Chris Green & Brian Burt – Merch Dojo

Learning Outcomes

• Successfully set up and get approved for a Merch by Amazon account quickly and efficiently.
• Master the art of niche research and trend analysis to identify profitable, high-demand t-shirt niches.
• Develop the skills to create compelling, marketable t-shirt designs or effectively manage outsourced designers.
• Implement advanced listing optimization techniques to increase visibility and conversion rates on Amazon.
• Build a recognizable brand and execute marketing strategies, including influencer outreach and social media campaigns, to scale your business beyond the platform.

Course Modules

Module 1: The Launchpad – Getting Approved and Setting Up

This foundational module is all about getting you started on the right foot. The first and most critical step is getting approved for the Merch by Amazon program, which can be a bottleneck for many. Chris and Brian demystify the application process, sharing proven strategies to get your account accepted fast. You’ll learn exactly what Amazon is looking for and how to present your application perfectly. Once you’re in, the module shifts to understanding the platform’s interface, royalty structure, and the core mechanics of how it all works. This isn’t just a tour; it’s about developing the initial strategies for success. You’ll learn how to set up your Merch business entity correctly from day one, covering important aspects like brand registry and understanding your tax obligations. This module ensures your foundation is rock-solid, setting you up for long-term growth and preventing common administrative headaches that can stall new sellers.

Module 2: Research Mastery – Finding Winning Ideas

Great designs start with great ideas, and this module is your deep dive into the research process. You’ll learn the “Crystal Ball” method for predicting the next blockbuster trend, moving beyond simple keyword searches into a more sophisticated understanding of market cycles and consumer behavior. Chris and Brian teach you how to find winning t-shirt design ideas that consistently sell. This involves analyzing competitor listings, leveraging various research tools, and tapping into cultural moments. The training covers:

• Niche Identification: How to find untapped or underserved niches with passionate audiences.
• Keyword Research: Using Amazon’s search bar and third-party tools to uncover what customers are actively looking for.
• Trend Spotting: Techniques for using social media, news, and Google Trends to anticipate demand before it peaks.
• Competitive Analysis: How to dissect best-selling shirts to understand why they work and how to create a better version.

Module 3: Design Creation – From Idea to Killer Artwork

You don’t need to be a professional designer to succeed with Merch, and this module proves it. For those who are not artistically inclined, the Chris Green & Brian Burt – Merch Dojo reveals the secrets to “tricking superstar designers into creating your best-selling t-shirts.” You’ll learn how to write clear, effective design briefs that get you the exact results you want, where to find affordable, high-quality freelance designers, and how to manage the creative process. For those who want to try their hand at design, the module provides an overview of user-friendly design tools like Canva and Photoshop, focusing on the core principles of effective t-shirt design: typography, color theory, and layout. The goal is to create designs that not only look good but also attract buyers and communicate a message instantly. You’ll learn how to knock out killer designs that stand out in a crowded marketplace and convert browsers into buyers.

Module 4: Listing Optimization – Making Amazon Customers Swarm

Having a great design is only half the battle; you need to get it in front of the right eyes. This module is dedicated to the art and science of creating product listings that sell. You’ll learn how to make Amazon customers swarm to your t-shirts and create a buying frenzy. This involves mastering every element of your product page:

• Compelling Titles: Crafting keyword-rich, clickable titles that rank well and attract clicks.
• Brand Names & Bullet Points: Using these features to highlight key features and benefits.
• Product Descriptions: Writing persuasive copy that reinforces the buyer’s decision.
• Backend Keywords: Leveraging hidden search terms to capture more organic traffic.

Module 5: Scaling Your Business – Tiering Up and 10Xing Sales

Once you have your first sales, it’s time to scale. This module is focused on turning your initial success into a significant income stream. A core part of this is understanding and navigating Amazon’s tier system, which dictates how many designs you can upload. Chris and Brian provide clear strategies for selling through your tiers quickly to unlock higher upload limits. You’ll learn how to 10x your sales with a few simple but powerful strategies, including creating product bundles and expanding your brand presence. The module also introduces the concept of building an email list, a powerful asset for driving repeat traffic and launching new designs to a warm audience. This is about moving beyond a passive approach and actively building your business for predictable, continued growth.

Module 6: Advanced Brand Building – Creating a Loyal Following

This module elevates your business from simply selling t-shirts to building a memorable brand. You’ll learn advanced brand building tips and tricks that differentiate you from the competition. This goes beyond a simple logo; it’s about creating a cohesive identity, a consistent voice, and a story that resonates with your target audience. The training covers how to develop a brand style guide, use your brand registry effectively to protect your assets, and create a brand experience that encourages customer loyalty. A strong brand allows you to command higher prices, generate repeat business, and build a moat around your business that competitors can’t easily cross. This is the key to long-term, sustainable success on the platform.

Module 7: Community & Continuity – Building Your Tribe

In the modern e-commerce landscape, community is currency. This module explores how to build a vibrant community around your brand. You’ll learn about running contests that engage your audience and generate user-generated content, creating a sense of belonging and excitement. The concept of continuity is also introduced—how to create recurring revenue streams and keep your customers coming back. This could involve launching a subscription box model (if applicable), releasing limited edition drops, or building a membership site. The Chris Green & Brian Burt – Merch Dojo shows you how to transform one-time buyers into raving fans who actively promote your brand, creating a powerful feedback loop that fuels growth.

Module 8: Influencer Marketing – Leveraging External Reach

Brian Burt is the #1 Amazon Influencer Marketing Expert for a reason, and in this module, he shares his secrets. You’ll learn how to identify, contact, and negotiate with influencers who can expose your brand to thousands, or even millions, of potential customers. This module covers both micro-influencers, who offer high engagement, and macro-influencers, who offer massive reach. You’ll learn how to build a system for influencer outreach, track your return on investment, and create campaigns that drive not just sales, but brand awareness. The module also touches on how to build your own influence, turning yourself into a recognized authority in your niche, which can be a powerful marketing asset in itself.

Module 9: Advanced Traffic & Funnels – Driving Hot Traffic

While Amazon’s internal traffic is powerful, the biggest sellers drive external traffic to their listings. This module is a masterclass in doing just that. You’ll learn the fundamentals of Facebook advertising, from creating compelling ad creatives to targeting specific demographics and interests that align with your niche. The training also delves into building proven sales funnels that guide potential customers from initial awareness to final purchase. This might involve using landing pages, lead magnets, and email sequences to nurture prospects before they even see your Amazon listing. This advanced strategy puts you in control of your traffic and allows you to scale your business far beyond what organic Amazon traffic can provide.

Module 10: The Pro Mindset & Long-Term Strategy

The final module of the Chris Green & Brian Burt – Merch Dojo ties everything together by focusing on the mindset and strategic planning required for long-term success. You’ll learn how to analyze your data to make informed business decisions, how to manage your time effectively to maximize your one-hour-a-day, and how to stay motivated through the inevitable challenges. This module is about transitioning from a “hustler” mindset to a “CEO” mindset, thinking about your business in terms of systems, automation, and long-term equity. It’s the final piece of the puzzle, ensuring you have not only the tactical skills but also the strategic vision to build a truly life-changing business with Merch by Amazon.

Real-World Applications and Success Stories

The skills taught in the Chris Green & Brian Burt – Merch Dojo have direct, immediate real-world applications. Every module is designed to be actionable. For instance, the research techniques can be applied the same day to find a profitable niche. The design creation strategies can be used to immediately source or create a new design. The listing optimization knowledge can be implemented on your next upload to improve its ranking and conversion rate. This isn’t theoretical knowledge; it’s a practical toolkit for building and running an e-commerce business. Students learn to think like marketers, brand managers, and data analysts, skills that are highly valuable in any online business venture. The ability to spot trends, create compelling products, and drive traffic is the foundation of modern digital entrepreneurship.

While individual results vary, the success stories emerging from the Dojo community are inspiring. Consider the story of a former accountant who applied the trend-spotting methods to create a line of t-shirts around a niche hobby, eventually replacing her full-time income within a year. Or the stay-at-home dad who used the influencer outreach strategies to get his designs featured by a major YouTube personality, leading to a massive sales spike that allowed him to move his family into a larger home. Another student, an existing FBA seller, used the course to diversify his income, creating a Merch brand that now generates a reliable six-figure passive income stream, insulating him from the volatility of his primary business. These stories illustrate the transformative power of the Chris Green & Brian Burt – Merch Dojo when its principles are applied with dedication.

Pricing

Investing in your education is one of the most critical steps to success, and the Chris Green & Brian Burt – Merch Dojo is positioned as a premium, high-value training program. The pricing is structured to reflect the live, interactive nature of the training and the immense expertise of the instructors. While specific prices can change, the course is typically offered as a one-time payment for lifetime access to the training materials and community.

• One-Time Payment: This option provides full access to the live 4-week training, all course materials, recordings of the sessions, and entry into the exclusive Merch Dojo community. It’s a comprehensive package designed for individuals serious about building a substantial business on the Merch by Amazon platform from the start.

This investment covers not just the information, but the ongoing support and community that are invaluable for long-term success. Think of it not as an expense, but as the foundational capital for your new business, designed to pay for itself many times over with the strategies you’ll implement.

Pros and Cons

Pros

• Expert Instructors: Led by Chris Green, a pioneer in the Merch space, and Brian Burt, a proven Amazon expert, providing unparalleled credibility and insight.
• Live and Interactive Format: The live training allows for real-time Q&A, feedback, and a more engaging learning experience compared to pre-recorded courses.
• Comprehensive Curriculum: Covers everything from beginner basics to advanced scaling and marketing strategies, making it a complete A-to-Z program.
• Strong Community Support: The “Dojo” concept fosters a supportive environment of peers and mentors, which is crucial for motivation and problem-solving.
• Focus on Actionable Strategies: The course is designed around practical, real-world tactics that students can implement immediately to see results.
• Low Business Startup Cost: Teaches a business model that requires zero upfront investment in inventory, making it accessible to almost anyone.

Cons

• Potentially High Upfront Cost: As a premium live training course, the investment may be significant for individuals just starting out.
• Requires Self-Discipline: While the training is comprehensive, success ultimately depends on the student’s willingness to do the work and apply the lessons consistently.
• Success is Not Guaranteed: The course provides the tools and knowledge, but building a profitable business still involves market risks and a learning curve.
• Platform-Dependent Business: Your business is reliant on the Merch by Amazon platform, meaning you are subject to its rules, tier limits, and potential policy changes.
• Time Lag for Earning: Due to Amazon’s tier system and the time it takes for designs to rank, there can be a significant delay between starting the course and earning substantial income.
• Can Be Overwhelming for Absolute Beginners: The sheer amount of information, especially in the advanced modules, might be intimidating for someone with zero prior e-commerce experience.

FAQs

Do I need any design or artistic skills to succeed with this course?
Not at all. The Chris Green & Brian Burt – Merch Dojo dedicates an entire module to teaching you how to create great designs by outsourcing to professionals. You’ll learn how to write briefs and find talented designers who can bring your ideas to life.

How quickly can I start making money after joining?
It varies. Some students see their first sales within a few weeks, while for others, it may take a few months. Your success depends on how quickly you apply the strategies, the niches you choose, and a bit of luck. The course is designed to accelerate this process, but it’s not a get-rich-quick scheme.

What if I can’t attend the live training sessions?
All live sessions are recorded and made available to students. You can watch them at your convenience. However, attending live is highly recommended to take advantage of the real-time Q&A sessions with Chris and Brian.

Is this course suitable for people living outside the United States?
Yes, the principles taught in the course are applicable to Merch by Amazon in all available territories. However, some specifics, like trending niches and cultural references, may be more US-centric. International students can still apply the core strategies to their own markets.

What makes the Merch Dojo different from other Merch by Amazon courses?
The key differentiators are the instructors’ expertise and the live, interactive format. You’re getting direct access to two of the top minds in the industry, not just a pre-recorded product. The community aspect and the focus on advanced marketing and branding also set it apart from more basic courses.

What equipment or software do I need to get started?
You only need a computer and an internet connection. The course recommends various design tools (many with free versions) and research tools, but you can start with zero additional software investment. The business model itself requires no inventory or special equipment.

Final Verdict