Introduction
In the rapidly evolving landscape of digital marketing, capturing a potential customer’s attention is only half the battle. The real challenge—and often the most lucrative opportunity—lies in what happens after that first interaction. Did you know that the vast majority of first-time visitors to your website leave without making a purchase? This is where the power of Maria Wendt – Ads Accelerator Our Retargeting Strategies comes into play. This comprehensive course is designed specifically to bridge the gap between interest and conversion, helping business owners reclaim lost sales and maximize their advertising return on investment (ROAS).
Created by renowned digital marketing expert Maria Wendt, this program serves as a focused deep-dive into the world of retargeting. Unlike broad-spectrum advertising courses that try to cover everything at once, the Maria Wendt – Ads Accelerator Our Retargeting Strategies course zeroes in on the “warm” audience—people who have already raised their hand and shown interest in what you offer. By the end of this training, students will not only understand the psychology behind why retargeting works but will also possess the technical know-how to implement high-converting campaigns in as little as 30 minutes a day.
Whether you are a seasoned marketer looking to sharpen your skills or a complete novice intimidated by the Ads Manager, this course promises to demystify the process. Maria Wendt’s approach removes the complexity, replacing it with a clear, step-by-step roadmap that prioritizes efficiency and results. If you are tired of pouring money into cold traffic with little to show for it, this course offers the strategic pivot you need to turn your marketing efforts into a revenue-generating machine.
Course Description
Maria Wendt – Ads Accelerator Our Retargeting Strategies is a specialized digital training program that provides a blueprint for creating effective retargeting campaigns on platforms like Facebook and Instagram. The course is structured to be highly practical, moving students quickly from theory to application. It is built upon the premise that you do not need a massive budget to see results; in fact, Maria teaches her fool-proof methods that allow students to start with as little as $3 per day. This makes the course accessible to entrepreneurs at various stages of business growth, from startups just gaining traction to established brands looking to optimize their ad spend.
The curriculum is a blend of technical setup and creative strategy. On the technical side, it offers a follow-along tutorial on how to create retargeting audiences correctly—a critical step that, if done wrong, can render ads ineffective. On the creative side, the course provides a complete unveiling of Maria’s best-performing ads, including copy, scripts, and creatives. Nothing is held back; students are given the exact templates they need to recreate these success stories for their own businesses. The teaching style is direct and action-oriented, designed to get your campaigns up and running immediately without the fluff found in many other marketing courses.
Furthermore, the course distinguishes itself by focusing specifically on re-engagement strategies. While Maria’s main ads course focuses on acquiring new customers from scratch, Maria Wendt – Ads Accelerator Our Retargeting Strategies is entirely dedicated to maximizing the value of the traffic you already have. It teaches you how to stay top-of-mind for potential customers who visited your site but didn’t buy, effectively nudging them back to your checkout page to complete the purchase.
Ideal Student
- Small Business Owners with Existing Traffic: You have a website or landing page that is getting at least 500 page views a month, but you aren’t seeing the conversion rates you desire.
- Course Creators and Digital Product Sellers: If you sell digital downloads, courses, or memberships, retargeting is essential. You need to remind people of the value you provide, and this course shows you exactly how to do that.
- E-commerce Store Owners: For those selling physical products, abandoned carts are a major issue. This course is ideal for learning how to bring those customers back to finalize their order.
- Marketing Beginners on a Budget: You want to run ads but are terrified of wasting money. This course is perfect because it teaches low-budget strategies ($3/day) that still yield high returns.
- Entrepreneurs Leveraging Instagram: If you have 1,000 to 2,000 engaged accounts on Instagram but struggle to turn those likes into sales, this course provides the specific framework to convert that engagement.
Learning Outcomes
- Master Rapid Campaign Setup: Students will learn the exact workflow to set up a professional retargeting campaign in 30 minutes or less, removing the technical barrier to entry.
- Achieve High Return on Ad Spend (ROAS): The core promise of the course is teaching strategies that have achieved a 20x ROAS. Students will learn how to squeeze every dollar of value out of their ad budget.
- Craft Compelling Ad Creatives and Copy: You will gain access to Maria’s personal library of ad scripts and creatives. By the end, you will know how to write copy that speaks directly to the hesitation of warm leads.
- Implement Audience Segmentation: Learners will understand how to segment their audiences correctly—from checkout page visitors to Instagram engagers—to deliver the right message to the right person.
- Scale Campaigns Confidently: Beyond setup, the course covers scaling. You will learn how to increase your budget and reach without losing efficiency, ensuring sustainable growth.
Course Modules
The Maria Wendt – Ads Accelerator Our Retargeting Strategies course is structured into logical, digestible modules that take you from foundational concepts to advanced scaling tactics. Each module is designed to build upon the previous one, ensuring a seamless learning experience. Below, we explore the detailed curriculum that awaits you.
Module 1: The Psychology of Retargeting & ROAS Foundations
This foundational module sets the stage by explaining why retargeting is the single most effective strategy for increasing sales. Maria Wendt delves into the buyer’s psychology, explaining the “Rule of Seven” and why potential customers often need multiple touchpoints before purchasing. You will learn what ROAS (Return on Ad Spend) truly means and why Maria Wendt – Ads Accelerator Our Retargeting Strategies focuses on a 20x benchmark. This module clarifies the difference between cold traffic (strangers) and warm traffic (interested visitors), highlighting why your messaging must change for each. By understanding the mindset of a user who has already visited your site but left, you lay the groundwork for ads that convert.
Module 2: The 30-Minute Campaign Setup
In this highly practical module, Maria provides a step-by-step guidance on how to set up your retargeting campaign in just 30 minutes. She walks you through the Ads Manager interface, demystifying the buttons and settings that often confuse beginners. You will learn how to select the correct campaign objective specifically for retargeting (such as Conversions or Sales) and how to navigate the ad set level without getting overwhelmed. The goal of this module is efficiency; it proves that you do not need to be a tech wizard to get live. By the end of this session, you will have a fully functional campaign skeleton ready to be populated with your specific audience and creative assets.
Module 3: Creating Audiences The Right Way
A retargeting ad is only as good as the audience it targets. Module 3 focuses on the critical task of audience creation. Maria emphasizes that if you set this up wrong, your ads won’t work. She provides a follow-along tutorial on how to create Custom Audiences based on specific website behaviors, such as visiting the checkout page but not purchasing, or spending a specific amount of time on a sales page. The module also covers Instagram engagement audiences, teaching you how to target people who have interacted with your profile or posts. This precision ensures that your ads are shown only to people who are already interested, dramatically increasing the likelihood of a sale.
Module 4: The Fool-Proof Budget Formula
One of the biggest fears for new advertisers is losing money on a failed campaign. Module 4 eliminates this fear by introducing the fool-proof budget formula sheet included in the course. Maria teaches you how to pick a custom retargeting budget that aligns with your business goals, revealing that you can start for as little as $3/day. You will learn how to calculate your break-even point and how to allocate funds across different ad sets to test performance. This module removes the guesswork from budgeting, providing a mathematical approach to spending money that prioritizes safety and data collection over reckless spending.
Module 5: Ad Creatives That Stop the Scroll
Even the perfect audience won’t convert if the ad is boring. In this module, Maria Wendt – Ads Accelerator Our Retargeting Strategies offers a complete unveiling of all the best retargeting ad creatives. You will see real-world examples of graphics, carousels, and video thumbnails that have generated millions in revenue. Maria analyzes why these images work, discussing elements like color psychology, text overlay, and imagery consistency. She guides you on how to either replicate these winning styles or create your own using simple tools, ensuring your visuals stand out in a crowded newsfeed and capture the attention of warm leads.
Module 6: Copywriting & Ad Scripts
Complementing the visual strategy, Module 6 dives deep into the written word. Maria provides access to her ad copy and ad scripts—nothing is held back. You will learn how to write headlines that poke at the pain points of customers who hesitated, and body copy that provides the final reassurance they need to buy. The module teaches the difference between “awareness” copy and “retargeting” copy. Retargeting copy needs to be more direct and urgent, often addressing objections like “I forgot to buy this” or “Is this really worth it?” You will learn how to adapt these scripts to fit your unique brand voice perfectly.
Module 7: Campaign Launch & Implementation
This module brings all the previous elements together—audience, budget, creative, and copy—for the final launch. Maria walks you through the process of assembling your ads within the ad level of the campaign manager. She covers technical details such as pixel verification, placement settings (whether to use Automatic Placements or select specific ones like Facebook/Instagram feeds), and scheduling. You will learn the best practices for launching, including the importance of not toggling campaigns on and off too frequently. This is the “Go” button moment where your strategy goes live and starts working for your business 24/7.
Module 8: Analyzing Performance Metrics
Once your ads are running, you need to know what to look for. Module 8 teaches you how to read the data dashboard without getting overwhelmed by vanity metrics. You will learn which Key Performance Indicators (KPIs) actually matter for retargeting, such as Click-Through Rate (CTR), Cost Per Result, and Frequency. Maria explains how to identify a winning ad versus a losing one and when to make a change. She also teaches how to use the data from your retargeting campaigns to inform your broader marketing strategy, giving you insights into what your customers actually want.
Module 9: Scaling for Maximum ROAS
After establishing a baseline of success, the next step is growth. This module covers Maria’s tried and true methods for scaling retargeting ads. She explains that scaling doesn’t just mean spending more money; it means spending money smarter. You will learn strategies for increasing your budget aggressively while maintaining your ROAS, such as vertical scaling (increasing budget on winning ads) and horizontal scaling (finding new pockets of warm audiences). The module also touches upon the concept of ad fatigue and how to refresh your creatives to keep the performance high over the long term.
Module 10: The Ultimate Retargeting Checklist
The final module ensures that you haven’t missed a single step. As a bonus feature of Maria Wendt – Ads Accelerator Our Retargeting Strategies, this module provides a step-by-step checklist of everything you need. It acts as a final quality control measure before you launch and as a troubleshooting guide if things aren’t performing as expected. From checking pixel tracking to verifying that your exclusion lists are set up correctly (so you don’t annoy people who already bought), this comprehensive checklist guarantees that your campaigns are built on a solid foundation. It is the safety net that ensures you get the best bang for your advertising buck.
Real-World Applications and Success Stories
The strategies taught in Maria Wendt – Ads Accelerator Our Retargeting Strategies have profound real-world applications across various industries. For example, an online course creator selling a $500 program can use these strategies to target users who landed on the sales page but didn’t enroll. By setting up a specific audience for “Viewed Sales Page but did not Purchase,” the creator can run ads featuring testimonials or a limited-time discount code. This directly addresses the hesitation of the prospect, often resulting in a surge of enrollments that would have otherwise been lost. Similarly, an e-commerce store selling high-end skincare can target visitors who added items to the cart but abandoned checkout, using retargeting ads to remind them of the product’s benefits and offer free shipping to seal the deal.
Success stories from students of Maria Wendt often highlight the transformation from ad anxiety to ad confidence. One student, a graphic designer, reported that before taking the course, she was afraid to spend money on ads, fearing she would burn through her budget with zero results. After applying the $3/day budget formula and the 30-minute setup process, she generated her first retargeting sale within three days. Another success story comes from a coach who used the ad scripts provided in the module to re-engage past leads. By simply changing the wording of her ads to be more conversational and direct, she saw a 20x return on her ad spend in the first month, proving that you don’t need a massive budget to see massive results when you target the right people with the right message.
Pricing
Investing in your marketing education is crucial for long-term business growth, and Maria Wendt – Ads Accelerator Our Retargeting Strategies is priced to be accessible for entrepreneurs at all levels. The course is available for a one-time payment, giving you lifetime access to the materials without the stress of monthly subscription fees. This pricing model ensures that you can learn at your own pace and revisit the modules whenever you need to launch a new campaign or optimize an existing one.
- One-Time Payment: A single payment of $150 grants you full access to the Ads Accelerator course, including all video tutorials, the budget formula sheet, ad scripts, and the bonus checklist.
This one-time fee of $150 includes everything you need to master retargeting. Considering the potential to generate a 20x ROAS, the course can pay for itself many times over with just a single successful campaign. It is a high-value investment designed to equip you with skills that will serve your business for years to come.
Pros and Cons
Pros
- Low Barrier to Entry: The course is designed for beginners, requiring no prior ad experience and allowing students to start with a budget as low as $3/day.
- Specific to Retargeting: Unlike general ad courses, this focuses exclusively on retargeting, providing deep, specialized knowledge rather than surface-level overviews.
- Time-Efficient: The promise of setting up campaigns in 30 minutes is realistic and appeals to busy entrepreneurs who need quick wins.
- Done-For-You Templates: Access to Maria’s actual ad copy and scripts saves students hours of content creation and guesswork.
- High Potential ROI: The strategies focus on warm traffic, which typically converts much higher than cold traffic, offering a better return on investment.
- Clear Curriculum: The modules are logically structured, taking students step-by-step from setup to scaling.
Cons
- Prerequisites Required: To benefit, you need existing traffic (500 page views or 1,000 IG engaged accounts), which total beginners might not have.
- Platform Specific: The strategies are primarily tailored for Facebook and Instagram ads, which may not apply to those using other ad networks like Google or TikTok.
- No Refund Policy: Due to the digital nature of the product, the course comes with a no-refund policy, requiring a commitment before purchasing.
- Focuses on One Funnel Stage: It is strictly for retargeting (warm traffic); you will still need a separate strategy for acquiring new cold traffic.
- Self-Paced Learning: While video tutorials are great, some students might prefer live coaching or feedback, which isn’t explicitly the primary format here.
- Additional Tools Needed: While not expensive, you still need to pay for the ad spend itself (on top of the course price) to see results.
FAQs
How is this course different from Maria Wendt’s main ads course?
The main ads course focuses on acquiring brand new customers from scratch using cold traffic strategies. Maria Wendt – Ads Accelerator Our Retargeting Strategies is a specialized program dedicated to re-engaging people who have already visited your site or engaged with your content but haven’t bought yet. They teach completely different aspects of the marketing funnel.
Can I run retargeting ads if I’ve never run ads before?
Yes, absolutely. The course is designed with beginners in mind and provides step-by-step guidance. However, you do need a minimum baseline of traffic (500 page views or 1,000-2,000 Instagram engagements) to target.
Do I need a large budget to make retargeting work?
No, one of the key benefits of this strategy is that you can start with a very small budget. Maria recommends starting as low as $3/day to test and optimize your campaigns.
How do I know if I am ready for retargeting ads?
If you have traffic going to your landing page or checkout pages (a minimum of 500 visitors a month), you are ready. Retargeting allows you to capitalize on the hard work you’ve already done to get that traffic.
Will this work for a small audience?
Yes, retargeting works exceptionally well even with small audiences. In fact, small, warm audiences often convert better than large, cold ones because the interest level is already established.
What if I have questions during the course?
The course includes comprehensive tutorials and checklists designed to answer most questions. It is designed to be a self-paced implementation program that gives you all the tools needed to execute the strategy independently.
Final Verdict
Maria Wendt – Ads Accelerator Our Retargeting Strategies is an invaluable resource for any entrepreneur who has successfully driven traffic to their offers but is struggling to close the sale. It effectively solves the problem of wasted traffic and low conversion rates by teaching a specialized, high-ROI skill set. The course’s strengths lie in its simplicity, affordability, and the use of proven, real-world templates that students can immediately deploy. By focusing specifically on retargeting, it fills a crucial gap that many general marketing courses overlook.
While it does require that you have some existing traffic to be effective, for those who meet this baseline, the course is a no-brainer. The potential to achieve a 20x ROAS makes the modest $150 investment seem insignificant in comparison to the returns. The teaching style is empowering, removing the fear and complexity often associated with paid advertising. If you are ready to stop leaving money on the table and want to maximize the revenue from your existing marketing efforts, this course comes highly recommended. It is a targeted, efficient, and practical guide to mastering one of the most profitable levers in digital marketing.
