights into profitable action. The 2.0 version of the course includes updated strategies for the current digital landscape, new tools for automation, and advanced tactics for scaling the method across various niches and business models. Whether you’re in e-commerce, coaching, B2B, or information products, this system provides a universal framework for achieving market dominance by genuinely understanding and serving your customers.
Ideal Student
- Entrepreneurs and Small Business Owners: If you’re looking to launch a new product or service but want to minimize risk and ensure there’s a hungry market waiting for it, this course is for you. It provides the validation you need before investing significant time and capital.
- Marketers and Digital Agency Owners: This course will elevate your service offerings. By implementing the Ask Method for your clients, you can deliver unprecedented results, improve campaign ROI, and differentiate your agency in a crowded market.
- Course Creators and Info-Product Sellers: Struggling to decide what your next course should be about? The Ask Method tells you exactly what your audience is willing to pay for. You’ll learn how to create content that your students not only love but that gets them real results, leading to glowing testimonials and more sales.
- Coaches and Consultants: If you want to attract high-paying clients and fill your practice with people you love to work with, this method helps you understand their core challenges so deeply that your marketing becomes an effortless process of attraction.
- E-commerce Store Owners: Reduce cart abandonment and increase customer lifetime value by understanding the different buying motivations within your audience. The Ask Method helps you segment customers and create targeted offers that are almost impossible to refuse.
Learning Outcomes
- Master the Deep Dive Survey: You will learn how to craft a single, powerful survey that uncovers the hidden needs, desires, and pain points of your entire audience, giving you a roadmap to your market’s soul.
- Implement Audience Segmentation: Discover how to analyze survey results to divide your audience into distinct, profitable segments. This allows you to stop treating everyone the same and start speaking directly to their unique situations.
- Create Hyper-Relevant Products: Gain the skills to develop or refine products and services that perfectly match what your audience is actively looking for, virtually guaranteeing a successful product launch.
- Craft Compelling Marketing Copy: Learn to use the exact words and phrases your customers use to describe their problems. Your sales pages, emails, and ads will resonate on a deep emotional level, leading to higher conversion rates.
- Build Automated, Profitable Funnels: Understand how to build marketing automation sequences that guide each segment of your audience through a personalized journey, from initial awareness to final purchase and beyond, maximizing customer value.
Course Modules
The Ryan Levesque – Ask Method 2.0 is structured into a series of in-depth modules, each building upon the last to form a complete system. You will be guided from foundational concepts to advanced, scalable strategies. Below is a detailed breakdown of what you can expect to learn in each phase of the masterclass.
Module 1: The Ask Method Foundation
This introductory module sets the stage for your entire journey. You’ll dive into the core philosophy behind the Ask Method and why it’s a game-changer for any business. Ryan Levesque shares his personal story of discovering this method and the multi-million dollar results it produced. This module is designed to shift your mindset from “selling” to “serving.” You’ll learn why traditional market research often fails and how the Ask Formula provides a more direct and accurate path to understanding your customer. Key concepts include the “One to Many” principle and the importance of empathy in marketing. By the end, you’ll have a rock-solid foundation and a clear understanding of the “why” behind everything you’re about to implement.
- The history and core principles of the Ask Method.
- Why guessing is the most expensive business mistake.
- The mindset shift from marketer to market detective.
- Overview of the complete Ask Formula.
Module 2: Crafting Your Deep Dive Survey
This is where you get your hands dirty and start gathering invaluable data. Module 2 is a masterclass in survey creation. You will learn the exact, step-by-step process for building your Deep Dive Survey from scratch. This isn’t about creating long, boring questionnaires; it’s about a strategic sequence of questions designed to extract maximum insight. Ryan breaks down the psychology behind each question, explaining what it reveals about the respondent. You’ll get access to proven templates and learn the critical dos and don’ts of survey deployment. This module covers how to get high-quality responses even if you have a small list or no list at all. You’ll discover how to incentivize participation and ensure you’re getting the raw, unfiltered truth from your market.
- How to formulate the perfect questions for your Deep Dive Survey.
- The single most important question you must ask.
- Questions you should NEVER include in your survey.
- Strategies for driving traffic to your survey, even without an email list.
- Analyzing survey data to find hidden goldmines of information.
Module 3: The Art of Segmentation
Once you have your survey results, the real magic begins. In Module 3, you’ll learn how to sift through the data and segment your audience into meaningful, actionable groups. This process is the heart of the Ask Method and what allows for such incredible personalization. Ryan teaches you how to identify the different “buckets” or personas within your market based on their desires, challenges, and level of awareness. You’ll learn to distinguish between your “cold” prospects who need more education and your “hot” prospects who are ready to buy now. This module provides a clear framework for categorizing your audience so you can tailor your future communications with laser precision. This step alone can transform the effectiveness of your entire marketing operation.
- The three core segments present in virtually every market.
- How to identify your “just looking” vs. your “ready to buy” segments.
- Creating customer avatars based on real survey data.
- Tools and techniques for organizing and tagging your segments.
- Using segmentation to predict future buying behavior.
Module 4: Building Your Segmentation Quiz Funnel
With your segments defined, it’s time to build the automated engine that will sort new leads for you. Module 4 is a technical deep-dive into creating a “Segmentation Quiz” or “Bucket” funnel. This is an interactive experience for your website visitors that helps them self-identify which segment they belong to. You’ll learn how to design the quiz questions, map out the logic, and connect it to your email marketing software. Ryan provides step-by-step tutorials using popular funnel-building and quiz software, making it easy to follow along regardless of your technical skill level. This funnel becomes a 24/7 lead generation and qualification machine, ensuring that every new subscriber is immediately put on the right path, primed for the specific messages and offers you’ll be sending them.
- The psychology behind a high-converting segmentation quiz.
- Step-by-step technical setup for popular platforms.
- Writing engaging quiz questions and results pages.
- Integrating your quiz with your email marketing provider.
- How to use the quiz to grow your email list with qualified leads.
Module 5: Personalized Follow-Up Sequences
A lead is only as good as the nurture sequence that follows. In this module, you’ll learn how to write automated email follow-up sequences that speak directly to each of your newly identified segments. This is where you build trust, authority, and rapport by demonstrating that you understand their specific problems. You’ll get proven email templates and frameworks for each segment type. For those who are just starting their journey, you’ll provide valuable content and education. For those who are ready to buy, you’ll make a compelling offer. This module covers the art of storytelling in email, creating logical bridges to your solution, and timing your offers for maximum impact. The result is a highly efficient and automated system that builds relationships and drives sales simultaneously.
- Crafting a “We Get You” email for each segment.
- The three types of email content: value, rapport, and sales.
- How to structure a 7-14 day automated nurture sequence.
- Using the language from your survey to write compelling copy.
- Strategies for transitioning from nurture to a sales pitch seamlessly.
Module 6: Product Creation & Validation
One of the biggest benefits of the Ask Method is eliminating the guesswork from product creation. Module 6 teaches you how to use your survey data to create products that your market is guaranteed to want. You’ll learn how to identify the biggest gaps between your audience’s current reality and their desired outcome. This module guides you through the process of outlining a new product, service, or course based directly on the feedback you received. It also covers strategies for validating your product idea before you invest a single dollar in development, such as running a “beta test” or a “pre-sale” to your most engaged segment. This lean approach to product development drastically reduces risk and ensures you’re building something that will not just sell, but will genuinely help your customers succeed.
- How to find your most profitable product idea from your survey results.
- The “Pain-to-Gain” framework for outlining your offer.
- Techniques for pre-selling your product to fund its creation.
- Running a successful beta launch program with your hottest leads.
- Pricing your product based on perceived value, not cost.
Module 7: The Profitable Launch Formula
With a validated product and a segmented, nurtured audience, you’re ready for a profitable launch. Module 7 reveals the Ask Method’s approach to launching a product. This isn’t about high-pressure, hyped-up launches; it’s about a strategic, value-driven sequence that guides your prospects to a confident buying decision. You’ll learn how to structure a launch event, whether it’s a live webinar, an evergreen video series, or a multi-day challenge. Ryan breaks down the psychology of the launch, including how to handle objections, stack the value of your offer, and create scarcity that is ethical and effective. You’ll also learn how to tailor your launch messaging for each of your audience segments, ensuring your sales pages and launch emails resonate with everyone on your list.
- The key components of a high-converting sales page for each segment.
- Structuring a launch webinar that educates and sells.
- How to use your survey data to overcome sales objections before they come up.
- The art of creating an irresistible offer stack.
- Post-launch strategies to maximize sales and reduce buyer’s remorse.
Module 8: Scaling and Optimization
Once you have a successful funnel running, the next step is to scale. Module 8 is all about taking your Ask Method system and amplifying its reach and profitability. You’ll learn advanced strategies for driving more traffic to your segmentation quiz, including both paid advertising methods (like Facebook and Google Ads) and organic methods (like content marketing and SEO). This module also covers how to analyze your funnel metrics to identify bottlenecks and opportunities for optimization. You’ll learn how to A/B test your quiz questions, email subject lines, and sales page copy to continually improve your conversion rates. This is the module that helps you move from a successful campaign to a sustainable, scalable business machine.
- Advanced paid traffic strategies for your quiz funnel.
- How to use retargeting to bring non-converters back into your funnel.
- Key performance indicators (KPIs) to track for your Ask Method funnel.
- A simple framework for A/B testing your offers and copy.
- When and how to expand into new markets using the Ask Method.
Module 9: Advanced Case Studies & Niche Applications
Theory is great, but seeing it in action is even better. Module 9 is a treasure trove of real-world case studies and examples of the Ask Method in action across a diverse range of industries. You’ll see how the core principles were applied to a B2B software company, a local service business, a high-ticket coaching program, and an e-commerce brand. These case studies provide not only inspiration but also practical insights that you can apply to your own specific niche. Ryan and his team break down each example, showing the survey, the segmentation, the follow-up, and the final results. This module solidifies your understanding and shows the universal adaptability of the Ryan Levesque – Ask Method 2.0, proving that it can work for virtually any business model.
- Case study: Applying the Ask Method in a B2B SaaS company.
- Case study: Doubling sales for an e-commerce store.
- Case study: Filling a high-ticket coaching program.
- Adapting the method for non-digital or local businesses.
- How to ethically “borrow” successful strategies from other niches.
Module 10: Implementation, Bonuses, and Next Steps
The final module is designed to ensure your success and set you on the right path for the future. It focuses on implementation, providing you with a clear, actionable checklist to follow as you build out your own Ask Method funnel. You’ll also get access to a wealth of bonus materials, which may include advanced workshops, interviews with other marketing experts, templates for every document you’ll need, and access to a private community of fellow Ask Method students. This module also covers what to do after your first successful campaign: how to conduct follow-up surveys, how to expand your product line, and how to foster long-term customer relationships. It’s the capstone to the entire Ryan Levesque – Ask Method 2.0 experience, ensuring you have all the tools and confidence needed to succeed long after the course is over.
Real-World Applications and Success Stories
The beauty of the Ask Method lies in its versatility. It’s not a one-trick pony for a single industry; it’s a fundamental business strategy that can be applied anywhere. For an e-commerce business selling fitness apparel, the method can segment customers into those looking for high-performance gear for serious training versus those seeking comfortable, stylish athleisure for everyday wear. This allows for hyper-targeted email campaigns promoting running shoes to one group and yoga pants to the other, dramatically increasing relevance and sales. A B2B consultant could use the method to discover whether their prospects are struggling with lead generation, sales conversion, or client retention, and then tailor their service packages and marketing content to address each specific pain point with pinpoint accuracy.
The success stories stemming from the Ryan Levesque – Ask Method 2.0 are both numerous and inspiring. One well-documented case involves a financial advisor who used the Deep Dive Survey to understand the biggest fears of his clients regarding retirement. He discovered that most weren’t worried about running out of money, but rather about losing their independence. By shifting his entire marketing message to focus on preserving freedom and dignity, he saw his client acquisition rate triple. Another example is an online course creator who was struggling to sell her advanced baking course. After surveying her audience, she found the majority were actually beginners who were intimidated by complex recipes. She pivoted, created a “Baking Basics” course based on the survey feedback, and launched it to her list, generating over $200,000 in the first week—a result that would have been impossible without the insights from the Ask Method.
Pricing
Investing in the Ryan Levesque – Ask Method 2.0 is an investment in a complete business transformation. The pricing is structured as a one-time payment, which grants you lifetime access to all course materials, including all future updates. This model ensures you can learn at your own pace and revisit the content as often as needed as you implement and scale the strategies.
- One-Time Payment: A single payment provides full, lifetime access to the Ask Method 2.0 Masterclass, including all video modules, workbooks, templates, and bonus materials. This is a comprehensive package designed for serious entrepreneurs and marketers ready to implement a proven system for growth.
The one-time fee encompasses not just the informational content but a complete toolkit for execution. When you enroll, you get everything you need to build and launch your first Ask Method funnel, from survey templates to sales page copy-and-paste scripts. Given the potential for a single successful product launch to generate many times the investment, the course is designed to provide an immediate and substantial return on investment for those who apply the teachings.
Pros and Cons
Pros
- Data-Driven Decision Making: The course eliminates guesswork and opinion from your marketing and product development, replacing it with hard data from your actual customers.
- Comprehensive and Systematic: This isn’t a collection of random tactics. The Ask Method is a complete, step-by-step system that takes you from initial research to a profitable, automated sales funnel.
- Highly Applicable Across Niches: The principles taught are universal. Whether you’re in B2B, B2C, coaching, or e-commerce, the method can be adapted to fit your specific business model.
- Reduces Business Risk: By validating your product ideas with your market before you create them, you drastically reduce the financial risk of a failed launch.
- Creates Deep Customer Empathy: You will learn to understand your audience on a profound level, which not only leads to more sales but also to better products and happier customers.
- Includes Actionable Tools and Templates: The course provides a wealth of ready-to-use templates for surveys, emails, and sales pages, which accelerates implementation and reduces the learning curve.
Cons
- Significant Investment: As a premium masterclass, the one-time payment can be a considerable investment for solopreneurs or those just starting out.
- Time-Intensive Implementation: While the system is powerful, it’s not a “push-button” solution. It requires a significant investment of time to learn the material and implement the steps correctly.
- Requires Technical Skills: Building the quiz funnels and automation sequences requires some technical aptitude or the willingness to learn how to use various software platforms.
- May Be Overkill for Simple Businesses: For a very small business with a single, straightforward product, the full complexity of the Ask Method might be more than is necessary.
- Success Depends on Action: Like any course, the value is only realized if you do the work. Simply watching the videos without implementing the surveys and funnels will yield no results.
- Requires an Existing Audience (for best results): While the course teaches strategies for getting survey responses without a list, having at least a small, existing audience will accelerate the process and provide better initial data.
FAQs
What exactly is the Ask Method?
The Ask Method is a marketing and business development framework created by Ryan Levesque. It revolves around using a specific type of survey, the Deep Dive Survey, to understand a market’s deepest needs, segment the audience based on those needs, and then tailor products and marketing to each segment for maximum profitability and impact.
Is the Ryan Levesque – Ask Method 2.0 course suitable for beginners?
Yes, it can be suitable for motivated beginners. The course is designed to be comprehensive and step-by-step. However, beginners should be prepared for a steep learning curve and the need to learn some basic technical skills related to email marketing and funnel-building software. It’s most effective for those who have a business idea or an existing business they want to grow.
How is version 2.0 different from the original Ask Method course?
The Ask Method 2.0 is an updated and expanded version of the original. It includes new strategies for the current digital landscape, updated case studies, tutorials for modern software tools, and advanced modules on scaling and optimization that weren’t present in the initial release. It’s designed to be more robust and applicable to today’s marketing environment.
What if I don’t have an email list to send a survey to?
The course specifically addresses this common challenge. It teaches several effective strategies for getting your survey in front of the right people, even with a zero-list start. These include using targeted paid ads to a survey landing page, leveraging social media groups, and partnering with other businesses in your niche.
Is there a money-back guarantee?
Yes, typically, high-ticket courses like this offer a satisfaction guarantee. The specific terms and duration of the guarantee are detailed on the official enrollment page. It’s important to review these terms before purchasing to understand the conditions for a refund.
How long do I get access to the course materials?
Your enrollment in the Ryan Levesque – Ask Method 2.0 masterclass includes lifetime access. This means you can go through the material at your own pace and revisit any module whenever you need a refresher, even as the course is updated with new content in the future.
Final Verdict
The Ryan Levesque – Ask Method 2.0 is more than just a course; it’s a paradigm shift in how to approach business and marketing. In an online world saturated with aggressive, one-size-fits-all tactics, this method stands out by placing empathy and genuine understanding at its core. The system is remarkably thorough, logical, and powerful. For any entrepreneur or marketer who has ever felt like they’re shouting into the void, this course provides a roadmap to creating a message that not only gets heard but gets a enthusiastic response. The detailed, step-by-step nature of the training, complete with templates and real-world examples, makes a complex process manageable and achievable. While the investment of both time and money is significant, the potential return—in the form of reduced risk, higher conversion rates, and a deeply loyal customer base—is immense. This is not a get-rich-quick scheme; it’s a build-a-strong-business-for-the-long-term strategy. It is most highly recommended for those with an existing business or a clear business idea who are ready to commit to a systematic, data-driven approach to growth. If you’re tired of guessing and are ready to start knowing what your customers want, the Ryan Levesque – Ask Method 2.0 is, without a doubt, one of the most comprehensive and effective resources available to guide you.
