What A Time To Be Alive is a 12-month business and life transformation program designed specifically for women coaches, course creators, and service providers who want to scale their operations to six or seven figures. Created by Maddeline Kossin, the curriculum focuses on building intense confidence and market conviction to move away from low-ticket struggles and toward a movement-based business model.
The program solves the common problem of feeling invisible in a crowded market or feeling uncertain about how to price services. Many entrepreneurs struggle with limiting beliefs that prevent them from charging what their expertise is worth. This course exists to bridge the gap between having a skill and owning a dominant brand that attracts high-paying clients without constant manual outreach.
This post details the signature framework used to overhaul your identity and delivery systems. You will learn about the five pillars of growth and the community support structure provided by Maddeline Kossin during the year-long container.
What Is What A Time To Be Alive?
What A Time To Be Alive is a hybrid transformation container that combines a digital portal with live weekly support. The delivery happens through the WATTBA Portal, which contains the signature curriculum and action steps for immediate implementation. It is structured as a long-term resource rather than a quick fix, ensuring that your business management strategies grow alongside your personal development over a full year.
What differentiates this from standard marketing courses is the focus on identity work and radical self-belief. It moves beyond just tactical advice to address the emotional and psychological barriers that stop women from taking bold actions. The inclusion of a Content Lab ensures that theory is immediately put into practice with professional feedback.
Who Is What A Time To Be Alive For?
This program is built for high-achieving women who are tired of playing small and want to lead a movement rather than just run a side hustle.
- Women Coaches: Professionals who want to move from hourly billing or low-cost sessions to high-value packages that reflect their actual genius and results.
- Course Creators: Digital product owners who need to build a brand presence so strong that customers buy based on energy and authority rather than just features.
- Service Providers: Agency owners or freelancers looking to disrupt their niche by raising prices and attracting a higher tier of client through better positioning.
- Aspiring Visionaries: Women who feel they have a bigger message inside them but lack the clarity to package it into a scalable offer suite.
- Growth Seekers: Business owners who are ready to join a 1% community of like-minded women who value intention, speed, and relentless execution over excuses.
What You’ll Learn in What A Time To Be Alive
- How to gain crystal clarity on your unique message to dominate your specific market niche.
- The exact process for creating a scalable offer suite that reflects your personal genius and maximizes profit.
- How to eliminate limiting beliefs and adopt the identity of a successful entrepreneur who raises prices confidently.
- The strategy for creating disruptive content that makes potential clients want to join your movement immediately.
- How to deliver your services in a way that creates high customer retention and repeat buyers.
What A Time To Be Alive: Module Breakdown
The program is organized around a signature framework that moves you from internal confusion to market dominance. Each phase is supported by the entrepreneurial mindset shifts necessary to handle increased visibility and higher revenue targets as you progress through the twelve-month duration.
Clarity
This module focuses on the foundation of your business. You will define exactly what you want and who you are without external pressure. The curriculum guides you through identifying your unique message so you can stand out in a saturated market. By the end of this phase, you will have a scalable offer suite that is designed to showcase your specific expertise and solve high-level problems for your clients.
Identify
This phase is about psychology and identity. You will learn how to identify as a high-level leader who is unaffected by market fluctuations or common fears. The module removes the phrase “I can’t” from your vocabulary and teaches you how to raise prices without guilt. You gain the mental fortitude to show up as someone the right people naturally want to follow and pay for professional guidance.
Attract
Attraction is built on clear communication. This module teaches you how to create content that speaks directly to your ideal client. You will learn the nuances of messaging that make potential customers willing to pay any price to work with you. The focus is on magnetic branding that reduces the need for aggressive sales tactics because your audience is already pre-sold on your value.
Disrupt
Market disruption requires energy and a unique stance. This module shows you how to stand out so that people watch your journey even before they care about your specific offer. You will learn how to build a brand energy that makes others want to be part of whatever you are creating. This level of disruption ensures you are not just another option but the only choice for your ideal clients.
Deliver
Operational excellence is the focus here. You will learn how to deliver your services or products in a way that exceeds expectations. The training covers how to create an experience that keeps clients coming back and referring others. This ensures long-term sustainability for your business and creates a base of loyal supporters who sustain your growth through word-of-mouth and repeat purchases.
How What A Time To Be Alive Compares to Similar Courses
While Ashley Gordon – Quantum Coach Catalyst focuses heavily on the coaching certification and technical coaching tools, What A Time To Be Alive is more focused on the brand disruption and high-ticket scaling side of the business. Kossin’s approach is less about the “how-to” of coaching and more about the “who-you-are” of a seven-figure CEO. If you looking for technical hypnosis or Influence skills, Mike Mandel – Hypnosis Academy or Chase Hughes – The Operative Kit are better suited for those specific craft skills. This course is for the woman who already has the skill but needs the market presence and offer structure to scale.
What Can You Do After What A Time To Be Alive?
After completing the program, you will have a fully functional offer suite and a brand presence that commands attention. You will be able to launch micro-offers or high-ticket programs with the confidence that your message will resonate. The goal is to reach 6-7 figures while maintaining a lifestyle where you wake up feeling like it is truly a great time to be alive.
The instructor has used these exact frameworks to build her own empire and coaching presence. By following the core values, you can expect to move more quickly and boldly in your online marketing efforts without being slowed down by emotional setbacks or lack of direction.
What A Time To Be Alive Price
The pricing for this program varies depending on whether you are participating in a presale or a standard enrollment period. Please check the official page for the most up-to-date pricing details.
- Full Access Membership: Includes the WATTBA Portal, weekly calls, and access to all micro-offers or challenges dropped during your membership tenure.
Current pricing is on the official What A Time To Be Alive page.
What A Time To Be Alive: Pros and Cons
Pros
- Signature Curriculum: The five-step framework provides a logical progression from internal clarity to market delivery.
- Weekly Support: Hands-on 1:1 support during group calls ensures you don’t stay stuck on specific business hurdles.
- Content Labs: Live sessions dedicated to building out content provide immediate practical value.
- High-Value Community: Access to a network of like-minded women helps maintain the 1% mindset.
- Micro-Offer Access: Inclusion of any new challenges or small products released during the year adds continuous value.
Cons
- Time Commitment: The 12-month duration requires a serious long-term dedication to the process.
- Niche Focus: The program is specifically tailored for women coaches and service providers, making it less relevant for e-commerce or physical product businesses.
- Identity-Heavy: The significant focus on mindset and “toxic positivity” may not appeal to those looking for purely technical or data-driven instruction.
Frequently Asked Questions About What A Time To Be Alive
What do you get with What A Time To Be Alive?
You receive access to the full WATTBA Portal, which houses the signature curriculum and action steps. The program includes weekly 60-minute calls on Tuesdays for support and monthly Content Labs to build marketing materials. Additionally, you get a community of high-level female entrepreneurs and free access to all micro-offers or challenges released during your 12-month participation period.
Who is Maddeline Kossin?
Maddeline Kossin is a business coach and mentor who specializes in helping women scale their businesses to 6-7 figures. She focuses on high-conviction branding and identity work. Her approach encourages entrepreneurs to move away from limiting beliefs and build businesses based on their unique genius. She leads the What A Time To Be Alive program through direct support and framework implementation.
Is there live support in the program?
Yes, the program features weekly calls every Tuesday at 3pm EST. These 60-minute sessions provide hands-on support where you can ask specific questions about your business empire. Once a month, the fourth call is transformed into a Content Lab that lasts between 60 to 90 minutes, allowing you to build out your marketing assets with professional guidance.
What are the core values of the community?
The community adheres to ten core values centered on intention and resilience. Key values include not breaking promises to yourself, moving quickly and relentlessly, and refusing to take advice from people you wouldn’t trade places with. The culture embraces what is described as toxic positivity, emphasizing that everything happens for you and focusing solely on results through bold action.
Can service providers benefit from What A Time To Be Alive?
Service providers are a primary target audience for this program. It helps them move from a freelancer mindset to a CEO identity. The curriculum focuses on creating a scalable offer suite, which allows service providers to stop trading time for money. By building a personal brand that disrupts the market, providers can charge higher prices and work with better clients.
How much does What A Time To Be Alive cost?
The cost of the program depends on the current enrollment phase and any active presale offers. It is structured as a premium 12-month container for women ready to scale to significant revenue levels. For the most accurate and current pricing details, interested participants should visit the official sales page to see available payment plans and inclusion details for the signature curriculum.
Should You Get What A Time To Be Alive?
This program is a heavy investment in both time and identity work. It stands out because it doesn’t just give you a marketing plan; it forces you to become the person capable of executing a seven-figure strategy. If you are struggling with the “how” of scaling because you are privately battling with your own “who,” this container provides the environment to fix both simultaneously.
You should get this if you are a woman coach or service provider who is already making some money but feels stuck in the low-to-mid-five-figure range. If you are ready to be radical about your pricing and your content disruption, the community and the Content Labs will provide the necessary momentum to reach your next level.
You should skip this if you are looking for a technical course on SEO or paid advertising. It is also not the right fit for someone who prefers a more skeptical or traditional corporate approach to business, as the community thrives on high energy and intense personal accountability. If you need a more project-based approach, Ed O’Keefe – Time Collapsing Course might be an alternative for efficiency strategies.
This program is recommended for women who want to turn their professional knowledge into a high-authority brand that commands premium prices.
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